Multifamily Tech Gurus

Join  Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they discuss how the multifamily industry has entered a new competitive landscape where occupancy is no longer driven solely by location, amenities, or pricing. Attention has become one of the most valuable assets a community can possess, which is increasingly driven by visibility. In t...

Join  Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they explore one of the most significant shifts happening across the internet today: the rise of AI discovery and the growing displacement of traditional destination websites. Platforms that once dominated information discovery are seeing shifting traffic patterns as consumers increasin...

Join  Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they recap Apartmentalize 2026 in New Orleans and share their observations from the multifamily industry's biggest annual event. From packed networking opportunities and after-hours conversations to the expo floor and a nonstop wave of vendor pitches, this candid discussion explores the...

Join  Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they unpack one of the most frustrating and costly realities in modern multifamily technology ecosystems: the endless cycle of vendors pointing fingers at one another when systems fail. In today's highly connected operational environment, communities rely on dozens of integrated platfor...

Join  Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they unpack a growing challenge in multifamily housing operations: the widening disconnect between property owners and the management companies operating their assets. In an era when owners expect uninterrupted operational performance through autonomous systems, many fee-managed relatio...

Join Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they explore how automation is reshaping multifamily operations by enabling communities to grow, perform, and scale—without continuously increasing staffing demands. As renter expectations rise and operational complexity intensifies, operators are under growing pressure to do more with t...

Join Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they explore how rental communities are restoring occupancy by creating continuous visibility across web, search, and social channels, as renters are no longer discovering communities through a single source—they are engaging across multiple search experiences simultaneously. Anchoring t...

Join  Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they unpack a growing but often overlooked risk in modern proptech: what happens when you bundle third-party services into your product—but don't control the economics behind them. In this episode, Kerry and Jimmy explore the risk that comes with reselling or embedding services you don'...

Join  Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they explore a powerful shift reshaping the renter experience and why the expectations of today's renters are no longer set by the apartment industry, as they are being shaped by the best digital experiences in everyday life, redefining what convenience, speed, and service truly mean. I...

Join  Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they take on one of the most persistent challenges in the industry: staff turnover at the property level—and why fixing it requires more than just hiring faster, it's a signal that the onsite experience itself needs to be rethought. In this episode, Kerry and Jimmy explore the reality o...

Join  Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they unpack the growing risks and hard truths surrounding digital accessibility in multifamily housing. What many operators assume is "compliant" often fails under real-world scrutiny—exposing communities to legal risk, reputational damage, and missed opportunities to serve all renters...

Join  Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they explore how organic social, AI-driven search visibility, and high-performance websites work together with streamlined flows and real-time leasing tools to create an "everywhere" effect—capturing attention, removing friction, and moving prospects from discovery to signed lease witho...

Join  Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they unpack one of the most critical drivers of performance in modern property operations: control of your data flow. In today's multifamily tech stack, data moves across multiple systems—but operators often don't control how it flows; instead, fragmented vendor-controlled integrations...

Join  Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they take a closer look at one of the fastest-growing trends in technology—and one of its least discussed consequences: the hidden risks of AI-generated software. Behind the excitement of "10-minute apps" and autonomous coding lies a much more complex reality, and writing code is only t...

Join  Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they explore one of the most overlooked and operationally sensitive moments in the renter journey: the window between application approval and lease execution. This is the space where intent must become commitment, and where operators must secure deposits, administrative fees, and finan...

Join  Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they confront one of the most uncomfortable realities in multifamily marketing today: the industry's growing dependence on paid media as a default reflex to driving more traffic to websites. PPC has quietly become the first lever operators pull—often without questioning whether it's bui...

Join  Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they explore a common but rarely discussed challenge in property management: the growing tendency to invoke the Fair Housing Act as a catch-all explanation for policies, decisions, or situations that onsite teams struggle to clearly articulate. In this episode, Kerry and Jimmy unpack ho...

Join  Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they tackle one of the biggest questions facing property technology today: Is artificial intelligence about to replace the traditional multifamily tech stack, redefine it, or completely replace the dominant SaaS model that has existed for decades? In this episode, Kerry and Jimmy explor...

Join  Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they explore how artificial intelligence and automation are fundamentally rewriting the renter journey—from discovery to residency. What was once a fragmented path built on listings, lead forms, and manual follow-ups is being replaced by intelligent, connected systems that anticipate ne...

Join  Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they take an unfiltered look at what multifamily conferences have quietly become—and what they were supposed to deliver. In an industry that spends millions each year on travel, passes, booths, and sponsorships, a hard question has emerged: are we investing in knowledge, or just underwr...

Join  Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they unpack how zero-touch has evolved from a buzzword into a core expectation shaping the modern renter experience. Today's renters aren't looking for faster follow-ups or more communication—they expect instant answers, transparent pricing, and the ability to move forward without frict...

Join Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they challenge one of the most common misconceptions in multifamily technology—that automation is primarily about speed and efficiency. In today's regulatory environment, automation has become something far more critical: a safeguard against risk, inconsistency, and exposure at scale. In...

Join  Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they explore what it really takes to achieve 10x outcomes in multifamily operations—and why technology is the only lever capable of delivering exponential results. In an industry often focused on incremental efficiency, this episode reframes technology as a force multiplier that fundame...

Join  Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they unpack a critical shift reshaping digital visibility: discovery is no longer driven solely by traditional search rankings, but by AI-powered engines that continuously evaluate relevance, depth, and momentum. In this new landscape, static property websites aren't just underperformin...

Join  Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they expose the hidden flaws inside today's lead attribution models—and the costly decisions they drive. In an industry obsessed with dashboards and reports, multifamily operators are often making high-stakes marketing investments based on incomplete, oversimplified, or outright mislead...