More Than More

THE BACKSTAGE |  Goal setting sounds simple… until you actually try to define your goals. Dylan, Vic, Anna, and Abbie dig into why traditional milestone based goals have felt unmotivating or unclear and what changed when they started with purpose instead. They talk through setting lifetime goals connected to who they want to become, then working backward to create benchmarks that actually move the...

Listings aren’t won by accident. They’re created through consistent, intentional conversations. In this special Go Get Listings episode, Angela and Dylan break down the strategy behind the Get Listings Contest and share practical ways to create inventory through expired outreach, value-driven database dialogues, and confident conversations with “rate-locked” homeowners. From the ‘Who Do You Know W...

Success in real estate isn’t built on shortcuts or trends. It’s built on clear principles and intentional action over time. In this episode, Dylan de Bruin shares 26 guiding principles that have shaped his leadership, his team, and his career over the past 20 years. The conversation centers on putting people before transactions, creating real value, consulting instead of selling, and building the...

Join Dylan De Bruin alongside Chris Chiaramonte, Ethan Hokel, and Jason Mickelson as they explore where the real estate market has been, where it appears to be heading, and what a more “normalized” market could look like in the year ahead. The group debates projections for existing and new home sales, discusses the role of interest rates and potential government intervention, and breaks down how s...

Growth isn’t about doing more. It’s about doing the right things consistently. This episode focuses on planning with the end in mind, why activities matter more than outcomes, and how the actions you take early in the year create momentum that compounds over time. The conversation also introduces the January Activities Challenge as a simple way to stay focused on the inputs that drive sustainable...

CLUES TO SUCCESS | Building a successful realtor is not about chasing every new idea. Thomas Payne shares how consistency, intentional client experiences, and strong systems helped him achieve Centurion status. This episode dives into repeat and referral growth, meaningful client events, and why doing the basics well can create both impact and longevity.   In this episode: 00:00 Introduction to th...

CLUES TO SUCCESS | What does it take to build a real estate business that actually supports your life? Amy Lucht and Lacey Cornwell of Team Lucht share how clarity, intentional systems, and a relational approach to business have shaped the way they lead, serve clients, and grow. From implementing EOS in both business and family life to defining visionary and integrator roles, this conversation exp...

COACHING | Growth doesn’t fail because of strategy. It fails because of mindset. This episode takes a closer look at fixed versus growth mindsets and how the way you think impacts your life. The conversation explores self-talk, awareness, and how internal narratives influence learning, confidence, and progress.  EPISODE TOPICS: Fixed vs. growth mindset Intentional consumption Self-talk and awarene...

The real estate industry is shifting faster than ever and the ripple effects are impossible to ignore. This episode unpacks the biggest headlines and emerging trends influencing how agents work today, including high-profile lawsuits, listing policy changes, and growing conversations around transparency and compliance. EPISODE TOPICS: Compass vs. Zillow lawsuit Zillow Home Loans lawsuit Referral fe...

COACHING | Mindset is in the invisible lens through which we experience everything & what determines how we grow or remain stuck. Dylan, Angela, and Abbie discuss the 8 mindsets that shape our reality: Fixed vs Growth, Scarcity vs Abundance, Entitlement vs Ownership, Self vs Others, Victim vs Agency, Short-term vs Long-Term, Fragility vs Anti-Fragility and Finite vs Infinite. They dig into eac...

RE-THINK REAL ESTATE | The Commoditization Trap is the invisible force turning real estate agents into interchangeable service providers racing to the bottom by competing on price.  In this episode, Dylan and Angela discuss why the race to the bottom is a losing game for everyone, how to shift from a commoditized service to value-driven expertise, and the 7 new forces of commoditization impacting...

COACHING | Stop trying to do everything. Dan Sullivan's ABC Model reveals why success isn't about efficiency—it's about elimination, delegation, and expansion. Dylan, Angela and Abbie discuss the ABC Model and what they've discovered about where their time is spent, the insights & challenges that eliminating and delegating activities can bring, and how intentional use of the ABC Model can lead...

RE-THINK REAL ESTATE | Success brings its own challenges. Many real estate agents ("Rugged Individuals") hit an invisible ceiling that creates pressure and can lead to burnout and a loss of passion. In this episode, Dylan and Angela discuss the Ceiling of Complexity and why the very personality traits that make real estate agents successful are also what can hold them back. They also dig into how...

MARKET UPDATE | Join Dylan De Bruin along with Chris Chiaramonte, Ethan Hokel, and Jason Mickelson as they unpack the current real estate market and changing client behavior. They debate the impact of interest rates, inventory levels, and the economy on the real estate sector. Plus, they’ll share their strategies for how agents can adapt and prepare for the 2026 market. Subscribe to the More Than...

THE BACKSTAGE | Once you're empowered to own the outcome, what's next? Dylan, Vic, Anna and Abbie discuss how to take empowerment and turn it into action to achieve results and level up beyond task-orientation. They dig into the 5 steps to turn empowerment into action, how our C21 staff are "owning the outcome" and the differences between empowerment and initiative.  Missed the first episode or wa...

LISTING MANAGEMENT | The market’s not what it used to be, and neither is listing management. In this final episode of the Listing Management series, Dylan sits down with Roger Wheeler, Megan Mitchum, and Jared Van Cleave to reflect on where the market is now, how it’s changed over the years, and what agents need to think about as we head into the fall. They discuss how pricing has become more nuan...

LISTING MANAGEMENT | Effective pricing isn’t about guessing the right number…it’s about staying flexible, reading the market, and being a reliable guide for your sellers.    In this episode, Dylan and Angela dig into 10 different principles to help agents price homes effectively. They unpack why pricing is more of an art than a science, how to build strong communication and connection with sellers...

LISTING MANAGEMENT | The 3 P's of Marketing (Product, Price, and Promotion) might sound like basic marketing but when it comes to getting a listing sold (and generating new leads in the process), how you approach the 3 P’s will shape not just the sale, but the opportunities that come after.    In this episode, Dylan and Angela break down the three core elements of listing marketing and talk throug...

Getting the home sold is one thing, but managing a seller’s emotions, expectations, and communication along the way? That’s where great agents stand out. In this episode, Dylan and Angela unpack how to stay connected with your sellers throughout the listing journey using a simple, repeatable communication plan. They’ll dive into the three modes of persuasion, share practical communication tips and...

LISTING MANAGEMENT | The goal with every client is to maintain a positive relationship and create advocates, which can feel impossible when the selling process becomes prolonged and stressful. Dylan and Angela discuss the importance of understanding and managing the psychology of sellers during the challenging process of listing and selling a home. They dig how to use empathy, theory of mind and e...

LISTING MANAGEMENT | How can agents shift from predictive to consultative pricing? In this episode, Dylan and Angela dig into the 3 steps to strategic pricing, how storytelling can shape stronger pricing conversations, and tips for consultatively guiding clients to a price.    Access the concept resource in the Forge here: c21forge.com/courses/listing-management/   Subscribe to the More Than More...

THE BACKSTAGE | What does it actually mean to own the outcome? Dylan, Vic, Anna and Abbie discuss how to shift from just executing checklists to being obsessed with results - no matter what your job is. They dig into the 7 essential steps of owning the outcome, how to lose the fear of putting yourself out there, and the impact that this empowerment can have on your mindset and engagement at work....

LISTING MANAGEMENT | In this episode, Dylan and Angela talk about what it takes to properly set expectations with sellers in today’s shifted market. They break down the importance of understanding expectation debt, anchoring expectations around timelines, showings, and pricing, and why your own mindset is just as important as your clients.   Access the concept resource and reflection questions in...

LISTING MANAGEMENT | The listing market is shifting, and with it comes the need to reset seller expectations, listing strategies, and listing management skill sets. In this episode, Dylan and Angela explore how today’s real estate environment is evolving as buyers become more analytical and days on market increase. They break down the habits that no longer serve us, the skills agents need to learn...

SUCCESS PRINCIPLES | In a world that constantly pulls our attention in a thousand directions, the most powerful move you can make is to focus on what’s yours to control. In this episode, we explore how great ideas shape your reality and why reclaiming your focus is the starting point for long-term success. We break down timeless Stoic principles, practical mindset shifts, and simple strategies to...