More Profitable Podcast | Business Podcast Strategy for Coaches and Consultants

You’re likely familiar with the sales pitch for service based business owners about podcasting. That’s not what we’re covering here. Instead, I want to focus on three things no one is telling you, and because of that, we see podcasters just like you burning out early and often.  Yes, podcasting is powerful for a business and for a service provider, and it’s super valuable as a cornerstone of your...

If you've ever felt like something had to change with your podcast, but you just really weren't sure what it was, this is the conversation for you.  As I planned for episode 600 of this podcast, I reached out to clients, colleagues, and friends to find out what they would want to hear from me as we reach this landmark. The most common response was some version of, “WOW! How have you last...

What’s the right way to create podcast show notes when you’re a service based business owner using your show to generate, educate, and convert right-fit clients? Is there a right way or a wrong way?  We know that podcast show notes can help our listeners see what’s happening in an episode, and in this episode, we’re taking it a step further in talking about how show notes can help new listeners di...

Think you’re done making mistakes as a veteran podcaster? Think again. Once you get past a certain point with your podcast, you might feel like you have it made. Whether it takes 100 episodes or 1000, you reach the point where you think you might be done with the mistakes. But even as a veteran podcaster, you can still neglect some things that affect the success and growth of your show. As a long-...

You’ve probably seen and heard about it everywhere. There’s been a lot of chit chat about ChatGPT over the past few months. And it probably sounds like a dream, right? You pop in prompts, and it pops out answers, conversations, explanations, etc. as if they were written by a human being. You might think, “If it’s that good, then I can save so much time on podcast production!” But while ChatGPT is...

Are you keeping up with the times in your approach to guest podcast content creation? Very few podcast shows existed a decade ago, but things move with lightning speed online. And while podcasts have exponentially exploded in the last 10 or so years, some of the expert information about having podcast guests on your show from way back when still gets peddled around. For instance, you might think t...

Are you about to bail on your podcast before you even start it or really get it off the ground? Oftentimes, podcasters make mistakes that are absolutely detrimental to their show. These mistakes can cause you to bail before you even begin to see desired results. While mistakes can happen at any stage of your podcast journey, your show is at its most delicate stage during the first 50 episodes. By...

“Should I run my podcast weekly or seasonally?” That is one of the questions I most often get asked. And while there’s no right or wrong answer, generally speaking, there is a right answer for you. So how do you discover which format is right for you? Over the years, I’ve seen many podcasting clients wrestle over this decision and discovered the nuances involved in choosing a preferred schedule. I...

What would growing your podcast mean for your sales? For your business as a whole? You’d have a valuable asset that attracts more leads, more clients, and more sales. You’d have an avenue to help you achieve sustainable business success. But having support along the way increases your odds exponentially. Friend and longtime client Tara Newman grew her podcast by 40% last year and was really the st...

Should you really add video to your podcast marketing or to the podcast itself? Video marketing is the hot trend in podcasting circles these days. And you may feel like you’re missing out on something if you don’t do it or fear that your podcast won’t be as successful as it could be without it. After all, things in the online world can change so fast that what worked last year may not work this ye...

“Magic pill” marketing needs to die. Too many marketers online point to a tactic and tell podcasters that it’ll make their show better, more popular, more successful, etc. But looking for that miracle tactic to produce sales from your podcast is costing you in so many ways. It’s costing you time, money, confidence, progress, and mental capital. And if your show is shitty to begin with, then forget...

It's Wednesday, and much later than this usually lands in your feed, so where exactly is your new episode? Well, it's coming... next week. I decided after doing a final review of this month's audit on The Podcast Newsroom that you really needed to hear THAT episode this week, so we changed the plans. I want to be super transparent, and that's why I'm sharing this... it&apo...

Want better results from your podcast? Then it’s imperative you understand the point of every single episode you record for your show. Today, I talk about the three categories an episode can fall into and how they work to help your business generate leads and convert those into sales. 3:07 - The goal of a sales asset episode 4:33 - The purpose of a content episode and how it can serve various, lar...

What is a podcast strategy intensive? Why does it exist? And how can it help you with launching (or even rebranding) your podcast?  Have you been asking these questions and want to get the inside scoop on podcast strategy intensives? Then tune in as I walk you through why I started offering these sessions, what they are, and how the process works from beginning to end. 3:46 - The reason why I offe...

You know how you can get into a TV show and watch episode after episode after episode (after episode...)? People do the same with podcasts. In fact, there are gurus who highly recommend making your show the same way: so addictive that it becomes bingeable to anyone who comes across it. I don’t agree with them. As a matter of face, I don’t think it matters at all. But if being bingeworthy doesn’t m...

You hear all the time about the things you should do to succeed in your business. Some marketing technique is always supposedly the only way to get traction. In fact, people say that about podcasting in the corners of the Internet where I lurk. But if you’ve had a podcast for a while, you’ve had a moment where you questioned the worthiness of still doing it. And if you’ve yet to start a podcast, y...

Welcome to Resolutions Season! It’s the new year now, so I know you’ve probably spent some time thinking about business goals. But do you have the right goals? In this episode, I want to give you some clarity on this and point your focus in a direction that’ll better serve your podcast and your business for the new year. 2:41 - Getting clear on your growth or conversion goals 4:42 - Where to put y...

If you’re using your podcast to grow your business, ideally, your podcast fits into your larger service offerings. But are you clear on how they come together? Client and longtime listener Shannon Baker recently worked with me in a podcast strategy intensive to revamp her podcast. Then, she immediately put into action the plan we created together. In today’s episode, she joins me to talk about how...

It’s almost time to turn the page to a new year! Do you have a vision for your podcast in 2023? As you reflect back on your personal goals (and old New Year’s resolutions that did or didn’t pan out), now’s the time to review your podcast too. In this episode, I talk about doing a podcast audit and how looking back on what’s been can help you create a vision for where you want your show to be in 20...

Today’s news has been months (maybe years) in the making! If you noticed a different name and cover art in your podcast player, that’s not your imagination or a mistake. I’ve rebranded the show and in this episode, I talk about how to approach the process, what it looks like, and how it can set you up for even better sales success. 1:46 - How things have changed at Uncommonly More, from its beginn...

I often recommend that entrepreneurial podcasters do case study episodes. What better way to showcase your work to potential clients than through a client who’s already experienced it, right? (It’s also a great way to have featured guests on your show). I this episode, I talk about how to do case study episodes for your podcast. 3:10 - When you should ask your clients for a case study 4:39 - How t...

“Nobody’s going to listen to my podcast! It’ll just get lost in the sea of shows out there!” I’m guessing that thought has probably run through your head a time or two. But is it actually true ? Are you really competing against the millions of podcasts you see on, say, Spotify? In this episode, I do a little podcast myth-busting with metrics. 1:50 - The crazy truth about the vast majority of podca...

Marketing “gurus” love to give the same type of advice online. On social media sites like TikTok, one of the more prolific pieces of advice is looking up questions asked using a tool like AnswerThePublic. That can be great for brainstorming or refining content ideas or getting clarity on keywords. But there are two places where you can truly find a never-ending stream of quality content ideas. In...

You know how people can get anxious at the idea of building a sales page? I’m weird in that I LOVE creating audio sales pages for podcasts! In fact, I’ve been recommending clients record them for their podcast for almost two years now. In this episode, I want to give examples of audio sales pages I’ve created in hopes of normalizing this process so that you (if you’re skittish about it) can stop f...

You feel like your podcast clicks on all cylinders. It has a great intro and outro, fascinating topic discussions or great guests, crystal clear audio, and a smooth production process. But there’s a problem: it’s not really converting listeners into paying clients. Why? In this episode, I talk about the actual reason behind your show not converting into sales. 1:19 - How I know why your podcast do...