More Profitable Podcast | Business Podcast Strategy for Coaches and Consultants

You’ve been working hard building your podcast audience, and now it’s time to leverage that community—maybe you’ve got a new program, a live event, or even a book release in the works. Whatever exciting thing you’re launching, you want to make sure your listeners know about it. But here’s the thing: You don’t want to be constantly re-editing your episodes or scrambling to insert promos at the last...

Are you unknowingly sabotaging your podcast’s credibility? If your podcast is a key part of your business strategy—helping you generate leads and establish authority—these three common mistakes might be working against you. The good news? Fixing them doesn’t require any big investments or overhauls. In this episode of The More Profitable Podcast , we’re breaking down the three critical mistakes po...

When I launched the Podcast Strategy Intensive , I honestly wasn’t sure if anyone would go for strategy without production support. Would it be valuable enough on its own? Turns out, it was a game changer.  Over the past two years, I’ve seen how these Intensives transform podcasts into true business assets. But there was still something missing—a way to support podcasters at different stages of th...

Two years after it first aired, I’m bringing back one of my favorite episodes that shows how to keep content relevant and impactful long-term. Why? Because this episode has helped countless listeners unlock endless content ideas. It’s also a great example of how a well-built episode can keep working for you—without constantly reinventing the wheel. In this re-release, I’ve kept the original calls...

You’re a new podcaster wanting to put yourself in the best position to succeed right away. Or you’re an established host who is looking to stay relevant or gain more success. And you’re seeing this phenomenon that has you asking yourself, “Should I be doing that?” That phenomenon is video. It feels like everything online these days has video attached to it somehow. Sure, some of the most popular w...

As a business owner, it can be difficult to know when to make a move. There’s always that question of timing. So when it comes to your podcast, how do you know it’s the right time to hire someone to produce it for you instead of continuing to do it all on your own? In this episode of The More Profitable Podcast, you’ll explore the dilemma of when to outsource podcast production. I’ll reveal some s...

Busy season will be here before you know it. Now that it’s the fourth quarter, you’re not going to have as much time to sit down and record new podcast content. You have to keep your show going and your business running, though. So how can you make sure your audience and future clients still have a reason to engage with you and your podcast over the next three months? Content repurposing to the re...

You know that old saying, “Make money while you sleep”? With a well-structured podcast, you can start to do exactly that. Your podcast should work as an extension of your sales team, converting listeners into clients even when you’re not actively engaging. But are your podcast episodes—specifically the calls to action (CTAs)—actually driving listeners to take action? Let’s not run on feeling alone...

In today's episode, we're diving deep into the world of podcast production and sharing a look inside our production process at Uncommonly More. These are the tools and processes we use to help our clients build a more profitable podcast .  Managing a podcast can be a lot to handle, from the initial planning stages to the production process and finally to the promotion and marketing effor...

Is your podcast just another item on your to-do list, or is it a powerful sales asset?  If you're stuck creating content for content’s sake, you're missing out on the full potential of your podcast. Your show can’t just be about being seen. Instead, you need to see your podcast as an asset that educates listeners and moves them toward making a purchasing decision. In this episode of The...

Do you fear that you’ve been giving away too much free content on your podcast, and it’s affecting your sales? This is one of the most common concerns when it comes to any type of content creation, and I’ve been there myself. So to shift your show into being a sales asset and not just a content machine, how should you approach what you share with potential clients on your podcast? In this episode...

As a business owner, your podcast shouldn’t just be a vehicle to get content out there. With the right approach, it can be an asset that better serves your goals and helps make your business profitable. That’s where something like the Profitable Podcaster Mastermind comes in. If you’ve listened to this show for a while, you’ve heard from a few mastermind members about their experience. But let’s g...

Up until now, this podcast housekeeping series has been very much about the listener. It’s been more about the people on the other end who you want to entice into your business. But what about the impact on how you feel about your podcast? That’s the focus for today’s show where we dive into the process for putting episodes together. In this episode of The More Profitable Podcast , you’ll learn ab...

When you open up Spotify or another preferred podcast app, what do you see? As a podcast host, you really want your show to stand out on these apps. But listeners have so many choices, even if they narrow things down with a search for a specific subject (unless it’s really, really niche). And the options can blend together. So how do you make sure your show doesn’t disappear in the crowd and get p...

Your podcast outro is highly-valuable real estate. Anybody who lasts long enough to hear it is on your “best listener” and “most interested leads” list. Therefore, you want to make sure it’s good! Much of what you need for a great podcast intro also applies to your show’s outro. So in this next housekeeping episode of The More Profitable Podcast , you’ll learn about how to craft the perfect podcas...

New listeners to your podcast usually get their first impression from the intro. Is yours as effective as it can be? This is the first part of actually getting into the foundational pieces of your podcast in this housekeeping series. If you happen to be a new listener of The More Profitable Podcast looking to launch your show, this is a good episode to start with. And if you’re an older listener w...

If you've been podcasting for more than an episode, you've likely thought, “How can I make this better?” We're all striving to make our shows more effective, impactful, and engaging. However, meaningful improvement often boils down to focusing on three key areas. Today, we're diving into these three crucial categories: gear, process, and production. I'll share actionable c...

For every poor-fit, under-researched pitch you have for podcast guests in your inbox, you likely also have one or two pitches from podcast growth experts promising thousands of downloads for just a few bucks. But is there an ethical version of this? Can someone genuinely help grow your podcast in a legit and ethical way? That’s the question we’re answering today. This was a question submitted for...

It’s time to build your own endless bucket of content ideas. Say goodbye to buying digital products or signing up for endless email lists for content inspiration, or worse scrolling TikTok hoping inspiration shows up on your FYP.  Instead, dive into strategies that actually work. Learn to create meaningful content that drives your business forward by doing its job of generating, educating, and con...

Like any of us, I see plenty of ads on social media, and lately, there’s been a troubling theme around ways you can make sales without selling. This is insanely dangerous, and not at all new. The reason I want us to discuss this is that the theme I’m seeing lately is how you can use your podcast (public or private) as away to make sales without selling in your business. And spoiler alert… that’s a...

If you’re using your podcast to generate, educate, and convert right-fit clients, then you need to show up for it in a big way. That’s why we're diving into what it takes to make your podcast a true sales asset in your business.  Spoiler alert: it doesn’t happen accidentally! In this episode of The more Profitable Podcast, I'm getting a little soapboxy (consider yourself warned!) about t...

It’s time we tackle a topic that can be a bit daunting – getting ready to work with a new podcast production partner. Whether you've been DIYing your podcast or working with another team, there are some crucial things you need to have in place to make the transition smooth and successful. We know it can feel overwhelming to make a change to your production process, but we’ve not met a client...

We all know we approach podcasting a little differently here at Uncommonly More, and today I’m sharing a prime example of that. We're diving headfirst into what I like to call the "20 Shitty Episode Experiment." Yep, you heard that right! We're all about embracing those perfectly imperfect first episodes and turning them into golden learning opportunities. We'll chat about...

It's crucial to align your podcast tactics with your overall strategy to attract, nurture, and eventually convert the right clients. The first step to that… understanding the nuances of these tactics so that you can choose the right tools for your strategy.  Too often, the tactics we discuss today are sold as strategies, and they’re simply not. That’s why in this episode of The More Profitabl...

Looking to start converting more clients from your podcast? Stick around I'm diving into the secret sauce of podcasting – yep, I'm talking about those three must-have content categories that'll turn listeners into clients.  We're going to play around with self-assessment episodes, audio sales pages, and the ever-so-sizzling social proof episodes. The best part, we’ve got exampl...