More Perfect Marketing

Wayne Mullins is on a similar mission to mine... to help businesses think and act more strategically in their marketing. To that end, he's devised three critical questions each and every business should be asking about its marketing. These questions are at the core of our discussion on this episode. Wayne is a husband, father of 4, founder, CEO, entrepreneur, and author. He’s a generous soul, a ri...

So many businesses overcomplicate marketing. In fact, many jump past the basics, and shoot themselves in the foot as a result. That's why it's so important to get back to the fundamentals of marketing. Leon is a visionary Marketing Coach obsessed with simplifying the often complex world of marketing into its essential components, how to persuade a person to buy from us with integrity and emotion t...

We're at again, talking about email marketing (one of my favorite topics). In this episode, we welcome Heather Cherry, a Copywriter at Heather Cherry Consulting Co, a freelance agency offering marketing copywriting and content creation. Heather has been writing professionally for over 13 years. She has been published in SELF, Forbes, Pittsburgh Parent, Nanny Magazine, and Scribd. She published a m...

What's a Challenger Brand? As President of BottomLine, Lisa Genovese supports Challenger Brands to evolve their business, creating more impact on the world around them. For Lisa, advancing a business requires more than a surface-level strategy. This is why Lisa and her team hyper-focus on their unique Impact Assessment process to uncover key insights, and help clients see what others may not. Bott...

Justin Nassiri is the founder of Captivate.ai, which turns a podcast into a month of data-driven, snackable content for social media. He served in the US Navy on submarines, is a Stanford MBA, and lives in Denver, Colorado. Learn more about Captivate here

Alison Ver Halen is a content marketer and SEO strategist who founded her company, AV Writing Services, LLC, to help more people expand their online presence and position themselves as thought leaders. You can connect with Alison at https://www.linkedin.com/in/alison-ver-halen/

John Timmerman is the founder & CEO of Good Monster, a strategic marketing agency that helps growth-focused businesses through profitable marketing and advertising strategies. In addition to being the leader of a global team of revenue drivers and brand builders, John is also the Co-founder of NoBulCON, a business conference and workshop series with speakers like Gary Vee, David Meltzer, Shay...

Pankil Shah is an entrepreneur, founder, and content marketing expert with over 10 years of experience leading product and growth for tech companies. He is the CEO of Outranking.io, an AI platform for writers, editors, and SEO professionals to create create web content. Try Outranking for Free Here

Brian Casey is the lead content marketing coach at IMPACT, an inbound marketing agency that teaches companies how to become the most trusted voice in their space. IMPACT Find Brian on LinkedIn

It's crazy how much businesses rely on technology these days... and yet, when something goes wrong (like we lose access to the internet or someone hacks our database), we don't know what to do or how to fix it. That's where the expertise of our guest comes in... Josiah Philipsen is the owner of NextTech Consultants. They use technology to free up time in your business allowing you to focus on what...

Search engine optimization is a complex topic. For instance, there are lots of different techniques, strategies and tips that you can make use of. Some work better than others. Others are great but will only work in specific situations or for certain website types. So there really is no wonder why this topic tends to confuse a lot of people. In this episode, we welcome SEO expert Joe Balestrino, w...

The word "branding" typically conjures up thoughts of logos, color schemes, and other design elements to represent your business. But personal branding is different. Personal branding is about how you show up as an individual both online and off. In this episode, we welcome Heather H. Bennett, a marketing strategist and personal brand coach with over 20 years of experience. Drawing from a backgrou...

Have you ever looked at an article in a magazine or newspaper about a competitor and thought to yourself, 'I wish that could be me'? Or maybe you've sat back and watched as a business has hit the media running with some national exposure, and thought 'how do I get to where they are?' Well in this episode, we'll be chatting with Jill Lublin, an international speaker on the topics of Radical Influen...

You know those videos that you see and they surprise and delight and just make you laugh? Those are the videos we're talking about on this episode. As it turns out, there's a magical formula to creating these videos. There are certain elements that have to be there for them to go viral. Our guest, Joseph Wilkins, founded ProCreative Studios in 2000, where his team produced infomercials, TV spots a...

If you've ever seen a wall full of refrigerator magnets, you've seen a promotion in action. Businesses use promotional products like magnets, paper weights, and more to market their brand and build lasting relationships with the people they impact. But promotional products don't have to be merely functional. They can be used to share messages that help your business stand out, develop awareness ab...

For a small business, website design is one of the most important aspects of their marketing. But the DIY options are limited hard to use for someone who isn't technical. And hiring a designer can be very expensive. This article will explore some of the challenges that come with designing your own site and what to do if you want to take on this endeavor. On this episode, we'll also discuss an affo...

If you’re a small business owner, chances are that search engine optimization is something you’ve heard of. But if you don’t have a marketing background, it can be confusing and overwhelming to know how to use SEO tactics for your own business. There are many different types of SEO strategies out there and not all of them will work for every business (nor should they even be considered to begin wi...

Remember how your mother taught you to "always write a thank you note" when someone give you a present or invites you over for dinner? Emily Post style etiquette may no longer be common, that's no excuse to take a pass on sending notes. We're not talking text message or emails. What we're talking about here is actual cards in the mail. Why cards? Because they're less and less common which makes yo...

As a business owner, it's your job to be creative and innovative, and run your business on your term. You should not have to change the way you operate or what you do just because of how the market expects you to behave. It is crucial that entrepreneurs stay true to their vision in order for them to succeed in today's competitive marketplace. In this episode, we welcome Viv Guy. Viv is a born entr...

You know that saying, "it's not what you know, it's who you know?" Being well connected isn't just about getting jobs. It can also be helpful in making friends, finding business partners, or simply finding a solution to a problem at hand. And by being connected to the right people, you too can get introductions and referrals that will help improve your life. In this episode we'll talk about how ea...

Getting to the root cause of a problem can not only help you solve it but many other obstacles as well. In fact, creating a change in your life doesn't have to take a long time nor does it have to be difficult. Erin Pheil and her team provide ultra-rapid, guaranteed, root problem removal for your mind. Leaders and entrepreneurs hire them to help them get out of their own way by rapidly and permane...

In today's competitive market, the average lead turns into a sale within five to six months. That means that if you're not following-up with your prospects and staying in front of them until they're ready to buy, you are leaving money on the table. The best way to get ahead is by turning every prospect into a customer for life. Lead follow-ups are just one aspect of this strategy and there is no t...

For anyone, self image is important. But when you're a professional, how you see and feel about yourself can be reflected in the work you do and how your clients perceive you. Fortunately, our guest in this episode helps professionals, entrepreneurs, and business owners with their self image. Joanna Makris comes from and lives in Greece. She is known as “The Inspired 360ᵒ Success - speaker, traine...

First there was the book, now there's the online course. That is to say, if you want to be seen as an authority in your industry, an online course helps a lot! But there are a number of ways to publish a course online. One of the easiest is to use a marketplace like Udemy. That's good because the marketplace has a built-in audience. But there are other things to keep in mind. For instance, if you'...

With the world becoming more connected and interconnected every day, it is important for businesses to have access to the right translation services when expanding their business into new countries. There are a lot of great websites like Babylon and Google Translate that can help people with realtime translations in over 90 languages. But those tools won't know the local culture well enough to tel...