NAILED IT! The Business of Construction

Benny Fisher and Joseph Hughes discuss what it takes to do good marketing consistently as a roofing or contracting company. Benny owns a successful roofing company in Pittsburgh PA called Big Fish Contracting. Joseph is the owner of Contractor Dynamics, and has been putting out good marketing and content consistently for a decade. The guys also dive into their new mastermind program for contractin...

Currently there is a lot of private equity activity in the roofing industry. Whether or not you have plans to sell, Lance Bachmann shares his insights on how you can make your roofing, contracting, or home services company more valuable. Lance is the founder of LB Capital, which owns a portfolio of companies in the home improvement and home services space. Learn More About Lance:  Lance Bachmann t...

Most of us have heard the Jim Rohn quote that we’re the average of the people we surround ourselves with. But how many of us actually take action on it? In this episode, Joseph shares with us how he has built his inner circle, and how you can, too. Connect with Joseph:  Joseph Hughes - Student, Entrepreneur, Teacher Learn More About The Contractor Dynamics Marketing Training Program:  Clarity Call...

Maybe your dream is to start a roofing company. Or maybe you already have a roofing company, but it hasn’t turned out the way you envisioned it. There is tremendous power in simplicity. Lucas Braga and his brothers have been a part of the Contractor Dynamics family for a couple years. We began working with them when they were just starting up their company. And what they have been able to accompli...

Marketing is essential to any business. You know this. However, you're not a marketing expert. So how do you build your brand and get marketing done if you're not the person who is actually doing the marketing? The most successful companies that we at Contractor Dynamics have worked with over the past 10 years are the companies tha thave an in-house marketing manager. This is a part-time o...

Marketing is one of the major systems of your company. Yet, too many people outsource their marketing completely and fail to build their asset. In this episode, Joseph breaks down the difference between owned and rented marketing. Stay tuned to the end, where he shares his recommended marketing strategy with you that will help you win in 2024 and beyond. Contractor Dynamics is a marketing training...

When you haver a recognizable, 5-Mile-Famous brand, you don’t have to spend as much money on marketing and advertising to acquire customers and to attract team members to join your business. Yes, this might sound paradoxical. But Joseph breaks it down for us in this backyard video. Whether you’re a brand new company looking to put the right pieces in place, or you’re an established company seeking...

Most business owners have a desire to accelerate their growth. But too many people approach it the wrong way - the fast and furious way. Daniel Zavodney is different. He’s been able to build not one but two successful companies in under 4 years by focusing on a few key leadership fundamentals. Tune into this conversation to learn how Daniel has been able to intentionally focus on doing just a few...

Contractors - how do you find a marketing agency that is honest and actually knows what they’re doing? How do you find a marketing agency that will follow through on their promises? How do you find a marketing agency that can actually support you in achieving your goals? Joseph breaks down a few key things that you should look for when evaluating a marketing agency for your contracting company. In...

Want to grow your roofing company systematically? Attend one of our 2023 full-day, in-person workshops. Denver - Oct 19, 2023 -  ⁠Denver Marketing Workshop for Roofing Companies | October 19, 2023⁠ Orlando - Nov 8, 2023 -  http://contractordynamics.com/orland

Join Elizabeth & Joseph as they dig into 3 questions from our audience: #1) How To Vet A Marketing Agency #2) Why Should You Hire An In-House Marketing Manager #3) How To Track Your Marketing ROI Book A Call With Joe or Elizabeth to Get Clarity On Your Marketing:  Medium book a call - Contractor Dynamics Submit Your Questions To Us:  ⁠team@contractordynamics.com⁠

Feel like your company runs you instead of you running it? We all start off with the dream of being a business owner. However, too many business owners feel trapped by their businesses. The main reason for this is that few business owners ever actually build a team. Eric Oberembt is the owner of D&M Roofing. In this conversation, he shares his TEAM Method with us, which has enabled him to have...

Have you ever thought to yourself or said out loud that you wish more people would talk about the challenges and pitfalls of business? Most of the content we see on social media and on YouTube is the good, positive, celebratory moments of business. Rarely do we see the real stuff - the struggles, the challenges, the mindset shifts. We see business owners talk about growing and scaling. But we rare...

How would your business and life change if you had one of the most recognizable brands in your local area? What does it take to get people to desire to work with you before they even need your services? How do you stay on the top of everyone’s mind, so you’re the most referred roofing company? Our guest today answers all of these question, and more. Dan Antonelli is the founder of Kickcharge Creat...

People buy products and services when they feel certain in the outcome they’re getting. If there is doubt or confusion, your prospects will go elsewhere until they feel the certainty they need. Joseph shares a few key ways to build certainty in your marketing and sales processes, so you can position yourself to work with more of the right people. This is a part of marketing that most businesses ig...

One of the reasons we get so excited about marketing is because it’s always evolving, which forces us as businesses to continually evolve, too! Joseph shares 3 ways that marketing has changed over the past year. Here are the main takeaways: 1- Don’t worry about the micro changes. Pay attention to the macro shifts. 2- You don’t need to be fancy to be successful. 3- Your customers buy how you buy. D...

Are your Sales and Marketing KPIs off track? Is there disconnect or tension between your Sales and Marketing departments? Do you want to establish the strongest team possible for your business? This episode is for you! Elizabeth is sharing the 3 habits we see consistently executed by the top performing contracting teams. Apply these 3 habits within your Sales and Marketing departments to see great...

Are you facing challenges while building a brand? Most people are! In this episode we discuss practical, and surprising, tips a social media influencer utilizes for creating MASSIVE impact and connection. What's really cool is that the repetition and consistent practice that building a brand requires will truly change you and your team from the inside out. Elizabeth Lytle, Integrator for Contr...

How do you grow a business beyond the founder’s hustle? How do you create an organizational structure and role clarity in your organization? How do you get everyone on your team on the same page and rowing in the same direction? How do you develop leaders within your organization? In this Behind The Scenes BTS discussion, Elizabeth Lytle and Joseph Hughes open up and share how they are building th...

Are great decision makers born or created? Joseph used to think they were born that way, until he started to learn and develop decision-making skills. In this brand new episode, Joseph shares his journey and tips for developing the skill of decision making. He includes how this skill has helped him grow personally and professionally over the past couple of years. Follow Joseph for more tips: https...

One of the core functions of every business is to make a profit. Yet, so few businesses actually track their numbers so they can track and increase their profit. Madeline Stout is the Chief Panda at Profit Panda, a Fractional CFO organization that works with contracting companies to help them get clear on their numbers, drive more profit, and lower their taxable income. You may run a successful co...

Running a business is hard. Being a leader is hard. But, too often, we make things harder on ourselves because we neglect our health and wellness. Cole Taylor is here to teach us how to be a successful leader AND be fit and healthy at the same time. YES… you can have it all! The insights that Cole shares in this interview are shockingly simple and accessible to anyone. No extreme diets. No working...

If you’re looking for a more effective way to market your roofing company, wouldn’t it make sense to learn from someone who is in the trenches every day helping roofing companies build and run their own marketing? Sydney Correll is the rock star Client Success Director at Contractor Dynamics. Joseph recently sat down with Sydney to get an inside look at what being a client of Contractor Dynamics l...

Kenny went from a $15 per hour laborer to the owner of a multi-million dollar company. How did he get there? He didn’t do it alone. He had a lot of help along the way, by intentionally seeking out people who were where he wanted to be in different areas of his life and business. Kenny shares how he has put the pieces in place over the past few years to create a successful roofing & contracting...

Small, incremental changes will help you grow your business and maybe even double it. But what do you need to do to TRANSFORM your business? What got you here isn’t gonna get you there. Transforming, or growing 10X, is the result of adopting a different mindset and implementing a different set of activities than we’re used to. In this video, Joseph walks through a recent client meeting and shares...