More Perfect Marketing

In the home services industry, success isn;t measured by racking up leads... it's about building solid, long-lasting customer connections through smart marketing. Many businesses in this space chase after new leads while overlooking a goldmine of potential in the relationships they already have. In this episode we're chatting about how these businesses can shift their focus to not just ring the ph...

As the digital landscape evolves, one core marketing component remains crucial: how effectively you communicate with your audience. Email marketing, especially automated campaigns, can be a game-changer for businesses. But what happens when the “set it and forget it” approach morphs into a “set it and neglect it” reality? Spoiler alert: It's not good news. On this episode of "More Perfect Marketin...

Ever found yourself frustrated by how hard it can be to make a purchase or book a service? On this episode of More Perfect Marketing Live, we explore a crucial yet often overlooked aspect of business success: making it as easy as possible for your customers to say "yes." This concept can dramatically impact your business, whether you're an independent contractor or a large corporation. We often ov...

For marketing agencies, clarity, expectation-setting, and strategic business insights aren't just nice-to-haves; they're crucial for success. On this episode of "More Perfect Marketing," we explore the transformative power of setting clear roles, effective communication, and strategic thinking with our guest, Colby Wegter. If you’re struggling with managing client expectations or finding yourself...

Ever wonder why some marketing strategies fail to make a real impact despite substantial investment and effort? On this episode of "More Perfect Marketing," we explore the often overlooked, yet crucial elements that can make or break a marketing campaign. Whether it's the need for a more holistic approach, the role of strategic investment, or understanding the importance of marrying tactics with a...

In an era where the digital marketplace is teeming with strategies to win over customers, one approach often remains overlooked: leveraging your existing satisfied clients to bring in new business. It's more than just a strategy; it's about creating a self-sustaining engine that turns your delighted customers into your most effective salespeople. On this episode of More Perfect Marketing Live, we...

In an age where digital platforms shape the success of businesses, one cannot overstate the importance of crafting a robust online presence and marketing strategy. For entrepreneurs and business leaders, understanding how to effectively leverage platforms like Instagram can be groundbreaking. But there’s more to successful marketing than just posting online—it's an intricate dance between strategy...

How is it that some businesses thrive while others struggle to stay afloat, even when they offer similar products or services? The answer often lies in how a business positions itself. This episode of More Perfect Marketing Live explores an insightful concept: the importance of making your business distinctive by focusing on a specific problem for a specific audience. This episode will make you re...

Businesses often jump straight into marketing without a clear strategy. They see someone else's success and assume the same approach will work for them, but that's rarely the case. On this live-streamed episode of More Perfect Marketing Live, I discuss the importance of a tailored marketing strategy and explore several key elements that should be at the forefront of your marketing efforts: Underst...

Entrepreneurs and small business owners often face a unique blend of challenges and opportunities, where the stakes are high and the journey is filled with both excitement and uncertainty. But what if there was a set of practices or habits that could guide you towards consistent growth and success? On this episode of we explore just that. My guest is NY Times best-selling author, the CEO and co-fo...

The essence of genuine human connection in marketing is at risk of fading into oblivion. How do we build meaningful relationships in an age where a personal touch seems like an endangered species? On this episode we explore exactly that, diving into why cultivating relationships with leads is far more valuable than simply acquiring them. We’ve seen this landscape evolve drastically over the years....

Businesses are constantly vying for attention, and standing out can seem nearly impossible. The secret? It's all about finding your unique selling proposition (USP). This mysterious yet crucial element can spell the difference between your business merely surviving and truly thriving. On this episode of More Perfect Marketing Live, we explore the intriguing concept of the USP and why it's a game-c...

What if I told you that the key to a successful marketing strategy might lie in something as simple, yet profound, as sticking to your values? On this episode we explore the revolutionary potential of ethical marketing with Cat Valverde, a marketing professional who turned a burnout moment into a powerful business driven by ethics, integrity, and authenticity. These days marketing is often treated...

Marketing is a super-competitive activity... and many businesses inadvertently adopt a haphazard approach, hoping that something—anything—will stick and bring in customers. But what if the "spray and pray" and "throwing spaghetti at the wall" techniques are not just ineffective, but detrimental to your business? On this episode of More Perfect Marketing Live, we explore this critical topic and pro...

Sometimes, it’s not what you’re selling but how you’re telling the story that determines success. For many businesses these days, standing out involves more than just showcasing a product's features. Consumers are becoming more sophisticated and selective, often looking for more than just the utilitarian aspects of what’s on offer. That's why integrating personal stories and emotional connections...

Many businesses overlook the crucial middle phase of the sales funnel, fixating instead on attracting new leads or closing sales. But, neglecting the middle can lead to missed opportunities and wasted efforts. By focusing on the middle of the funnel (MoFu), you can refine leads and ensure smoother transitions to the final purchase decision, ultimately boosting your conversion rates.  On this episo...

It’s something every business owner, whether managing a small enterprise or a large corporation, has experienced but rarely talks about— the unpredictable and often nerve-wracking revenue roller coaster. Why is revenue one month booming and the next plummeting? On this episode of More Perfect Marketing Live, we tackle this very issue, providing actionable insights and practical advice for maintain...

Ever wondered why some businesses seem to have seamless marketing and operational processes while others constantly struggle with data issues? On this episode I explore this crucial topic with tech and marketing expert, Kronda Adair. We discuss the importance of having access to and control over your business data and how this can significantly enhance your automation efforts and overall business...

In an era where marketing messages bombard us from every direction, how can businesses stand out and build meaningful connections with their audience? On this episode of More Perfect Marketing, we explore the power of humanizing customer relationships to not only capture attention but build trust that leads to lasting success. Picture a world where every ad you see is relevant and resonates with y...

If you’ve ever wondered why your business isn’t performing well on digital platforms or, worse, had your ad account suspended unexpectedly, then this episode is for you. We explore why digital platforms like Google and Meta have become the new gatekeepers of advertising and how this impacts your ability to reach your audience. On this episode, I'm joined by John Horn, who shares invaluable insight...

As people transition from the work life that's defined their daily routine into a new phase of life, they often face unique challenges like social isolation and a lack of mental stimulation. But what if there were ways to turn these challenges into opportunities? That's the topic we're exploring on this episode, together with Ted Prodromou, a veteran in business and marketing who is currently work...

Have you ever wished that your marketing budget could be more efficiently allocated, reaching the right people at the right time on the right platforms without the constant guesswork? Programmatic advertising might be the solution you're looking for. It's a game-changer in the world of digital marketing, allowing businesses to serve highly targeted ads in the most relevant spaces, ultimately optim...

Have you ever considered that the main obstacle for many nonprofits isn’t just raising funds but effectively sharing their success stories? Understanding this distinction can be the key to unlocking the true potential of nonprofit marketing. On this episode we explore how smart strategies and data-driven approaches can elevate nonprofits in the same way they're used in for-profit businesses. Our g...

Scaling a business can often feel like you’re wearing a shirt that’s just a size too small – uncomfortable and restrictive. On this episode of "More Perfect Marketing," Brad Martineau shares his insights into how businesses can grow smoothly and steadily, avoiding the common pitfalls of trying to expand too quickly without the right foundational steps. A lot of entrepreneurs dream of rapid growth,...

Have you ever wondered how Artificial Intelligence (AI) can revolutionize not just the tech industry, but marketing as well? On this episode we explore the intriguing world of AI technology in content creation and marketing strategies with our guest, Laura Kamrath, as we seek to understand both the prospects and challenges AI introduces for businesses, especially small to medium-sized ones. AI tec...