Nata PR School (EN)

Today, I am extremely pleased to welcome a young man of extraordinary talent whom I admire and who inspires me: David Tremblay. There are 25 years between David and I, but I rarely pay attention to this number because I adore working with you, David. Since we are in audio mode, I just want to mention to our listeners that I’m the one who is 25 years older! Thank you for accepting my invitation. Le...

Bonjour ! Hello Everyone Welcome to the NATA PR SCHOOL podcast Episode Number 9 NATA PR MODEL No. 4 Give them the tools they need. This tactic may seem obvious, but nothing beats being well prepared and having all the tools on hand to respond to last minute requests. This simple tactic will allow you to maximize your results. You should know that certain categories of media and influencers, especi...

The business and personal relationships that I have built over the years are probably what is most important in my life and are part of my success. I have given a lot of thought to that word that describes our profession: public relations. And it is also the relationships, the connections that we make daily that bring me intense joy. We talked about it with my partner, David Tremblay, and I during...

Today we talk about step number 3 of the NATA PR MODEL No 3 Identify the real influencers With so many people online claiming to be influencers, it can be difficult to identify the real ones. Every day, our agency receives requests from influencers who want to be added to our media list and receive our press releases, or who are offering a paid partnership where they will promote our clients’ prod...

Today we keep exploring the NATA PR MODEL – 6 steps to get known and we will talk about the Step number 2 Nothing rivals public relations when it comes to telling your story and then sharing it with journalists/influencers who talk about entrepreneurs like you or products similar to your own. Have you noticed which articles catch your eye the most? The ones that make you say: “Oh! I didn't mean to...

We've created a new service at the agency where we teach companies and personalities the basics of public relations so they can market themselves and combine it with social media. Today I wanted to tell you about my desire to learn and why it has allowed me to succeed in my businesses. If you have lost this reflex to learn new things, I invite you to listen to this episode because I think I have f...

NATA PR MODEL : No 1- Why would they talk about you ? Today we keep exploring the NATA PR MODEL – 6 steps to get known and we will talk about the 1st step : # 1 Why would they talk about you? High profile journalists, bloggers and influencers are in strong demand. Before contacting them, it is a good idea to ask yourself a few questions: 1- Why would they talk about you? 2- How do journalists choo...

Several years ago, I hired an advertiser to get a fresh look at what we were doing and better define who we are. I wanted to find ways to express how different we were, compare to other agencies Long stories, but when I founded NATA PR 20 years ago, very few agencies were specialized in promoting products, consumer goods like us. The goal was to simplify our work processes because, as public relat...

It is interesting to look back after a few months to see how the subjects treated on the Web, and the media have evolved. Here are a few of them:  1- We put the economy on hold: closing of businesses and services.    -What are companies doing to help their customers, their employees?  2- We want to help the medical profession: production of masks clothing for hospital empl...

PR is like going to the gym  PR is selling  PR is fun, highly creative, ingenious  PR is strategic  PR loves Social Media  PR flexible, adaptable  PR: you're the expert – build your credibility  PR: best economic tool -will increase your SEO  PR: media and bloggers are still looking for good stories  PR = building relationships  Find full show note...

Are you tired of seeing your competitors featured in blogs or newspapers instead of you? You feel you product or solution is better, but you never receive requests from journalists or influencers to tell your story? You’ve tried advertising and paid a lot of money to influencers without significant results? We know how you feel and have the solution you’re looking for. I’m your host NATA, and I he...