More Profitable Podcast | Business Podcast Strategy for Coaches and Consultants

Ideal clients... 2 of the most over used words in the online marketing world, and there is a reason for that! Knowing WHO you want to connect with is the foundation every marketing decision you make, and that doesn't get any different when you talk about social media. The bulk of the most common questions I ask are really dependent on your WHO. If you don't know who is is you want to con...

l out your programs, build your client list, even fill up your email list, you need to get in front of your people.  That is no easy task though with thousands of hours of content hitting the internet every millisecond it seems down right impossible. Not for you though, not when you know the three things you need to do to get visible. Not when you step into an actionable plan to execute. Resources...

With so many tools around it's hard to know what to choose to really make sure your business is using social media to it's full potential. Today we talk about another one of those tools. I'd like you to meet Edgar... he's fantastic and powerful.  Resources Join the VIP Community Learn more about Social Pro Meet Edgar Connect with Me Get YOUR question on a future episode Email m...

Social media can be a time suck, when you don't have a plan. Unfortunately a well crafted strategy won't mean you're not going to spend any time at all, but what it does mean is the time you spend will have actual value. Today we're breaking down how much time you really need to spend with your social. We're even breaking it down into the two pieces of your social media st...

I have loved Twitter chats for years, they've been a HUGE part of the relationships I've built online. Today I'm helping you start taking advantage of these by breaking down tools, calendars, and best practices when it comes to Twitter chats. In addition to that I'm sharing a very special bit of news about a Twitter chat of our very own #HittheMic, are you ready? We kick off wi...

In the next 3 months just about everyone will release a program, it's just that time of year. With that comes a lot of super valuable content, but also a lot of options.  In this episode I want to talk about the filter I run advice through, I also run any potential investments when it comes to new programs.   Resources Join the VIP Community Get your Backstage Pass Connect with Me Get YOUR qu...

Another day, another tool. In this episode I'm breaking down Buffer. One of the more popular social media options, and likely a resource you've heard of, I'm sharing a bit more about what's possible with Buffer and also some ways you can use it to make your social media more effective.   Resources Join the VIP Community Join us Backstage Learn more about Social Pro Buffer Buffe...

Social media is your key to visibility and getting visible is a big part of a successful launch. In this episode I'm breaking down how we talk about using social media both pre-launch (the 30 days before your cart opens) and during your actual launch (cart is open).  Resources Join the VIP Community Get your Backstage Pass Connect with Me Get YOUR question on a future episode Email me at  hel...

Social media is a tool, like anything else you're using to grow your business. That's why it drives me crazy when people say it doesn't work. Real talk, you're probably using it wrong.  Instead of posting and hoping it all works out you need to build a plan, a strategy, a real path to success. Today I break down what you need to know to do exactly that.   Resources Join the VIP...

There is a new kid in town when it comes to live video streaming, it's Facebook Live. Facebook Live has been around to verified pages for a while not but recently it started rolling out to all iPhone users. You can learn more about how to actually start a broadcast here , today let's talk about why.   Resources Join the VIP Community Get your Backstage Pass Connect with Me Get YOUR quest...

If you've ever looked for a resource to manage your social media I'm sure you've come across Hootsuite, maybe even tried it. I get a lot of questions about what Hootsuite offers and if folks should use it, and honestly it's a great place to start with your social media so today we're talking about 3 things you MUST know about Hootsuite. We're touching on what you get...

We talk a lot about how important building your list is, and we hear about the  big mistakes like adding people to a list without permission etc. What we rarely talk about though is things like consistency, personality, and sales in email. These three pieces are critical to see results from your emails. And wanting results is ok, thinking about the ROI of email is ok. Yes value is critical and we...

The idea of scheduling your social media tends to bring up either excitement or a total lack of credibility. The thing is it can be amazing, if excited well.  Today we're talking about the 2 kinds of social media scheduling I focus on (one has EVERYTHING to do with getting engaged). We start though with WHY scheduling is such an important piece of your social media strategy.      Resources Jo...

As entrepreneurs we have a lot of information coming at us everyday, and unfortunately so much of it is super valuable. The reality is we want and need to consume this stuff, we have programs, books, memberships (hi Backstage Pass ), podcasts, blog posts, and likely more. The tough part comes in when we don't have a lot of time to consume all of it (or any of it).  When you're ready to d...

Businesses evolve, they just do. It may be because we learn what we love, we learn more about what we do, or just because we decide it's time to make something new. It doesn't matter about the why though, it matters that you deal with it in a way that feels good for you and for your clients. As our brands evolve and our offerings change we also have to revisit that all important ideal cl...

As organic reach has crashed this year more and more people are starting Facebook groups. Some folks have launched them and just not seen a return, others have had epic success, and even more are still sitting on the fence not sure how to even start. It's possible to build that engaged community right from the start by really looking at what you need from the start, and honestly treating your...

I LOVE Instagram, it's a fabulous visual way to get in front of your community, and their ads are powerful right out of the gate thanks to some Facebook support.  In this episode we're covering the 3 things to know BEFORE jumping in to create Instagram ads, and I'm sharing my early experiences with Instagram ads.   Resources Join the VIP Community Join us Backstage Sit down with me...

I love email marketing, I love that people are invested in the community at a level that allows me to connect right in their inbox. It's something I don't take for granted, and I work hard to build a list that genuinely wants to invest their time in making their online marketing efforts better. Facebook has been critical for that! Today I'm once again pulling back the curtain and sh...

This month we celebrate 4 months of Hit the Mic Backstage and it's been incredible. Without a doubt one of the best things I've ever done, and I'm so happy to continue to welcome members. I've learned a few things though, a few things I didn't expect.  In the spirit of transparency, and because I know several of you are looking to start membership sites, I'm sharing t...

It's a popular time to run a sale, promo, or special, and with that comes some special advice. So as much as any of this content is relevant for a launch or sale anytime, today we're talking specifics for this time of year. A few Facebook techniques to help you maximize your money, and of course why your content (and value) is still a critical part of getting the sale. If you're hav...

Facebook groups are powerful, that's why we have an entire training about them in Hit the Mic Backstage, plus another training in the Rock Star Guide to Facebook (also Backstage). Today though we're talking OTHER PEOPLE'S Facebook Groups and using them to network. We see a lot of ranty posts about what not to do, that's not what this is. These are three key steps that I want yo...

This one is not about taking time off, or even unplugging. What it is about is being careful of sharing your beliefs and opinions on your social media channels.  The importance of remembering that EVERYTHING you say on social media reflects on your brand. Be sure to head over to the VIP community and share your thoughts. Resources Join the VIP Community Get your Backstage Pass Connect with Me Get...

Pinterest is a huge  traffic driver for a lot of businesses, it can also be a powerful way to position your products. How can you get in front of new and targeted folks? That's where Promoted Pins come into play. In this episode we're getting clear on the three things you need to know before jumping in on Promoted Pins.   Resources Join the VIP Community Join us Backstage  - Full Pintere...

Sometimes we get so caught up in the DOING we forget that we need to take step back and really remember why we started.  Be sure to head over to the VIP community and share your thoughts. Resources Join the VIP Community Get your Backstage Pass How to Create Your First 5 Figure Webinar Even if You Don't Have a List with Amy Porterfield Connect with Me Get YOUR question on a future episode Ema...

There comes a time in EVERY business where a choice has to be made, keep going it alone or bring in help. If you decide to bring in help (which honestly you should) there are 3 CRITICAL things you need to know before even putting it out there that you're looking. Today we break it down, but these aren't the ONLY things to know, be sure to join us in the VIP community and share your MUST...