MSP Heroes Podcast by Growth Generators

Most MSPs are sitting on money they cannot see. In this second sit down with Thomas from Landeeper, we break down a survey of 88 MSPs and how they turn raw network data into real revenue: about $3,000 saved per new client, close to $80,000 a year in help desk savings, and 35 hours back on scoping and onboarding. Nearly 89 percent found more assets than expected, including decommissioned servers st...

Most MSP owners have no idea what their business is actually worth. In this video I break down the one number that drives your whole valuation: EBITDA. That stands for earnings before interest, taxes, depreciation, and amortization. I walk you through the math step by step, show you a real example, and explain adjusted EBITDA so you can add back owner pay, one time costs, and personal expenses to...

Most MSPs waste thousands at trade shows and walk away with nothing. In this video, I take you behind the scenes of a real dental industry convention in Bar Harbor, Maine, so you can see what a well-run show actually looks like, and what to do when it does not go perfectly. I am joined by Mike, one of my MSP Heroes clients who went all in on the dental vertical. His story is what happens when an M...

Most MSPs post on LinkedIn and hear nothing back. The problem is not effort. It is the format. In this video, Harrison Baron from Growth Generators breaks down five proven LinkedIn post formats that actually get MSPs leads: the News Translator, the Mythbuster, Behind the Curtain, the Question Flip, and the Hot Take. Each format follows the same structure: hook them, break it down in your prospect'...

I went to MSP GeekCon 2026 and want to share the full experience with you. In this video I walk you through the event, the vendor hall, the sessions, and whether you should go in 2027 and beyond. I run Growth Generators, so I usually live in the sales and marketing world. But now that I own an MSP too, this event was the perfect blend of deep tech sessions, good refreshers, and an amazing communit...

Your client just said, "We're too small to get hacked." Here's exactly what to say back. In this video, I break down how to explain cybersecurity to your clients in plain English so they actually understand it, want it, and buy it. Most MSPs talk in acronyms like EDR, MFA, and XDR, and all the client hears is "expensive." But clients only care about three things: staying open, not getting robbed,...

Most MSPs are using AI every day and still getting nowhere. The blog posts look the same. The cold emails get ignored. The marketing plans are too broad to act on. The problem is not the tool. It is the prompt. In this video, Harrison Baron from Growth Generators breaks down the exact reason AI keeps letting MSPs down and gives you a simple two-part formula to fix it today. You will learn how to g...

Most MSP owners are terrified to raise their rates because they think clients will fire them. Spoiler: that's not true. In this video, I break down exactly how I helped my old MSP 3x their prices (going from $35 a seat to $100), when to raise rates, how much to raise them, and how to actually have the conversation with clients. I also share the wrong times to raise rates so you don't blow it up. P...

Wondering how long it actually takes to land your first MSP client? You're not alone. This is hands down the most asked question I get, and in this video I break down the real timeline most new MSP owners can expect. Most MSPs land their first paying client somewhere between 3 and 9 months. But the exact number depends on your network, your niche, the hours you put in, and how willing you are to p...

Ever have a great MSP lead come in at the worst possible time? That just happened to me. I lost a $2,000 per month deal with an ideal client, a financial advisory firm that was a textbook fit for my MSP. The catch? They reached out 8 days before their current contract ended, and they're due for an SEC exam soon. In this video I pull back the curtain on the whole deal: how the lead came in (one thr...

Harrison Baron sits down with Christina Klein, head of the MSP practice at Lansweeper, for a no fluff conversation on how MSPs actually grow. We cover why "we serve everyone" is killing your business, how to pick the right niche using your addressable market, what makes a peer group worth your time (and what makes it a social club), how to leverage vendor relationships beyond just buying another t...

Not all MSP clients are created equal, and the ones you are chasing right now might be costing you more than they are making you. In this video, we break down the top 6 most profitable client verticals for managed service providers, backed by real survey data from hundreds of MSPs. We cover manufacturing, healthcare, accounting, legal, financial services, and architecture and construction, giving...

The Datto founder is back with a new BCDR appliance, and it might be the coolest thing in MSP backup right now. Austin McCord, who built Datto from his parents' basement in 2007 and sold it for $1.5 billion before Kaseya picked it up in 2022, teamed up with longtime Datto exec Michael Fass to launch Slide. They call it unfinished business. In this video, I unbox the Slide hardware, walk through th...

Most MSPs never get a single lead from their website, and I was almost one of them. In this video, I break down exactly how I'm fixing my MSP's lead generation problem and how you can copy the same playbook for your own business. My MSP, Secure Wealth IT, pulled 2 real leads in 30 days off only 257 visitors, which isn't bad, but I know we can do way more. The real issue came down to something simp...

Wondering how to get more leads for your MSP? In this video, I'm breaking down exactly what my marketing plan looks like for the brand new MSP I'm building from scratch. No fancy network, no inside knowledge, just a real strategy you can copy. I'll walk you through why content (both YouTube and blog posts) is the foundation of everything I'm doing, how I picked my niche of registered independent a...

Most MSPs are on LinkedIn every single day. They post. They connect. They send messages. And they get nothing back. No replies, no meetings, no clients. If that sounds like you, this video fixes it. I break down the 5 biggest LinkedIn mistakes I see MSPs make and exactly how to fix each one. You will learn why trying to target everyone is killing your results, how to turn your profile from a borin...

What does MSP growth look like across three continents? In this episode Harrison sits down with Margarita Sertaridi, Partner Account Executive at Lansweeper covering Eastern Europe and South EMEA. Margarita helps MSPs win larger deals, b  uild stronger partnerships, and find new revenue streams across some of the most competitive markets in the world. She brings a ground level view of how MSPs op...

Most MSP websites do not generate leads. Not because the design is bad, but because the content is written for the wrong person. In this video, I break down exactly how we wrote the content for Secure Wealth IT, how we got leads fast including an 80 seat deal for a brand new MSP in our membership, and how we are already ranking on Google as a newer MSP. I cover how to build your buyer persona, how...

If you are guessing what to charge for your managed services, you are either leaving money on the table or losing deals. In this video, I break down exactly how to price your MSP services the right way using real numbers instead of copying what your competitors charge. I start with the foundation, which is knowing your actual costs. Your RMM, antivirus, email security, backup, Microsoft 365 licens...

In this episode of the MSP Heroes Podcast, Harrison Baron sits down in person with Greg Bilazarian from NextGen Growth Partners, a private equity firm that buys and grows lower middle market IT and managed service businesses. They get into the real stuff around selling your MSP, including what buyers actually look for, how EBITDA multiples work, what key man risk does to your valuation, and why ta...

Google My Business says verification takes 5 days. Mine took 6 weeks. In this video I walk you through the entire process of getting Google My Business approved for my MSP, Secure Wealth IT, and show you exactly what I did so you can avoid the headaches I went through. I cover the signage you need inside your office and outside on the building, the video verification process through their web port...

Shadow IT has been a problem for years, but Shadow AI is the new threat that most MSPs are not even looking for yet. In this conversation, I sit down with Francis Rombaut from Lansweeper to talk about what the best MSPs are actually doing differently, how to move clients away from break fix, and why AI governance is quickly becoming one of the biggest MSP sales opportunities out there. Francis wor...

Most people start an MSP by picking a name and figuring out the rest later. That's backwards. In this video, I'm pulling back the curtain on how I started Secure Wealth IT, a real MSP I launched in Charlotte, NC targeting financial advisors, RIAs, and broker dealers. This is episode one of a weekly series where I share exactly what I'm doing, what's working, and what I've seen other MSPs get wrong...

Most MSP owners wait too long to hire their first technician. In this video, Harrison Baron from Growth Generators breaks down exactly when the right time is, what role you should actually be hiring for, and where to find the right people. You will learn why your first hire should be a technician and not a salesperson, what soft skills to prioritize over technical certifications, and how to think...

Most MSP business reviews are terrible. Clients sit through a boring ticket recap, zone out, and start wondering if they even need you. That is exactly how you lose clients. In this video, I break down how to build a bulletproof QBR, ABR, or semiannual business review that keeps your clients around for 7 to 20 years. I cover who needs to be in the room, what to prep before you walk in, the exact a...