More Profitable Podcast | Business Podcast Strategy for Coaches and Consultants

Milestone episodes are where a lot of podcasters accidentally lose the plot. You hit 100, 200, or in my case, 700 episodes, and suddenly the episode becomes about proving how big the accomplishment is instead of delivering the kind of value your listener actually came for. That does not mean you should ignore the milestone or pretend it is not a big deal. It is a big deal. But the celebration stil...

Established service providers are very good at convincing themselves they need to learn more before they can move. Another framework, another course, another round of “let me understand this better first.” And sometimes, yes, that is exactly the right move. But there is a point where more information does not create more progress. It just creates more homework. If your podcast has been sitting in...

You recorded the episode, you sent an email, you maybe promoted it on Instagram a couple of times. Done. On to the next one. But that episode you just moved past? It's still a perfectly good sales asset sitting in your Google Drive doing nothing. For most podcasters, episodes aren't tied to a date or a news cycle. They're evergreen. And yet we treat them like they expire after relea...

If you're running your business, working with clients all week, and trying to keep a life running at the same time, the idea of adding "learn how to produce a podcast" to that list is a non-starter. There isn't margin for it. That's the spot Valerie McDonnell was in when she decided to launch the RISE to Intimacy Podcast. Valerie came to the Launch Accelerator because she...

You finish your launch and the messages start coming in. "This was so helpful." "I learned so much." "You really know your stuff." And then you check the sales numbers and almost no one bought. The content landed. The sales didn't. This happens because most coaches and consultants treat launch episodes like teaching opportunities. You stack the content with frame...

Let's talk about the timing of your podcast calls to action. When you make your asks and what kind of ask you're making at each point changes how well they actually convert. Most podcasters are making one call to action per episode, usually at the end, usually rushed, and wondering why their show isn't converting. Here's what that one-CTA approach misses. A pre-roll ad does a d...

Podcast pitching services look like a shortcut. Hire someone, get booked on shows, show up and record. But almost every person who asks me about these services is coming off a bad experience, and when I ask what the agency's process was, they can't answer the question. They never asked. Skipping that question is expensive. Not just in dollars, but in the relationships it can quietly dama...

Stop asking ChatGPT for content ideas. Stop Googling "podcast topics for coaches." Stop posting on Instagram asking what your audience wants to hear. Your audience doesn't know what they need you to tell them. That's your job, not theirs. The best content ideas aren't sitting in AI tools or search results. They're already in your business. In your sales call recording...

There's a toxic belief spreading around the internet that if your podcast isn't on YouTube as a video show, you can't find an audience. That audio-only podcasting is dying. But that's an opinion being presented as fact, and it's causing podcasters to make expensive decisions without understanding if video actually makes sense for their business. The reality is 53% of podca...

Life gets hard sometimes. Things pile up. And when you're looking at what to put down, your podcast feels like an obvious choice, especially if you're the one doing all the work. But most podcasters assume that stepping away means their show stops working for them entirely. I didn't release a podcast episode from September through January. Four full months of silence. And during tha...

A commitment to “record and release in the same week” is the thing keeping your podcast stuck. If your show isn’t built around quarterly planning, it’s not going to work as the sales asset you need it to be. Every production client I’ve worked with - whether they’ve been with us six months or six years - comes to the table for quarterly strategy. Because the truth is, your content has to serve the...

If you’re still sitting on a podcast idea because you’re waiting for the “right” time, let me stop you. What you’re actually doing is waiting for perfect. And perfect is just procrastination with better branding. While you’re busy “getting ready,” somebody else is already publishing and getting in front of your clients. I’ve put out 689 episodes of this show. Do I think they’re all good? Nope. Do...

If your downloads have dipped and you’re thinking, “The podcast is broken, what am I doing wrong?” —you’re not alone. It’s easy to spiral when numbers dip, but more downloads doesn’t equal more sales. Your show has a job inside your sales process. The real question isn’t “How do I get more listeners?” It’s “Is my show actually moving the right people closer to becoming clients?” Those are two diff...

Until now, this podcast housekeeping series has been very much about the listener. It’s been more about the people on the other end who you want to entice into your business. But what about the impact on how you feel about your podcast? That’s the focus for today’s show, where we dive into the process of putting episodes together. In this episode of The More Profitable Podcast , you’ll learn about...

When you open up Spotify or another preferred podcast app, what do you see? As a podcast host, you really want your show to stand out on these apps. But listeners have so many choices, even if they narrow things down with a search for a specific subject (unless it’s really, really niche). And the options can blend together. So how do you make sure your show doesn’t disappear in the crowd and get p...

Your podcast outro is highly-valuable real estate. Anybody who lasts long enough to hear it is on your “best listener” and “most interested leads” list. Therefore, you want to make sure it’s good! Much of what you need for a great podcast intro also applies to your show’s outro. So in this next housekeeping episode of The More Profitable Podcast , you’ll learn about how to craft the perfect podcas...

New listeners to your podcast usually get their first impression from the intro. Is yours as effective as it can be? This is the first part of actually getting into the foundational pieces of your podcast in this housekeeping series. If you happen to be a new listener of The More Profitable Podcast looking to launch your show, this is a good episode to start with. And if you’re an older listener w...

This is not the episode I had planned for today, but I had a question come up in a conversation with a client recently and it gave me a desire to do something a little behind the scenes. So that's what we're going to do today. I'm going to take you into the aftermath of my mid-year review. During their mid-year review, my client asked some really great questions about how I make dec...

If your podcast is leaving you feeling a little stuck as you're doing your mid-year audit, the answer is almost never to burn it down and start fresh. I get the instinct to grab the lighter. It's more exciting, frankly more fun, because we don't have to look real hard. We can blame the podcast instead of our approach to the podcast. But here's the thing about overhauls. They&ap...

It's easy to get stuck in gear and hosting choices and building new pages for your website when you're launching a podcast. But when we're using this as a tool to market our business, some things have got to be lined up from the jump so we actually see the results we want to see. I have conversations with potential podcasters all the time where we end up talking about how many downl...

It's time we tackle a topic that can be a bit daunting – getting ready to work with a new podcast production partner. Whether you've been DIYing your podcast or working with another team, there are some crucial things you need to have in place to make the transition smooth and successful. Here's the thing: we've onboarded clients this year who fell into two camps. Some were con...

Your podcast went quiet. Now you’re ready to come back. Whether the break was intentional or your show just faded out, the question isn’t how to restart, it’s how to avoid ending up back here again. In this episode of The More Profitable Podcast, we’re getting clear on what needs to happen before you hit record again. Because if you don’t look at what caused the break in the first place, you’re li...

You're doing more episodes. Adding special series. Creating private podcasts. More and more and more. But here's the thing…doing more of something that's not currently working isn't going to get you better results. It's not that your audience needs more content from you, they need different content from you. In this episode of The More Profitable Podcast , I'm breakin...

It’s June. Month six of twelve. Which means yes, it’s “mid-year check-in” season. And while everyone else is shouting about how behind you are, I want to do something different.  I want you to slow down. Get honest. Actually check in. Not because you’re supposed to, but because you need to know if your podcast is doing its job. In this episode of The More Profitable Podcast, we’re talking about wh...

The podcasters who close high-ticket offers in Q4? They’re not waiting until September to figure it out. They’re laying the groundwork now. It’s strategic. It’s quiet. And it starts earlier than most people expect. This isn’t about hustling for the sake of it. It’s about understanding how longer sales cycles work. Your podcast should be helping you stay visible, build trust, and prep leads before...