David Baer

More Perfect Marketing

Business EN ↓ 256 episodes

How can small businesses make incremental improvements in their marketing? This show explores how to think strategically (rather than tactically) and develop systems that support predictable and consistent business growth. For many businesses, marketing feels like a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business. It doesn't have to be this way! David Baer and his guests share insights into what's important, what's not, and the cor...

Author

David Baer

Episodes

The One About Branding vs. Direct Response 20.04.2021 18:07

Too often we confusing marketing with branding.... specifically "visual branding." And that's a mistake. Because you need to also need to use direct response marketing practices so you can tell prospects how to take action on your offer. That doesn't mean you throw "branding" out the window, though... This episode is all about how branding and direct response work together.

The One About Creating Habits 19.04.2021 17:15

In this episode, we explore the steps to creating solid productivity habits in your business... be it for the creation of marketing assets or anything else. Solid productivity habits will help you get more dine in less time

The One About Lead Magnets 18.04.2021 15:31

There's nothing worse than using a lead magnet to collect prospect contact info that has nothing to do with your business. In this episode we talked about how to properly align your lead magnet with your offer

The One About Systems 17.04.2021 18:08

Sure, the word "systems" might sound a bit boring, but, trust me... investing a few minutes as we discuss "marketing systems" could change the way you do business. Enjoy!

The One About Your Audience 17.04.2021 14:55

There's a simple, yet powerful idea that can and should be driving your marketing... it has to do with your audience, and what they can tell you about how to market to them. In this episode we explore the why and how behind this concept.

What's "More Perfect" About Marketing? 17.04.2021 14:45

In this first episode we explore a few of the essentials businesses SHOULD consider when it comes to their marketing.