MSP Heroes Podcast by Growth Generators

Most business owners have no idea what an MSP actually does. Many think we are just the IT person they call when something breaks. But managed service providers do far more than that. In this video, I show you exactly how to explain what an MSP does in simple language that business owners understand. If you cannot clearly explain your services, it becomes almost impossible to market or sell them....

Most MSPs are selling cybersecurity completely wrong. Some overwhelm clients with dozens of tools and technical jargon, while others sell the bare minimum and still call it security. Both approaches lead to confused clients and weak protection. In this video, Harrison Baron breaks down what MSPs should actually include in a cybersecurity stack and what should not be sold as security. Instead of fo...

Did you know there are six types of MSP business owners? After thousands of conversations with managed service providers, I started noticing patterns. Most MSPs are not stuck because of the market or competition. They are stuck because of the type of business owner they are operating as. In this video I break down the six most common MSP owner types including the technician owner, the dreamer, the...

Most MSPs lose money when they onboard new clients, and many do not even realize it. One of the biggest reasons is improper onboarding pricing. Many managed service providers either roll onboarding into their monthly fee, undercharge for the work involved, or skip charging for it entirely. The reality is onboarding requires a significant amount of time and effort. From network discovery and docume...

Most MSPs spend years building their tech stack but never build their legal stack. That is a huge mistake. In this video, I walk through the legal documents and policies every MSP should have to protect their business, including MSAs, SLAs, statements of work, security policies, incident response plans, and more. If you run a managed service provider, these contracts help protect your revenue, set...

Most MSPs and cybersecurity professionals struggle to sell security the right way. They either lead with fear or overwhelm prospects with tools like MFA, EDR, and SOC. That is why deals stall, price becomes the issue, and the conversation feels awkward. In this video, Harrison Baron breaks down the real secrets to selling cybersecurity that actually close deals. You will learn why fear based selli...

Most MSPs are guessing when it comes to pricing. They look at competitors, pick a random per user number, and hope the margins work out. That is not a strategy. In this video, I break down the simple math every MSP owner needs to understand before setting prices. We walk through technician cost, tool stack cost, gross margin targets, and what your per user rate actually needs to be if you want to...

This one is different. I sat down with my friend Greg Bilzerian for a long-form, real conversation about MSPs, private equity, growth, exits, and what business owners are actually thinking. Greg has a unique background. He started in TV journalism, moved into consulting and AWS, and now works with a private equity group focused on acquiring and growing businesses. He talks to business owners every...

How long does it really take to close your first MSP client? The answer is not what most people want to hear. In this video, I break down the real factors that decide whether you land your first managed services client in 30 to 90 days or struggle for a year or more. We talk about target market clarity, pricing confidence, your website, your offer, prospecting activity, sales skills, and consisten...

If you're an MSP owner or salesperson tired of dragging sales cycles, constant price objections, and an inconsistent pipeline, this is the complete training you've been waiting for. In just 40+ minutes, Harrison Barron from Growth Generators breaks down the exact proven system that helped him sell tens of thousands in MRR monthly and has now guided dozens of MSPs to 7-figure success. From mindset...

Most MSPs do not need more tools. They need the right tools. In this video, I break down the exact marketing tools MSPs should be using to generate real leads without wasting time or money. We cover the core categories every MSP needs including CRM and follow up, websites and conversions, email marketing, content and video, design tools, and tracking basics like Google Analytics and Search Console...

In this video, I test another AI website builder to see how fast and how well it can build a real MSP website. In the last video we looked at Wix, and this time we try a different AI tool to compare speed, layout, and content quality. I walk through building a niche MSP focused on law firms in Arizona and show you what I like, what I do not like, and what still needs work. AI is getting better, bu...

Got a big meeting coming up and your MSP website is either outdated or does not exist? You are not alone. In this video, I show you how to build a clean, legit MSP website in record time using AI. No designers, no agencies, and no overthinking. This is about getting something live that looks professional and works when you need it now. I walk through creating a fake MSP from scratch, choosing a ta...

How should MSPs be calling in 2026 and beyond? In this video, Harrison Baron from Growth Generators breaks down a simple cold calling framework that helps MSPs stop pitching, stop talking tools, and start having real conversations that lead to real meetings. You will learn who cold calling is best for, the biggest mistakes MSPs make, how to open strong, how to use a pattern interrupt, how to find...

Most MSP marketing emails get deleted instantly because they’re too long, too generic, and sound like a boring brochure. In this video, I break down the exact framework for writing banger MSP marketing emails that actually get opened, read, and replied to. We’ll cover subject lines that work, how to hook people in the first sentence, how to focus on one real client pain point, and how to make repl...

Most MSPs think they need a better lead magnet to get more clients, but that’s not the real problem. A lead magnet is like a lottery ticket. It only works if people are already walking into the store. In this video, I break down why most MSP lead magnets fail, what actually drives organic leads, and how to build real visibility and trust so your marketing starts producing consistent inbound opport...

Starting an MSP sounds like the perfect business… recurring revenue, freedom, and working for yourself. But here’s the truth: Most people should NOT start an MSP. In this video, I break down exactly who shouldn’t get into the MSP world, the biggest mindset traps, and why so many IT people burn out trying to build a service business they weren’t prepared for. This isn’t meant to scare you, it’s mea...

Most MSPs know Lansweeper by name, but very few actually understand what it can really do. In this video, I sit down with Tomas from Lansweeper to go behind the scenes of the platform. We walk through real features MSPs are using today to find hidden devices, uncover security risks, identify end of life systems, and turn network data into real revenue. We cover how agentless discovery works, how M...

Most MSPs are not struggling because of competition. They are struggling because they are invisible. You might already be making money or even doing hundreds of thousands per year, but if leads feel random, sales feel hard, and marketing feels exhausting, this video is for you. In this video, I break down why most MSP marketing advice is incomplete, why posting more content and buying more tools i...

Are free MSP tools actually free? In this video, I break down the truth about free RMM tools, PSA tools, and CRMs for MSPs. These are the core systems your business runs on, and choosing free options often costs you time, focus, and growth. I explain the real cost of free tools, when they might make sense, and why most MSPs are better off using proven software so they can focus on getting clients...

Did you know that every MSP lead falls into one of three main categories? In this video, I break down the core concepts behind MSP lead generation using a simple whiteboard strategy. We cover inbound marketing, outbound marketing, and partnerships, along with the pros and cons of each. You will learn why relying on only one lead source is risky, how different MSP sizes should focus their efforts,...

Join Harris Marin from Growth-Generators.com as he sits down in person in Montreal, Quebec with Christina Klene, Head of the MSP Business Unit at Lansweeper. In this candid, high-energy follow-up interview, Christina shares invaluable insights on what truly makes a great leader in technology today, revealing why resilience and emotional intelligence outperform pure technical skills every time. She...

What are the best and easiest ways for MSPs to find more leads? In this video, I break down simple, proven ways to find and reach out to potential MSP clients whether you are brand new or running a seven figure MSP. These strategies work across industries, locations, and MSP sizes, and several of them are methods I have never shared publicly before. I walk through how to identify your dream client...

In this on site interview from Canada, I sit down with Martin, a cybersecurity expert with nearly two decades in IT and MSPs. We talk about the real shift from break fix to recurring revenue, why full network scans are non negotiable for his business, and how trust is built through what he calls a confidence contract with clients. We also dive into MSP tool stacks, cybersecurity assessments, pushb...

2026 is going to be a massive year for MSPs and for Growth Generators. In this video, I break down everything coming next. This includes the release of my brand new book The MSP Growth Playbook, the upcoming audiobook, a full rebuild of the MSP Launch Pad, major upgrades to MSP Heroes, new website templates, live sales roleplaying, and a complete marketing training overhaul. I also share the bigge...