More Profitable Podcast | Business Podcast Strategy for Coaches and Consultants

Do I have a treat for you, I'm hanging out with the fabulous Nicole Otchy, who's sharing her experience shifting from personal stylist to becoming the go-to business consultant for personal stylists looking to up their business game. And guess what? She's even spilling the beans on her new podcast, The Six Figure Personal Stylist Podcast. We're getting down to the nitty-gritty...

Too many business coaches are setting small business owners up for podcast disappointment, and honestly… podfade . You see, they’re selling the common misconception that podcasting should be primary about audience growth. Spoiler alert: It's not just about racking up those listener numbers. I'm diving deep into what kind of results you can get from your podcast when you start shifting ou...

Small business owners using their podcast to generate, educate, and convert right fit clients often consider their show, self sponsored. This is precisely how I see our show. Uncommonly More sponsors this show, that allows me to be use the CTAs to promote things like The Podcasting for Profitability Roundtable or our Podcast Strategy Intensives. But does my business need to be the ONLY sponsor for...

Today we're diving into the art of the comeback. You know, that moment when you're ready to hit 'record' again after a little podcasting hiatus. But hold up – it's not just about pressing record; there's a method to the madness, and I'm here to spill the beans on how to relaunch your podcast with a bang, not a whimper. We've all been there, right? Life happe...

Last week we discussed the HOW of getting solo podcasts episodes done, this week we’re shifting gears and taking about the WHAT. I’m sharing three places that provide you with a well of content ideas for solo podcast episodes.  These are the sources that allow you to zero in on the core issues that clients and potential clients grapple with. This is the kind of content I make it my mission to addr...

You know those solo episodes that can feel like a one-person show in an empty theater? Yep, it’s not just you that feels that way. In fact, I recommend saving this for the next time you’re struggling to sit down and hit the mic to record your next solo podcast episode. There are three things you can do to make this process easier, no matter what the purpose of the episode is. These are the keys to...

Ready to grow? Let’s dive into three essential strategies for taking your podcast to the next level.  Before we jump right to growing though, let’s discuss the importance of intentional growth, honing in on the idea that it's not just about increasing your audience, but converting those listeners into leads. And we’re doing this with real life examples, as I share why now is the time for grow...

I'm going to let you in on a little secret – there are three kinds of podcasters out there. Whether you're doing it just for kicks, making your podcast the star of the show, or using it as your driving force of your sales engine. Get ready to align those podcasting actions with your goals and start building your more profitable podcast. Now, don't tell everyone, but I'm going t...

In this episode, we’re diving into a topic that's super close to my heart – what to do when life throws a curveball and recording a fresh episode just isn't in the cards. We've all been there, right? Sometimes, despite our best plans, we can't get to the mic. But don't worry, I've got a few strategies to keep your feed flowing and your listeners engaged. Here's t...

There are three mistakes our team sees over and over again when business owners are looking to generate right-fit clients from their podcast. These come up again and again, and they’re fixable. So let’s fix them!  In the last few weeks, I’ve been in the car a lot. I live in Orange County, California but often head up to LA for events or to meet up with friends, and for some reason, it’s been happe...

Quick heads up: I’m planning to challenge you to rethink the role of your podcast in your business. Instead of viewing podcasts merely as content, I want you to treat your show as an active member of your sales team.  This shift in perspective is crucial for maximizing the effectiveness of podcasts in generating and converting leads. Don’t worry—I’m not just throwing this idea at you and running a...

Do you have enough space to approach your podcast strategically? Or are you just focused on getting content out? While podcasting isn’t your business model, it is still a part of your business. But you can be more efficient in how you approach it so that it’ll be an asset that better serves your goals and helps make your business a profitable one. That’s where something like the Profitable Podcast...

This might ruffle some feathers; okay, someone is going to hate this, but there’s a fairly simple reason why you can’t batch record your podcast. It’s not that it’s just not how your creativity works or an energy issue. It’s a planning problem. Today’s episode is inspired by a message sent to me by a Podcast Strategy Intensive client after working together. After listening to episode 600 of this s...

Every business has nuanced needs. And sometimes, the advice you hear comes with caveats or might be the opposite of what’s best for your business. For instance, I’ve warned against the idea of a podcast guest format as the main structure for your show. Too often, it can distract people from your business (or just fails to bring right-fit clients in). However, a recent Podcasting for Profitability...

See if either of these scenarios seems familiar: You open your DMs, and someone asks you a question you’ve heard a thousand times. Or you experience sales call after sales call after sales call (after sales call) with yet another poor-fit client. Why do you constantly find yourself in these kinds of time-wasting situations? You need to not only have the pieces in place to use on the fly and maximi...

Facebook Ads have been the lead-generating go-to for many business owners for a while now. And despite how much things have changed since its inception, too many podcasters still just jump right into the platform expecting a giant result without considering whether their approach is even in congruence with their goals. See, for many podcasters, the audience is the product, and the customer or clie...

Have you always had the same podcast format and have never thought about changing it? Or has the thought of switching things come up recently, but you’re worried about possible consequences? If you’re like most podcasters, you’ve probably had the same overall format since day one. But should you make a change? If so, how? And do you need to announce it to your listeners beforehand? Good news! It i...

Everybody has an opinion about what kind of marketing is the best. And so many think they know the magic button solution for all businesses. If you’ve been around long enough, you’ve probably heard discussions about the virtues of avenues like blogging over video and vice versa. People even argue over platforms to use (or the types of content within the same platform, like whether Reels, Stories,...

How can the Profitable Podcaster Mastermind help you if you already have a good process in place for your show? Elizabeth Sherman has been podcasting for about three years. She’s a pretty organized, process-driven person who works ahead of schedule and with someone she trusts. Still, she felt the need for more support and a strategic approach to her show, particularly with a rebranding on the hori...

Re-releasing episodes of your show at strategic times of the year is one of the best, most efficient things you can do for yourself and your listeners. But sometimes podcasters hesitate repurposing their show in this way. Take my special guest today, Molly Watts, for instance. She joined a round of the Profitable Podcaster Mastermind with a production process that left less space and efficiency fo...

Today's episode is your guide to creating guest conversations that not only educate but also convert listeners into clients. In this episode, we dissect the essential trio: mastering the tech game, prepping your guests for the spotlight, and structuring interviews to ensure they still highlight your expertise AND include the calls to action necessary to keep your show a marketing and sales as...

Today, let's uncover the two critical mistakes that might be holding you back from establishing yourself as the go-to authority in your industry. If you're a service-based business owner like me, you know that turning your podcast into a trust-building, authority-boosting tool is not just a goal; it's the key to driving conversions. We’ll start by covering effective guest strategies...

I spend a lot of time discussing the impact of doing the strategic work for your podcast—a LOT. Today, though, I am so excited to share my conversation with Julia Gruber, host of Darmglück. Together, we dive deep into Julia's experience, where her podcast focusing on intestinal health has not only reached 227 episodes but has also surpassed the half-million download mark! Julia shares her wis...

Today, we sit down for a heart-to-heart to unpack a major issue for business owners stepping into the podcasting world - the art of the call to action.   It's not just for acquiring new listeners or friends. Nurturing warm leads and keeping your existing fans engaged is just as, if not more, important.  Let's end those throwaway calls to action we're all too familiar with and make o...

It’s inevitable for every podcaster. When you first start your show, you’re excited! You’re sitting down to record and produce each episode with great anticipation for downloads, listener feedback, and sales. And this goes on for weeks or months. But eventually, you hit a wall. Whether you’re just getting started or you’ve been podcasting for one year, five years, or nine years, there will come a...