More Perfect Marketing

Even if you don't have a lot of time to learn about marketing, advertising, and sales to grow your revenue, you're going to want to tune in to this episode. That's because this podcast will show you how you can sell your knowledge with absolutely no marketing or sales skills and make money from it. You don't have to be an expert on anything - as long as you have knowledge in a field that is valuab...

Many businesses suffer from having too many prospects and not enough customers. Building an email list or getting lots of followers on social media is one thing but converting those subscribers and followers into customers tends to be elusive for many of us. In this episode of more perfect marketing we speak to a conversion expert about how to move more folks from the prospect column to the buyer...

When most professionals hear the word "sales," they instantly feel a sense of dread. You can just picture the person's face when they think about selling, and it is grimacing in disgust. But sales doesn't have to be like that! Sales can actually be an enjoyable experience if you're trying to sell something ethically. In this episode, we discuss the idea of permission-based selling with our guest,...

Nathan Segal has worked as a writer and marketer for 23 years. He has been published over 1,000 times in magazines all over the world and has written 11 book, mostly about computer graphics and photography. He worked as an Associate Editor at WebReference for 5 years and took care of all of the content on their site. His current work is How to Position Yourself as an Expert in Any Industry, where...

Virtual events have fast become a simpler (and less expensive) alternative to hosting live in-person events. Whether it's a conference, a summit, a 3-day event, a webinar, a list-building giveaway, or any other kind of virtual event, we all now have the ability to reach a wider audience online without the hassle or expense of travel. Virtual events give presenters and participants the ability to b...

The word "marketing" means different things to different businesses. Often it's an afterthought. Or a mystery. But when a business becomes enlightened about the ideal ways to market to their ideal client... that's when the magic happens. And the man to show them those ideal ways is none other than Brian Basilico, the award-winning author of the best selling book “It’s Not About You, It’s About Bac...

Email marketing can be highly effective at growing your bottom line... through both higher sales as well as longer retention of existing clientele. The challenge for many businesses is know what to write and how often. Thankfully, Rob Fortier has some answers. Rob is a content marketing coach. His goal is to help coaches, consultants and solopreneurs better understand how to develop and nurture th...

There's this crazy notion that in business it's possible to serve anyone and everyone, and do so sustainably. So many businesses try to be all things to all people. And yet, when it comes to marketing, most businesses try to capture the attention of everyone... usually because they're afraid they will miss out on potential customers if they don't offer everything their competitors do. However, thi...

There are a great many ways to grow your business. Former pro-footballer (that's soccer for us crass Americans) Phil Pelucha has discovered a highly unusual (and highly effective) way to do so. Phil is a coach, consultant, and & the host of Billionaires in Boxers where he empowers current and future industry leaders. Through a unique mixture of Podcasting, Broadcast media and live events, Phil...

Credibility is the most important driver of customer loyalty. Customers are more likely to buy from a company if they perceive it as being credible. And yet, credibility is often overlooked as a key operating factor in business. That may change for you, after you listen to this episode of More Perfect Marketing. Our guest, Mitchell Levy, has interviewed over 500 thought leaders from across the wor...

Podcasting can bring a lot of benefits to your business. It's easier than ever before to start and maintain a podcast, and it only takes about an hour per week that you invest in the project. You'll also get great SEO benefits from podcast hosting sites like Libsyn or Podcast.co , which will help you rank higher on Google searches for relevant keywords.  Podcasts are also easy to monetize with spo...

When it comes to marketing, most business think about how to best showcase their product or service without worrying about the customer or what they want. However, by understanding and educating your customers on what they are looking for, you're likely to make a better connection with your ideal customers more easily. This is the general premise behind value based marketing, which focuses on the...

Lydia Sugarman works with companies from 1-100 people to work better...together. That means seamless marketing and sales technology to manage your customer lifecycle from first touch. Find Lydia at Venntive.com

Creating a new business (or an "encore career") online can be confusing. It's easy to get overwhelmed, and not know where to start. Or worse, start in the wrong place, and fail fast. David and Dana Hagstrom are hired by second career, Christian coaches and affiliate marketers to help them build a profitable business online. To do this, David and Dana have designed and perfected Your Pathway to Pro...

The power of the human voice is a powerful tool in advertising. The emotional and meaning-carrying qualities allow for an increased level of engagement with the listener or viewer. In fact, research has found that people remember up to 60% more when they hear information as opposed to reading it. Voice-based advertising can be used on radio, television, YouTube, and other social media platforms. O...

Disney is one of the most well known companies in the world, and it's no wonder why. With movies, theme parks, TV shows, and more all over the globe Disney has made an impact on people everywhere. In this episode, Vance Morris joins us to talk about some of what make Disney worth studying and how other businesses can model after their knowledge, systems, and success! Vance Morris is a Walt Disney...

Creating and launching a new product can be an adventure. And while it's become easier and easier to launch digital products into the market, we shouldn't forget about physical products. In this episode, we speak with Ron Richard, a seasoned expert specializing in the medical device, medical diagnostic, and life science market segments. With over 35 years of experience in the Medical Industry, hav...

Ah, data analytics... could there be a more exciting topic when it comes to marketing your business? Probably. But without knowing and tracking the right metrics, you could be making all kinds of bad, wrong, or ill-informed decisions. In this episode, I'm delighted to welcome the amazing Belle Niba, Executive Director at African Ubora, a digital media and marketing company that supports small busi...

Stories are the fundamental building blocks of human culture. We, as humans, love to tell stories. Stories are the most powerful way to connect with people and share ideas. We all have stories in our lives and they all shape who we are. Stories are a powerful way to communicate with people, sometimes more so than facts and figures. Stories are the most natural way for humans to communicate. It's h...

In this episode, we welcome Tracy Lamourie, a high profile international award winning publicist. Tracy is the Founder and Managing Director of Lamourie Media Inc. a Universal Women's Network 2020 Woman of Inspiration Winner for the Women In Media award and the author of the upcoming book GET REPPED - Build Your Brand With Effective Public and Media Relations. You can find Tracy at lamouriemedia.c...

In this episode, More Perfect Marketing welcomes our very first guest - the energetic and brilliant Lizi Mahoney. Lizi is a Norwegian raised, American based entrepreneur, digital marketing specialist, investor, mentor, knitter, philanthropist and mother of four based in Dallas, Texas. You can find her agency at healthyboundariesmarketing.com https://www.linkedin.com/company/healthy-boundaries-mark...

A unique selling proposition or USP is a way to succinctly outline how your business, product, or service is different from that of your competition. It identifies what makes your business the better choice, and why your target clients should choose you over the competition. In this episode, we look at some examples of USPs, and discuss ways you can create your own unique positioning.

Direct Mail marketing is often overlooked. But it shouldn't be. For businesses small and large, it can offer a tremendous return on investment... when done properly. In this episode will talk about some of the ways that you could be using Direct Mail Marketing in your business. Mentioned in this episode: CardsForClients.com Postcard Mania

Sometimes the marketing channels you using just aren't cutting it... and you need to find a way to expand or start using additional ones. In this episode we explore how to do that and what criteria to consider.

Facebook ads can be highly effective... but most businesses fail to see the success with them they've been promised. In this episode, we explore the basics of Facebook ads (and some more advanced concepts) to help make sure you approach this marketing tactic in the right way.