More Profitable Podcast | Business Podcast Strategy for Coaches and Consultants

In today's episode, we're diving deep into the world of podcast production and sharing a look inside our production process at Uncommonly More. These are the tools and processes we use to help our clients build a more profitable podcast .  Managing a podcast can be a lot to handle, from the initial planning stages to the production process and finally to the promotion and marketing effor...

One of the most common challenges faced by podcasters who also run their own businesses is how to efficiently and effectively manage all the tasks that come with producing a podcast while also running a business. And that’s why we’re featuring this question as one of our first listener question episodes. The solution might not be what you think it is. In fact, what I’m sharing today is often what...

Too often on this podcast, I am doing you a disservice. I tend to talk about strategy only in the silo of how it impacts your podcast because that’s what we do here. In doing that, I talk about the impact on your show and your time as a podcaster, but there are many more benefits for your business. In this episode of The More Profitable Podcast, we'll explore how having a strategic plan can g...

Marketing “gurus” love to give the same type of advice online. On social media sites like TikTok, one of the more prolific pieces of advice is looking up questions asked using a tool like AnswerThePublic. That can be great for brainstorming or refining content ideas or getting clarity on keywords. But there are two places where you can truly find a never-ending stream of quality content ideas.  In...

In my 12-year journey in the business world and a decade of podcasting, I expose the misleading claims made by so-called "experts" who insist that their way is the only way to achieve success. There is no one-size-fits-all solution, and podcasting can be an exceptional marketing tool for audience growth and business development, but like every tactic, it’s only as good as the strategy be...

Today, we have a special guest joining us, Andrea Liebross. Andrea is a coach, speaker, and the host of the Time to Level Up podcast. She’s also the author of She Thinks Big: The Entrepreneurial Woman's Guide to Moving Past the Messy Middle and Into the Extraordinary . Andrea is joining me to share the incredible journey of how she used her podcast to launch a book and the surprising events t...

When you think about podcast monetization, what comes to mind? Too often, people think about ads and sponsors. Perhaps you like to listen to a podcast where there’s always a commercial break or two or where someone on the show reads a sponsor ad out loud. But that’s not the only way to make money from your show. In this episode of The Most Profitable Podcast , you’ll learn how to stop looking for...

In today's episode, we're diving into the world of podcasting experiments and how business owners can try their hand at podcasting without burning out.  We at Uncommonly More look at launching a podcast a little differently than most. We know how overwhelming it can be, especially when we give the weight of hundreds of episodes and an open-ended commitment to every choice we make. That’s...

Let’s talk about when you get that sneaky feeling that your podcast isn't quite hitting the mark. Maybe you're struggling to connect with your audience or struggling to find your voice and message. Or maybe you're feeling overwhelmed with the production process.  Good news, that’s not just “what podcasting is.” It’s not a matter of getting through the hard, and “someday” it’ll be ea...

Up until now, this podcast housekeeping series has been very much about the listener. It’s been more about the people on the other end who you want to entice into your business. But what about the impact on how you feel about your podcast? That’s the focus for today’s show where we dive into the process for putting episodes together. In this episode of The More Profitable Podcast, you’ll learn abo...

When you open up Spotify or another preferred podcast app, what do you see? As a podcast host, you really want your show to stand out on these apps. But listeners have so many choices, even if they narrow things down with a search for a specific subject (unless it’s really, really niche). And the options can blend together. So how do you make sure your show doesn’t disappear in the crowd and get p...

Your podcast outro is highly-valuable real estate. Anybody who lasts long enough to hear it is on your “best listener” and “most interested leads” list. Therefore, you want to make sure it’s good! Much of what you need for a great podcast intro also applies to your show’s outro. So in this next housekeeping episode of The More Profitable Podcast , you’ll learn about how to craft the perfect podcas...

New listeners to your podcast usually get their first impression from the intro. Is yours as effective as it can be? This is the first part of actually getting into the foundational pieces of your podcast in this housekeeping series. If you happen to be a new listener of The More Profitable Podcast looking to launch your show, this is a good episode to start with. And if you’re an older listener w...

If you’ve ever needed a break from your podcast but still wanted to release the content you’re listeners expect, it’s time to consider repurposed content. Today’s episode is answering the three most common questions we hear from podcasters ready to re-release past episodes.  This also kicks off a series of me doing exactly what I’m telling you to do. This episode is a new addition to a series we’r...

This episode isn’t how I planned to end July, but it’s how I needed to end July. Earlier this month, we saw the most recent version of someone deciding that we’d worked hard enough for both of us and that it would be easier to lift something we created here at Uncommonly More instead of creating something on their own.  And it’s not just us, several clients have shared stories this month about the...

For service-based business owners using their podcasts to generate, educate, and convert right-fit clients, each podcast element needs to be built to do one of those jobs. To use your podcast to sell your services, you first need to sell your podcast, and that’s the real job of your episode title. Essentially, the title is built to GENERATE, not CONVERT. So, where does conversion start? That’s wha...

This might ruffle some feathers; okay, someone is going to hate this, but there’s a fairly simple reason why you can’t batch record your podcast. It’s not that it’s just not how your creativity works or an energy issue. It’s a planning problem. Today’s episode is inspired by a message sent to me by a Podcast Strategy Intensive client after working together, and then listing to episode 600 of this...

It is possible to enjoy your podcast, but you have to build a few systems into your process first. In fact, if more podcasters did this earlier in their show, there would be a lot fewer podcasts that seem just to fizzle out and disappear.   Yeah, I’m talking about all those podcasts currently collecting dust in the far corners of the internet because the host got burned out, overwhelmed, and decid...

If you love the idea but aren’t sure what to include in your private podcast, this is a conversation built just for you. Our episode today is inspired by a question from a listener submitted when I was asking for questions as a part of our 600th episode celebration. The question was, what should you include in a 10-episode private podcast you’re using as an opt-in? In this episode of The More Prof...

This was an unexpected question that came up after we launched The Podcast Newsroom in 2021: Could your private podcast replace your public podcast? While public podcasts are great for getting discovered, private podcasts offer a more targeted audience and deeper connection with your listeners. On the other hand, private podcasts allow you to see exactly what your listeners are listening to and ma...

We are kicking off a new series this month around private podcasting. We launched our own private podcast in August of 2021, The Podcast Newsroom, and since then, we've had A LOT of questions about private podcasting.  By the way, take this episode a step further RIGHT NOW by signing up for The Podcast Newsroom and checking out even more episodes about starting your own private podcast ahead...

Tough love time, the thing standing between you and the growth you want to see with your podcast might be YOU. We talked a couple of weeks ago about some of the mistakes business owners make when using their podcasts to generate leads . Today is the next step in that conversation.  The two pieces we’re going to look at today are not only bad for conversion but are bad for your podcast growth. If y...

If you’ve been podcasting for more than just a couple of episodes, I can guarantee you’ve felt the frustration of keeping up. The weight of showing up week after week is hard. Then you introduce one of those unexpected changes or a shift in your business, and it’s easy for that frustration and that weight to lead to total paralyzation. You’re absolutely stuck on how you move forward.  That’s where...

There are three mistakes our team sees over and over again when business owners are looking to generate right-fit clients from their podcasts. These come up again and again, and they’re fixable. So let’s fix them!  In the last few weeks, I’ve been in the car a lot. I live in Orange County, California but often head up to LA for events or to meet up with friends, and for some reason, it’s been happ...

The best thing you can do to start growing our podcast… make sure your current listeners are actually listening. Too often, I’m having conversations with service-based business owners who are focused ONLY on growing their listenership.  They want more downloads and more subscribers. But they’re not thinking about how they are serving their current listenership.  This can impact your show negativel...