Kerry W. Kirby

Multifamily Tech Gurus

The Multifamily Tech Gurus Podcast Series brings you the latest real-world experiences of PropTech innovator Kerry W. Kirby and technologist James W. Lancaster. Kerry and Jimmy live on the technology side of the multifamily housing industry. Kerry has built an award-winning company, 365 Connect, the multifamily industry's leading innovator in AI-driven marketing, leasing, and resident engagement platforms, that he founded over two decades ago, and Jimmy leads product development at the company. Together, they are on the frontline of managing their team of developers, customers, and all the cra...

Author

Kerry W. Kirby

Category

Technology

Latest episode

Jul 9, 2026

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Episodes

Multifamily Housing Proptech Predictions for The New Year 02.01.2025

Join  Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they lay out their bold predictions for the future of proptech in multifamily housing for the new year. This podcast analyzes the accelerating convergence of self-service technologies, artificial intelligence, and automation, highlighting how these innovations reshape property managemen...

The Differences of Enterprise Level Software and Software as a Service 26.12.2024

Join  Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they explore the critical distinctions between Enterprise-Level Software and Software as a Service (SaaS) and what these differences mean for businesses in today's tech-driven landscape. The podcast breaks down the core functionalities, deployment models, scalability, and cost structure...

Insights and Takeaways from The Multifamily Innovation & AI Summit 19.12.2024

Join  Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they dive into the most impactful moments from the recently concluded Multifamily Innovation & AI Summit in Phoenix, Arizona. This industry-leading event brought together thought leaders, innovators, and executives to explore the cutting-edge intersection of technology and real estate....

Redefining The Digital Frontier: The Evolving Landscape of Web Design 12.12.2024

Join  Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they dive into the latest innovations transforming the web design industry, where cutting-edge technology and evolving user needs are reshaping the way we approach digital experiences, as websites increasingly adapt to individual preferences and behaviors. In this insightful episode, Ke...

Transparency and Trust: Navigating the Challenges of Data Sharing 05.12.2024

Join  Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they discuss the complexities of sharing sensitive information across organizations, providers, and platforms to effectively communicate, process, and transact business in today's highly regulated multifamily housing industry. In this episode, Kerry and Jimmy explore the balancing act b...

The Power of Giving Back: Making an Impact Through Philanthropy 28.11.2024

Join  Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they explore how organizations weave giving back into their core missions, highlight the impact of community involvement in building stronger relationships, and reveal how acts of service foster personal growth and a deeper sense of fulfillment for teams and partners alike. In this insp...

Micro-Tasking Unplugged: Leveraging Technology to Limit Distractions 21.11.2024

Join Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they discuss how micro-tasks— those small, repetitive interruptions that chip away at focus—can disrupt productivity and mental clarity. Discover how leveraging technology to filter distractions and automate routine tasks can help you reclaim valuable time and stay focused on what truly...

The Evolution of Leasing: Exploring AI, Automation, and Self-Service 14.11.2024

Join  Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they discuss the transformative role of technology in the multifamily housing industry and how the sector needs to accelerate adoption to meet the demands of modern renters through reimagining transactions at every stage of the renter lifecycle. In this episode, Kerry and Jimmy explore...

Junk Fee Act Compliance: Displaying The True Cost of Leasing to Renters 07.11.2024

Join  Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they discuss the Junk Fee Act for Rental Housing, which is designed to bring greater transparency and fairness to the rental process and ensure that renters are not caught off guard by unexpected costs, through requiring clear disclosure of all fees upfront. In this episode, Kerry and J...

Avoiding The Accessibility Overlay Trap: Real Solutions for ADA-Compliant Multifamily Websites 31.10.2024

Join Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they discuss the critical importance of building an inclusive digital experience for everyone and break down how properly implementing the latest Web Content Accessibility Guidelines (WCAG) across websites and related digital services can ensure compliance and create a seamless experienc...

Diving Deep into Multifamily Analytics Through Slicing and Dicing Data 24.10.2024

Kerry W. Kirby and  Jimmy Lancaster , the masterminds behind the  Multifamily Tech Gurus Podcast Series , explore how, in the evolving world of multifamily housing, data is the key to unlocking new levels of operational efficiency and profitability to stay ahead of the competition, improving services, and forecast leasing trends to prevent vacancy issues. In this episode, Kerry and Jimmy delve int...

The Art of Multifamily Operators Showcasing The Value of Their Tech Stack 17.10.2024

Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , explore how many property management companies struggle to articulate the value they bring to the table with the tech stack they have assembled and often fail to effectively communicate how they can create operational efficiencies and higher occupancy rates as a result. In this episode, Kerry an...

Meeting Expectations of Today's Renters While Future Proofing Operations 10.10.2024

Join Kerry W. Kirby and  Jimmy Lancaster , the masterminds behind the  Multifamily Tech Gurus Podcast Series , as they explore how today's renters have higher expectations than ever before. From cutting-edge technology to exceptional customer service, modern renters seek a living experience that seamlessly integrates convenience, comfort, and community. In this episode, Kerry and Jimmy guide liste...

The Effect of Google's Latest Core Update on Apartment Marketing Websites 26.09.2024

Join Kerry W. Kirby and  Jimmy Lancaster , the masterminds behind the  Multifamily Tech Gurus Podcast Series , as they explore the impact of Google's latest core algorithm update on apartment marketing websites and how it can significantly affect search engine optimization (SEO) efforts, which are critical in driving traffic and leads. In this episode, Kerry and Jimmy discuss how Google frequently...

Multifamily Industry Experiencing Frustration with Too Many Regulations 09.09.2024

Join Kerry W. Kirby and  Jimmy Lancaster , the masterminds behind the  Multifamily Tech Gurus Podcast Series , as they explore the rising frustration within the multifamily industry due to the increasing complexity of regulations. They delve into how these regulations impact property management firms and the broader effects on the quality of housing communities. In this episode, Kerry and Jimmy di...

Bootstrapping Versus Capital Raising: The Crossroads of Vision and Growth 03.09.2024

Join Kerry W. Kirby and  Jimmy Lancaster , the masterminds behind the  Multifamily Tech Gurus Podcast Series , as they explore the critical decision every entrepreneur faces: whether to bootstrap or raise capital to grow their business and how this choice can shape the future trajectory of a company, influencing everything from its growth rate and control dynamics to its long-term sustainability a...

The Role of Utilizing Point Solutions Inside Multifamily Housing Operations 27.08.2024

Join Kerry W. Kirby and  Jimmy Lancaster , the masterminds behind the  Multifamily Tech Gurus Podcast Series , as they explore the growing trend of utilizing specialized software tools designed to address specific operational needs within the multifamily housing sector, known as point solutions. The duo discusses the benefits, challenges, and best practices for integrating point solutions into you...

Transitioning Your Multifamily Marketing Stack from Paid to Organic 20.08.2024

Join Kerry W. Kirby and  Jimmy Lancaster , the masterminds behind the  Multifamily Tech Gurus Podcast Series , as they explore the benefits and challenges of moving away from traditional paid advertising to a more sustainable, organic approach. This episode discusses proven strategies for leveraging content marketing, SEO, social media, and community engagement to drive results. Kerry and Jimmy sh...

Navigating The Frustrations of Property Management Software Integrations 13.08.2024

Join  Kerry W. Kirby and  Jimmy Lancaster , the masterminds behind the  Multifamily Tech Gurus Podcast Series , as they explore the complexities that point solution providers face when integrating with property management software. They discuss real-world scenarios, share expert advice, and offer practical solutions for property managers to create the perfect tech stack to maximize efficiency. Ker...

Transitioning Multifamily Housing Operations from Centralize to Autonomize 02.08.2024

Join Kerry W. Kirby and  Jimmy Lancaster , the masterminds behind the  Multifamily Tech Gurus Podcast Series , as they explore the building blocks of transitioning property-level marketing, leasing, and resident services to an autonomized model. Exploring how property managers and leasing professionals can shift away from traditional centralized systems, the duo looks at how leveraging innovative...

Why The Customer Is Not Always Right: Countering Competitor Disinformation 30.07.2024

Join Kerry W. Kirby and  Jimmy Lancaster , the masterminds behind the  Multifamily Tech Gurus Podcast Series , as they explore the complex dynamics of customer expectations and how various sources of disinformation can influence and often distort those expectations. They discuss how misinformation, whether intentional or accidental, can come from an array of sources, including one of your competit...

Empower Renters With Self-Service Tools That Simplify Workflows 22.07.2024

Join  Kerry W. Kirby and  Jimmy Lancaster , the masterminds behind the  Multifamily Tech Gurus Podcast Series , as they discuss meeting the expectations of the modern renter by providing self-service tools, such as resident portals, to enable renters to communicate and transact business with your community at their convenience.  In this episode, they delve into the popularity of self-service platf...

DIY Versus Using a Provider for Your Apartment Community Websites 13.07.2024

Join  Kerry W. Kirby and  Jimmy Lancaster , the masterminds behind the  Multifamily Tech Gurus Podcast Series , as they discuss the pros and cons of building your own website versus subscribing to an industry-specific platform for apartment community-level marketing. In this episode, they delve into how custom websites can give a property a unique look by tailoring every aspect to fit your brand....

Multifamily Tech Gurus Streaming Live from Apartmentalize in Philadelphia 28.06.2024

Join  Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they broadcast live from the tradeshow floor at the National Apartment Association's Apartmentalize Conference in the City of Brotherly Love - Philadelphia. Joined by special guest, multifamily industry changemaker Mike Brewer, Founder and CEO of The Multifamily Collective , they delve...

Disrupting The User Experience with Intrusive Website Popups 17.06.2024

Join Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they deep dive into how website popups can interrupt the flow of navigation and content consumption, leading to frustration and a poor user experience. In this episode, they delve into the excessive use of website popups by marketing managers in the multifamily housing space, which are p...

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