More Perfect Marketing

There's a commonly understood concept in marketing. It goes something like: "it's not about you... it's about them." The "them" in question, of course, is a business's prospects. And yet, so many businesses ignore this core concept when they create their marketing material, their website, or even when they product content. In this episode, we discuss how to better incorporate more personalized mes...

Marketing is packed with attention getting gimmicks. Most of them have limited shelf life - as in they only work for a few seconds before the viewer's attention is pulled elsewhere. And yet, marketers are constantly looking for ways to both capture and keep the attention and interest of prospective customers. In today's episode we dive into one such solution. CJ Oltman is the Co-Founder & CEO...

Without a plan, your marketing efforts are likely to fall short. A lot of small businesses don't have a plan, and that's a big mistake. Without a plan, it's difficult to track your progress and determine what's working and what isn't. In this episode, we'll discuss the simple components for putting a plan together. We'll also talk about some of the benefits of having a marketing plan, such as incr...

If you've every heard the phrase "truth in advertising," there's a reason it exists. Back in the late 19th century, advertising was unregulated and companies would make all sorts of outrageous claims about their products.  Even with more regulation in place, there's still a lot of inaccuracies and misrepresentation in marketing. In this episode we discuss how things can be done more honestly and a...

In today's business world, events are a powerful way to connect with customers and promote your business, product, or make a special offer. There are many different types of events, and each can be used in a different way to achieve your goals. In this episode of the podcast, we'll discuss a few of the many types of events (there are at least 17 according to our guest) and how to use them in your...

"We need a new website" is a constant refrain among small business owners. But why? What is it that's really wrong with their current website? Is it not representing the current business? Does it look out of date? Is it unable to conduct transactions? Or is it just not generating enough leads? At the end of the day, it doesn't matter why a business owner wants a new website. What matters is that t...

Today's marketing landscape is packed with service providers who are hard to tell apart from one another.... apart from the prices they charge. The industry is over-commoditized, and businesses looking for strategic growth guidance are often left confused and overwhelmed by the options they find. Tom Shapiro wants to change that. As CEO of Stratabeat, a B2B marketing agency, Tom has worked to diff...

Most marketers don't think of themselves as problem solvers. Instead they probably would say they are opportunity creators. But when you step back and look at what marketing is really all about, it's connecting a "solution" that a business offers to people with "problems" needing to be fixed. Gary Geiman is a serial entrepreneur and business owner who specializes in problem solving at the core of...

What's a seven-letter word for the most important aspect of email marketing that you're probably overlooking? The answer is "metrics." Email marketing metrics can be a little confusing to understand, but they're important to track if you want to make sure your email campaigns are effective. In this episode, we'll walk you through the most important email marketing metrics and how to track them. To...

Claiming the title "author" can help your business in more ways than you may think. By becoming an author, you can position yourself as an expert in your field, which can help attract new customers and grow your business. Writing a book can also be a great marketing tool, helping you promote your business and reach a wider audience. And finally, being an author can give you a boost of confidence a...

When it comes to marketing, the word "funnel" can be intimidating, overwhelming, and confusing. Most business owners think of funnels solely in terms of lead generation. But the truth is, there's so much more to them than that. After launching 450+ funnels, and building two sales funnel teams from scratch at King Kong, & Foundr, Alisha Conlin-Hurd is now the co-founder of Persuasion Experience...

Sometimes it just helps to sit down, let your worries pour out from inside of you, and have someone there to listen. It helps even more when that person is a trained and experience expert who can help guide you toward an answer. That, in a nutshell, describes today's guest. John Follis co-founded a Madison Ave ad agency that became one of the most awarded in the country. 10 years later he created...

Influencer marketing is a form of marketing that focuses on using key individuals (aka influencers) to drive a brand’s message to the larger market. Unlike traditional forms of advertising, which rely on mass media and reach large numbers of people indiscriminately, influencer marketing targets specific individuals who are known to be opinion leaders in their respective fields Influencer marketing...

There's a commonly shared belief that it doesn't matter if your video image looks bad, because it's the quality of your sound that matters. And yet, we encounter poor quality sound all over the place... from YouTube videos to podcasts to Zoom presentations. On this episode, you'll discover why the quality (and content) of your audio matters. Jodi Krangle is a Toronto based voice actor who works wi...

Smart marketers are guided by data... and Gilad Bechar is one smart marketer. As the founder and CEO of Moburst, a global marketing agency, Gilad has served as a mentor to rising startups at Microsoft Accelerator, The Technion, Tel-Aviv University, Unit 8200, and as the Academic Director of the Mobile Marketing and New-Media course at Tel-Aviv University. www.moburst.com

As the saying goes, you need to first learn to walk before you can run. The same holds true for building a business. You need a foundation upon which to build. Daniel Mathews is a marketer, consultant, and serial entrepreneur who has witnessed countless businesses committing the cardinal sin of skipping the fundamentals of marketing. Daniel, however, helps his clients understand and leverage marke...

We humans are programmed to always be looking for "what's new." All too soon, we forget what we already have sitting right in front of us. In this episode, we welcome Reni Achkar, who launched his agency, Social Laboratories, in 2021, successfully scaling it to a 7-figure business. And he did it all leveraging assets he already owned. Currently, he is working on his online education platform Achka...

For many businesses, marketing is all about generating new customers. Getting people to become first-time buyers. But that's a short-sighted way to look at things. Because when you consider the role of marketing as an operational mechanism in your business, you have a much more complete range of actions you can take to grow sales. Ultimately, the compounding affect to your business's bottom line c...

The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and (more importantly) purchase from. In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple...

The use of stories is among the greatest ways to get people to buy. And perhaps the most effective type of "story" to use when selling is the case study. Anfernee Chansamooth is a content strategist, copywriter, and podcaster. His company Simple Creative Marketing is known for creating case studies and epic blog posts to drive traffic for web business owners so they don't have to. He typically wor...

When new businesses get started, they often model themselves after everyone else in that industry. But innovative entrepreneurs know there are many ways to set your business apart from others out there. In this episode, we'll be exploring the idea of high ticket and high value businesses with Chris Williams. Chris doesn't have a car, is an ultra-marathoner, and teaches experts simple methods for b...

Businesses are constantly trying to find new and innovative ways to get the attention of prospects and stand apart from the competition. The default for many is to lower their prices. But in this episode, you'll discover how to offer incentives to get people to take action (and distinguish your offer from your competitors' offers). Marco Torres is the Founder of Marketing Boost , where he has help...

James Hipkin joins us once again to dive deeper into website design for small businesses. In this episode we explore the concept of reflecting your buyer's journey effectively on your website in order to connect and extract sales more effectively. Book a call with James at vipchatwithjames.com

In this episode we discuss the importance of authenticity in marketing. We explore how the word authentic is often overused and misused, and why it's so important to be authentic in your marketing efforts. We also share some tips for how you can authentically market your business. Our guest, Alex Morris, is father to twins and joins us from Sydney Australia. He's the founder of To The Moon Digital...

What a thrill to welcome back direct mail expert, David Foley. In this episode, he shares insights on how to budget for and make money with direct mail. He also shares details of his new book, Postal Mail Profits in a Digitally Obsessed Age, which describes a marketing channel that has been forgotten (or ignored) by many marketers in recent years. Some say this channel is "old fashioned," "expensi...