MSP Heroes Podcast by Growth Generators

Most MSP websites are confusing, filled with jargon, and missing the human touch. The problem? They’re faceless brands that fail to build the trust needed to win clients. In this video, Harrison Baron from Growth Generators breaks down the biggest mistakes MSPs make on their websites and shows you how to fix them with clear messaging, human connection, and trust-building strategies. From bad “Abou...

Prospecting doesn’t have to be hard anymore. In this video, I break down how MSPs can use AI to find qualified prospects faster and easier than ever before. I’ll walk you through how to define your ideal customer profile, build and clean prospect lists, and uncover the right decision-makers without wasting hours of manual work. You’ll also see how AI can generate contact information, draft persona...

Are you wondering if ScaleCon 2025 is worth attending? In this video, I break down everything you need to know about the #1 MSP sales, marketing, and growth event happening September 25–27 in New Orleans. ScaleCon brings together the top minds in the MSP industry with a no-fluff, no-pitch agenda designed to give you actionable strategies that actually work. From marketing tactics that fill your pi...

Want your dream customers to find you instead of your competitors? In this video, I’ll show you step-by-step how to use SEO (Search Engine Optimization) so your business shows up when the right people are searching on Google. You’ll learn how to figure out what your customers are actually searching for, the must-have SEO basics for your website, how to create content that pulls in qualified leads,...

Providing 24/7 support as an MSP is one of the biggest challenges and opportunities in the IT services world. Clients expect you to be available when problems happen, whether it’s 2 PM or 2 AM. But how do you deliver round-the-clock coverage without burning out your team or destroying your margins? In this video, I’ll break down the different models MSPs use to provide 24/7 support, from in-house...

Upselling is one of the most powerful ways to grow your MSP without spending a dime on new client acquisition. In this video, I’ll break down exactly how you can increase revenue from the clients you already serve. You’ll learn where the biggest upsell opportunities are hiding, how to approach conversations without sounding pushy, and the simple framework to get clients saying “yes” more often. Wh...

Want more MSP clients without spending hours on guesswork? In this video, I’ll show you step by step how to build a targeted MSP prospecting list in just 15 minutes. You’ll see: How to define your ideal client profile (ICP) Where to quickly find businesses that match The tools I use to enrich and validate contacts How to organize everything inside your CRM My exact first-touch message to start con...

Want real MSP growth without adding headcount? In this episode, Harrison sits down with Christina Klein from Lansweeper to show how top MSPs turn asset data into new services, cleaner pricing, and stickier clients. You will learn: Which tools are table stakes and what you can skip How to use discovery and inventory to create paid health checks Simple benchmark reports that prove value in QBRs Wher...

Most MSPs don’t struggle to find prospects, they struggle with what to say when they finally get in front of them. In this video, Harrison Baron from Growth Generators shares exactly how to start meaningful conversations with potential clients, whether it’s during a cold call, at a networking event, or in a first meeting. You’ll learn how to do the right amount of homework before reaching out, ask...

Most MSP websites read like résumés: “We’ve been in business 20 years, we’re a Microsoft partner…” But here’s the truth, prospects don’t care. They want to know how you can solve their problems, reduce their risks, and help their business grow. In this video, I break down the biggest mistakes MSPs make on their websites and how to fix them. You’ll see why so many sites blend together like plain wh...

Want to get more out of your marketing without spending extra time? In this video, I’ll show you exactly how to turn one blog post into 10 different marketing assets for your MSP. Most managed service providers write blogs that sit on their website collecting dust. Instead, I’ll teach you how to repurpose that single piece of content into LinkedIn posts, emails, graphics, short videos, checklists,...

Building a scalable onboarding process for new clients doesn’t have to be complicated. In this video, I’ll walk you through the exact steps to create an onboarding system that saves you time, builds trust, and keeps clients around longer. You’ll learn: Why onboarding is critical for retention How to map the client journey Ways to standardize communication with templates How to automate repetitive...

In this podcast-only episode, I dive into the processes that can make or break your MSP. From client onboarding and ticket management to documentation, preventative tasks, and clear communication, I break down how each process impacts your growth and client satisfaction. Whether you are just starting your MSP or running an established one, you will pick up practical tips you can apply right away....

In this interview, I sit down with Dan Tims and Benjamin Stark from Carbon Systems to talk about the MSP industry, hardware procurement, and what makes them different from other vendors. We cover: Why Carbon Systems is built for MSPs by MSPs How Carbon Connect changes procurement forever What makes their support top-tier Tips for MSP owners looking to grow Why vendor partnerships matter more than...

Most MSPs fail not because of bad pricing or the wrong tools — but because they never land their first client. In this video, I’ll show you the exact steps you need to take to get your first MSP customer and start growing your business with confidence. You’ll learn: How to define your ideal customer (ICP) What services to offer as a brand-new MSP Where to find your first clients (networking, cold...

Are you tired of running webinars that nobody shows up to… or worse, that don’t generate leads? In this video, I’ll show you exactly how to design a webinar that converts for MSPs. You’ll learn: How to pick a killer topic and target the right audience The proven structure to keep attention and drive conversions Engagement hacks to stop people from zoning out The right way to add a call-to-action w...

Are you an MSP trying to serve every business out there? That’s probably why you’re leaving money on the table. In this video, Harrison Baron from Growth Generators breaks down exactly how to choose the right niche for your MSP so you can charge more, work with clients you love, and become the go-to expert in your industry. You’ll learn: Why niching works for MSPs The types of niches you can choos...

Selling to larger SMBs isn’t just “more of the same” — it’s a completely different game. In this video, I break down why selling to bigger SMBs (think 100+ employees) is nothing like selling to smaller companies, and exactly how to win those bigger, longer-term deals. You’ll learn: The key differences between small and large SMB buying processes The traps most MSPs and salespeople fall into My pro...

Thinking about using webinars to get more MSP leads? The answer is… kinda. In this video, I break down why most MSP webinars fail and how to make them actually work for your business. Too many MSPs run webinars using generic vendor PowerPoints that sell the vendor’s product instead of their own services. If you want to turn webinars into a real lead-generation tool, you need to focus on your audie...

Are your cold leads ghosting you? Is your MSP sales process all over the place? In this video, I walk you through the Advanced MSP Sales Funnel — the exact process you should be using to turn cold contacts into long-term clients. Most MSPs get stuck at the top of the funnel… or forget the middle completely. I’ll show you how to fix that.

Are Carbon Systems really worth the hype for MSPs? In this video, I give you the raw, unfiltered truth about the Carbon Systems workstation I received. No fluff. No scripts. They sent me this machine under one condition: I say exactly what I think. And that's exactly what I'm doing.

Door-knocking isn’t dead, especially for MSPs trying to grow locally. In this video, I’m breaking down exactly what you need to bring when you walk into a business cold. I’m not talking about just business cards (though those matter too) I’m talking about real tools, leave-behinds, and scripts that make an impression and lead to actual clients. Whether you’re a solo MSP or a growing team, this vid...

Are you tired of wasting time on the wrong leads? In this video, Harrison Baron from https://growth-generators.com breaks down the FAST Q framework — a super simple, 5-question system designed for MSPs to qualify leads in 3 minutes or less. You’ll get: The exact 5 questions to ask (copy/paste below) The logic behind each one (so you don’t wing it) What to say if they’re a fit What to say if they’r...

Most MSP owners hate billing. Cash flow is a mess. Credit card fees eat profit. In this episode I sit down with Nicholas from Alternative Payments to break down how MSPs can automate accounts receivable, pass along fees the right way, plug into your PSA and QuickBooks, and cut days sales outstanding so you can hire faster and sleep better. This is the first interview in a new series. If you want m...

Running a Managed Service Provider (MSP) business can feel chaotic if you’re not managing your work like a project. In this video, you’ll learn exactly how to run your MSP like a project manager—even if you’ve never been one. I’ll break down a simple 5-step framework that helps you scope work clearly, assign roles, set deadlines, track progress, and review results. This isn’t just theory—these are...