MSP Heroes Podcast by Growth Generators

Your MSP website should bring in leads, not confuse people or chase buyers away. In this video, I break down a few real MSP websites and show you what they get right, what they get wrong, and what you can fix on your own site to get a better ROI. You will learn how to write a clear headline, use strong calls to action, show the real benefits you offer, and make your site easier for buyers to trust...

Most MSPs have been taught the same old pricing stories that hold them back. In this episode we break down the myths that stop owners from charging what they are worth and show how picking a clear niche, selling outcomes, and building real confidence can change everything. If you feel underpriced, unsure, or stuck in the race to the bottom, this talk will help you see pricing in a whole new way. Y...

In this video I sit down in Montreal with Christina from Lansweeper and Martin from B2B Cyber Secure for a deep talk about how MSPs uncover hidden risks, protect clients, and use real data to drive smart decisions. We cover the wild things they have found on networks, how shadow IT puts companies in danger, and why fast asset discovery matters more today than ever. Martin explains how his MSP uses...

Most MSPs start out doing owner led sales, but there comes a point where the owner cannot keep cold calling, networking, sending emails, qualifying leads, and still run the company. That is where an SDR comes in. In this video, I break down exactly what an SDR does inside an MSP, why the role matters, and how they help you build a steady pipeline of warm leads. I cover the outreach channels they u...

Most MSPs want more leads, but their LinkedIn profile pushes buyers away. In this video I walk you step by step through fixing your entire profile so people actually want to connect and talk with you. I show you how to write a clear and strong headline, how to build a clean LinkedIn banner inside Canva, how to update your About section so it sells for you, and what to add in your Featured section...

Most MSPs think they have a real sales funnel, but what they actually have is a simple two step process that leaves money on the table. In this video I break down the huge difference between a basic MSP funnel and a true advanced funnel that warms leads, builds trust, and fills your pipeline even when you are busy. I walk through each stage step by step so you can see what top MSPs are doing to bo...

In this video I show you how MSPs can make real money with AI by selling simple, useful services that clients actually want. You will learn how to build and sell an AI policy, how to offer CoPilot training, and how to teach clients real AI use cases that save time and make their team faster. I also share smart ways to boost monthly revenue, create sticky services, and use AI to stand out in your m...

Black Friday and Cyber Monday are the best time of the year for MSPs to save money and get great tools that help you sell more and market better. In this video I share my favorite gadgets and software picks that can help business owners, techs, and marketers work faster and look better on calls. I walk through tools like the Mighty Bar, my favorite pocket knife, the Plaud recorder, and even the be...

In this video I walk you through the Smart Prospecting Loop that every MSP can use to grow their pipeline. I show you the four simple steps that keep your outreach steady and help you book more meetings. You will learn how to find the right targets, reach out in a clear way, follow up so you stay top of mind, and book meetings that turn into real sales chances. This loop is easy to follow and it n...

Selling MSP services gets tough when a prospect hits you with the classic line “You’re too expensive.” In this video, I break down exactly how to handle that moment in a calm and confident way. You will learn why prospects push back on price, how to ask the right questions, and how to shift the talk from cost to impact. I walk through the simple phrases, stories, and value-based framing that help...

If you want to sell bigger monthly retainers for your MSP without stress, this video will help you do it. I walk you through the simple steps I use to close five thousand dollar a month clients without getting pushback. You will learn how to present value the right way, how to build a plan that feels clear to the buyer, and how to walk through the price in a way that makes sense to them. I show yo...

Most MSPs send marketing emails that never get opened or replied to because they sound too technical and not human enough. In this video, I break down how to write MSP marketing emails that actually make people want to buy from you. You’ll learn the simple structure I use to write emails that grab attention, create curiosity, and get replies from real decision-makers. I’ll show you real examples,...

Most MSPs know they should be marketing, but they never actually do it. They get caught up in client work, tickets, and day-to-day chaos, while their competitors are building brands, generating leads, and dominating online. In this video, Harrison Baron breaks down the real reasons MSPs suck at marketing and what to do about it. From copying the same boring websites, to skipping video, to never ma...

Are you delivering what your clients really expect from their MSP? In this video, Harrison Baron breaks down exactly what customers want from managed service providers in 2025, and why most MSPs get it wrong. From reliability and communication to proactive support, transparency, and strategic guidance, you’ll learn how to turn satisfied clients into lifelong partners. Whether you’re running a smal...

I grabbed a quick sit down at ScaleCon 25 in New Orleans with Scott Riley, founder of Inside Agent. We talk about real world Microsoft 365 security for MSP clients, why baseline security should be part of onboarding, and how business email compromise wrecks small companies. Scott shares how his team turned years of assessments into a portal that gives MSPs a full 365 report in about five minutes,...

Selling MSP services is one of the toughest challenges in the IT industry. You’re competing with dozens of providers who all sound the same, “24/7 monitoring,” “proactive support,” “cybersecurity solutions.” But the real reason it’s so hard to sell isn’t just competition… it’s psychology. In this video, Harrison Baron breaks down why selling MSP services feels impossible, why prospects don’t under...

Choosing a name for your MSP can make or break your brand. In this video, Harrison Baron breaks down exactly how to name your MSP company, without sounding generic or forgettable. You’ll learn a simple framework for creating a memorable, trustworthy name that helps you stand out from the thousands of “Tech Solutions” and “IT Services” companies out there.

Most MSPs lose the deal in the first 15 minutes of a discovery call, and they don’t even realize it. In this video, I walk you through the exact discovery call process that wins clients every single time. You’ll learn how to build rapport the right way, set the agenda so you’re in control, uncover pain points, identify client goals, and confirm if they’re truly the right fit. I’ll share the exact...

In this eye-opening video, discover the #1 mistake most Managed Service Providers (MSPs) make in their packaging strategy: focusing on "we do IT" services like tech support and cybersecurity without tying them to real business outcomes. We'll break down why this generic approach leads to lost clients, price wars, and commoditized offerings, making your MSP blend into the crowd. Then, learn the pow...

Tired of cold calling and getting nowhere? In this video, I’ll show you exactly how MSPs can attract high-quality clients without ever picking up the phone for a cold call. You’ll learn practical, real-world marketing strategies that help you build trust, create visibility, and bring leads to you instead of chasing them. We’ll cover everything from content marketing and partnerships to referrals,...

Ever wonder how Managed Service Providers (MSPs) really make money? In this video, I break down the business model behind MSPs and explain exactly where their revenue comes from. From monthly recurring revenue and service bundles to project work, hardware sales, cloud services, and cybersecurity add-ons, I’ll show you how MSPs create predictable income while adding massive value to their clients....

In this episode I sit down with Steven to unpack how Landsweeper helps MSPs find every device fast and turn that data into real revenue. We cover asset discovery, network mapping, shadow IT, IoT and OT visibility, CVEs, and how to use simple reports to sell upgrades, stay compliant, and protect clients. You will learn • A simple discovery flow you can run before or right after onboarding • How to...

Running an MSP without an RMM tool is like trying to fix every car in town by hand without any diagnostics — slow, painful, and nearly impossible to scale. In this video, I break down what an RMM (Remote Monitoring and Management) tool is, why it’s essential for every MSP, and how it saves you time, money, and headaches. You’ll see how RMM tools handle proactive monitoring, patch management, remot...

Running an MSP is tough when you’re juggling tickets, emails, projects, billing, and client communication across different tools. That’s where a PSA, Professional Services Automation software, comes in. In this video, I break down exactly what a PSA is, why every new MSP owner needs one, and how it can help you stay organized, bill accurately, and scale your business without the chaos. You’ll lear...

Your MSP website’s homepage is the first impression you give to potential clients and if it’s not designed the right way, you’re losing leads. In this video, I walk you through the perfect homepage layout for an MSP website, section by section. You’ll learn how to craft a headline that grabs attention, highlight the problems you solve, show the benefits of working with you, and build trust with te...