More Perfect Marketing

Starting in the 1980s, technology has played an increasingly important role in sales and marketing. But it wasn't until the late 1990s when marketing automation started to gain traction. Well it may seem like a scary or intimidating term for many small businesses, employing marketing automation can be simple... And extremely powerful. Danny Decker is a speaker, author, podcast host, direct-respons...

Have you ever heard the phrase "do good and make money?" That's a core principle behind today's topic. Not only is it possible for you to add philanthropic activities is an ongoing part of your business, but when it set up correctly, you can take advantage of free advertising opportunities sponsored by none other than Google. Reynaldo is a visionary, purpose-driven business leader who thinks that...

Lucas started his agency Twiz in 2018 with the goal of making a lot of money in order to help a lot of people. During that time, Twiz has gone on to do over $185k per month in revenue. Today, Lucas spends most of his time running his marketing agency, helping other agency owners scale, and building software to scale everything even faster. Check Out Lucas' Podcast Here

Many of the world's most successful businesses have a secret that's responsible for their growth. They invested time and energy in building relationships with their customers... through community. Some do it by holding events in the places of business. Others are active locally, sponsoring already existing communities. Some have chosen to go online, creating LinkedIn or Facebook groups... or, in i...

Marketing can be a real chore for businesses. Especially when there is such hunger for constant content - both on social media and via email. Most businesses solve the problem by deciding to do nothing at all. Others do something... but poorly. And very few invest the time and energy to plan and produce content that's both useful and meaningful. In this episode, we dive into all of this with Deird...

Shawn Hill is the Community Director for NiceJob, reputation marketing software for businesses. Shawn teaches how to help create a community that empowers great companies to get the reputation they deserve and achieve true customer-driven growth. Discover more about NiceJob at get.nicejob.com

Simone Vincenzi is a multi-award winning serial entrepreneur and author who had helped people to launch more than 500 profitable businesses before he reached the age of 30. He writes for Forbes, Entrepreneur Magazine, The Huffington Post and regularly features on tv and radio talking about entrepreneurship and the current small business landscape. He works with startup entrepreneurs and experts wh...

I'm a huge proponent of systems in business. Systems for hiring and onboarding employees... systems for managing money,... systems for selling... and, yes, even systems for marketing. Adi Klevit is the founder of the Business Success Consulting Group, a team of experienced professionals working together to provide business owners, entrepreneurs, and key executives with strategic implementation, pr...

You've probably heard of marketers who specialize in one industry or another, like the automotive industry, or law firm advertising. But have you ever heard of a marketing agency that specializes in pet industry? Now you have! Because on this episode oh, you'll be meeting Phillips Hill, founder and CEO of Purebred Marketing, a digital marketing agency that specializes in driving growth for pet rel...

In this episode, we're pulling back the curtain on how marketing agencies operate. Or, perhaps, how smart ones do. That's because we're talking about the strategic partnerships that often exist between agencies and the companies behind the marketing tools they employ. David's guest on this episode is Alex Glenn, former digital agency owner, VP of Growth, and now founder of Partnerprograms and Part...

Long before the internet came along, businesses had to get the word out about their products and services. One of the ways they did this was through a medium known as "direct mail." While many overlook this marketing channel these days, those in the know, understand there is still a huge opportunity (perhaps more than ever in the past) by using it. David Foley is a lifelong marketing and advertisi...

Marcio Santos is the founder of Nerd Digital and has worked with creators like Khe Hy from Radreads, Ted Seides from Capital Allocators, Robbie Crabtree from Performative Speaking, and more to grow their business. His specialty is coaching course creators to hit 6-figures in sales in six months or less. He's also a proud father of two boys, happily married, and a fan of chess. Check out Marcio's f...

Coach A.M. Williams is a Business Growth Coach & Strategist who specializes in transforming small businesses into fast growth companies. He works with them to achieve explosive growth while minimizing additional costs. He is the owner of A.M. Williams Coaching Co., LLC and has personally coached and trained numerous executives, professionals, coaches and consultants over the past 15 years in t...

Michael Griffiths is the founder and creator of The Partnership Club. The #1 tribe for consultants around the globe that want to be surrounded by other high level thinkers who challenge, push and inspire them to greatness. Michael has created 7 business over the past decade and sold 6 of them along the way. Having left the teaching profession in 2009 he has gone on to be seen as the leading author...

Marketing can be overwhelming for a small business. Especially when you're trying to target a small audience in a local community. But marketing doesn't need to be all that complex. In fact, most businesses simply need to solid foundational elements in place. Brian Ostrovsky is the founder and CEO of Locable which provides free and low-cost local marketing tools. He is also the author of “Marketin...

There's a lot you can learn about a person simply by observing the way they behave. And when you understand how someone thinks, learns, and makes decisions, it's a lot easier to know how to sell to them... or support them as a service provider. John Terry knows this topic well. As a two-time martial arts Hall of Fame inductee, John brings years of black belt experience to helping people, young and...

We're so often caught up in the "new" and "now" that we neglect to consider what happened in the past. This is very true when it comes to marketing. In fact, there is a huge amount of historical marketing data and a wealth of materials that most marketers (let alone business owners) have no idea exists. That's a shame, because there are powerful lessons within that material. Thankfully, there are...

If you're familiar with the daily inbox routine of click, delete ... click, unsubscribe , then you might want to give a listen to this insightful episode about improving your own email marketing before your emails suffer the same fate. Our guest, Meera Kothand, is an email marketing strategist and 3X Amazon Best-selling Author, publisher of MeeraKothand. Com, an award winning site listed as the To...

We're well into the 21st century, and yet technology still can be scary and overwhelming for many of us. Especially when we want to use technology to be creative in our marketing. This is a particular challenge in a culture that values video as a communication channel. After all, creating videos can seem like a huge project to take on. Thankfully, our guest, Michael Cheng, has a solution to make t...

Too often, we try to communicate with our clients in a way that's comfortable for us, instead of adapting our communication style to meet them where they are. This can lead to misunderstandings and frustration on both sides. By meeting clients where they are, we can ensure that we're communicating effectively with them and establishing a strong working relationship. In today's episode, we'll discu...

First there was the email newsletter. Then there was the "news and special offers" email subscription. But today's consumers don't want to waste time or energy in their inbox. Which is why it's important for businesses to focus on creating more engaging and effective email content. That's why we've invited Emily McGuire, Owner and Chief Email Marketer of Flourish & Grit: An Email Marketing and...

Has your business been getting away from you? Is it out of control? In this episode you'll learn how to take back control of your business in small bite-sized actions performed on a consistent basis. Andrew Wallis ditched his comfy C-suite job, popped his laptop into his backpack, and hit the road in pursuit of freedom and living life on his terms. His mission is to help you identify your “star qu...

Today's consumer is a very different person than he or she was even a decade ago. In this episode we'll be exploring how to rethink many of the basic assumptions we make about our customers. Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his books, including Consumer Behavior: Buying, Having, and Being --...

Nope, that's not a typo... “markeding” is a mashup of Marketing + Education = markeding® (get it?). The concept is the brainchild of Lorrie Thomas Ross, the CEO of Web Marketing Therapy Inc., a marketing agency that diagnoses, prescribes, and guides healthy, sustainable marketing solutions and Wild Web Women, coaching and marketing support to help digital women grow gorgeously. Lorrie is staging a...

In a world over digital overload, consumers crave real, tangible connections and experiences with the businesses they buy from. Direct mail, specifically personalized postcards, is memorable and drives high ROI at a lower cost than you'd expect. Michael Epstein has served as CMO of multiple 8 and 9 figure private equity backed online retailers where he successfully utilized direct mail to improve...