NAILED IT! The Business of Construction

How do you build a personal and company brand presence so strong that you don’t need to buy leads or knock doors? Andrew Itnyre of Masters Roofing took a break from his busy schedule to share with us how he has leveraged content and social media to become 5 Mile Famous. In fact, it has worked so well that he has become famous way beyond 5 miles as well. In this brand new video, Andrew shares his c...

Benny Fisher and Joseph Hughes discuss what it takes to build your roofing company beyond yourself. We can only work and hustle for so many hours, until we hit a point of diminishing returns. Therefore, we need to build a team and systems that create leverage for us to grow our businesses while also ensuring we have plenty of time and energy to devote to the other things that are important to us....

What does it take to build an industry-leading business? Tommy Mello leads over 600 employees in his businesses, and he continues to grow at a rapid rate. But he didn’t get here overnight! In this power-packed interview, Tommy shares some of his top tips for building a strong organization that can stand the test of time. This is for entrepreneurs, intrapreneurs, and leaders at any level who desire...

Rackley Roofing COO Michelle Boykin opens up and shares what it looks like to run one of the largest roofing companies in the United States. This is for you if you’re an owner or an internal leader, and you want to know what it takes to build a real brand for your roofing company and become a local market leader. Michelle discusses: Story Telling Intentional Brand Building Recruiting & Retaini...

Too many roofing companies come out of the gate focused only on sales. The result is that they’re able to grow their revenue very quickly, but they don’t have a solid business foundation that enables them to deliver consistent, high-quality results and make a healthy profit. Lee Lipniskis started her roofing company, Levello Construction, by building a strong foundation first. She focused on thing...

This episode Is a masterclass in building and growing a successful contractor business. Tom Reber has decades of experience as a contractor, coach, and training company owner. Tune In To Learn: Why Tom wakes up every day and goes to war with what’s between his ears. Why most people will always be limited in their success Accidental Brilliance Why it’s important to own your crap (and also your grea...

How do high performers get accomplish more than most people? What’s the secret to getting the important work done, and not just the urgent tasks of the day? Joseph shares with you 3 keys for taking back control of your time and winning your week: Get crystal clear on your top 3-5 priorities for the week. Be more specific than you think you need to be. Time block everything in your Google Calendar....

Is everything working out the way you wanted it to be working out right now? Joseph shares a framework to help us succeed in our personal or professional goals. Our team is following the EOS system, it helps us create more structure and to be able to increase the expectation of our goals and the growth of our business. Join our Nailed It! Facebook Group for more business growth strategies and tact...

Your brand is your reputation. It’s what people think about you. It’s what you’re known for. It’s what people can expect when they interact with you. How we show up in our market, to our prospects, to our clients, and to our team is everything. If you’re not where you want to be in your business right now, there’s a good chance that you have tolerated mediocrity in some area for a period of time....

While most marketing guys will preach that you need to spend more money on marketing, Joseph is here to tell you that you should probably spend less. However, spending less on marketing comes with a BIG caveat. Tune in to hear what it is. Joseph shares 3 reasons why most contractors are overspending on marketing. And of course he tells you what you need to do to win. Ever wonder what your marketin...

Many of us start our entrepreneurial journeys because there is some level of freedom that we desire. Yet, too often, we end up building businesses that run us. And we end up with less freedom than we had when we were employees. Not ideal, right?! Last week, my family went on an 8-day vacation to Arizona, I barely worked, the business ran smoothly, and I was able to be fully present with our family...

Linear Roofing & General Contracting has built a market-leading roofing company in just a few short years. How have they done it? Kirt Linington left a 20-year career in the fitness industry to start a roofing company, and now Linear Roofing has over 120 sales reps in multiple states. Kirt generously shares some of his insights on the following topics: - When Kirt knew it was time to go  #ALLI...

There’s a good chance you’ve tried to run Facebook Ads for your contracting company. There’s also a very good chance you haven’t gotten them to work. Well, it’s not that they don’t work. It’s that you haven’t yet figured out the winning formula… Until now :-) Joseph shares the winning formula for social media ads, based on our team being in the trenches every day helping our clients execute market...

In today’s episode, Joseph recaps the full-day in-person marketing workshop we hosted last week in New Jersey. A small event or workshop is an excellent way to build relationships, grow your brand, increase your authority, educate others, and expand your business. At the end of the episode, Joseph shares some tips for local contractors who may want to host their own event. Connect With Joseph on I...

Ever hear the phrase that the fortune is in the follow-up? Well, it’s true. Joseph shares a few key processes that Contractor Dynamics and our clients implement on a consistent basis to ensure we’re maximizing every opportunity we get. Tune in and take notes, so that you can implement your own lead-handing, follow-up, and long-term nurture processes. Learn more about the Contractor Dynamics Market...

We can implement all the strategies and tactics in the world. But if we don’t have a team aligned with a clear vision, rowing the boat in the same direction at the same cadence, we will not be able to achieve what we want to achieve. Joseph discusses the importance of having a clear vision for your company, and being intentional about getting everyone on the same page to work toward that vision as...

The words that come out of our mouths - whether they’re directed toward someone else, directed toward ourselves, written on social media, or anywhere else - are so much more powerful than we realize. The first step is to be aware of the words that come out of our mouths. The next step is to be more proactive in choosing the right words. Let Joseph know what you think of this episode:  https://www....

Whether or not you feel you are a naturally consistent person, you can adapt to be more consistent and/or build a support team around you to be more consistent on your behalf. Joseph shares his top tips to help you be more consistent in your life and your business. Book Recommendations: The Compound Effect, by Darren Hardy The Checklist Manifesto, by Atul Gawande The Slight Edge, by Jeff Olson Con...

Just because we have always done things a certain way or something has always worked a certain way doesn’t mean that’s what’s going to continue to work well today and into the future. How do you know when it’s time to step up your game? How do you know when it’s time to innovate? What’s the cost of staying where you are and not adapting? How do you break through your current ceilings to get to the...

Too many service-based companies are content with being good enough, and never strive for greatness. We believe it’s because they are not intentional with what they want to build and they don’t dedicate the time to crafting their business to be great. Joseph shares a recent experience he and his family had at a “good enough” restaurant, and why he thinks this restaurant could be in jeopardy if the...

How do you get to a point where you’re consistently doing good marketing? Whether you’re a startup or a well-established company, Joseph shares his insights to help you market your contracting business consistently every week. Marketing is always an investment of time and money. Listen to this episode to learn what your mix of time and money investment should be, based on the size of your company...

How many of us are guilty of putting our health and wellness on the back burner in the name of hustling harder in our businesses? Joseph believes that we must prioritize our health and wellness in order to become the person we need to become to accomplish our goals and reach our own personal level of success. In this episode, Joseph unpacks 5 business benefits of prioritizing our health and wellne...

One of our Core Values here at Contractor Dynamics is Extreme Ownership. In this episode, Joseph details a few examples of Extreme Ownership in action, and shares some tips on how you can implement this value in your life and business as well. What are your Core Values? ‌ #businessstrategy #corevalues #values

Contractors - what’s the difference between marketing and advertising? More importantly, how can you utilize both of these things to improve and grow your business? Our purpose is to equip people and companies with the tools to transform and grow. The more you know, the more you grow!

You need to take ownership of your brand and content - not some freelancer or agency who doesn't know or care about your business! Joseph discusses why you should be doing your content and social media in-house, as opposed to outsourcing it. This is how you stand out and differentiate in today's crowded market. Comment below - what questions do you have about actually doing your social media in-ho...