More Perfect Marketing

Live streaming can be a great way to connect with your audience, but it can be difficult to keep everyone engaged. But what if you had a way to increase engagement and interactions with your audience - allowing them to actively participate in the event? That's the question serial entrepreneur Lux Narayan was struggling with when he co-founded StreamAlive. Lux is a fascinating guy. Founder of sever...

Did you know that great marketing happens as the result of systems and processes? It's true. That's because a solid marketing system helps to ensure consistency, efficiency, and ultimately, success. Jack Turk, the World's Fastest Copywriter, is the hidden “man behind the curtain” for NO BS Inner Circle (founded by Dan Kennedy) and many other prominent marketing experts in Dentistry, Finance, and S...

You know that saying about people doing business with people they know, like, and trust? Well, in this episode we explore how that idea plays out through marketing in a connected (and at the same time disconnected) digital world. Called the “Zen Master to Digital Marketers” by Forbes, Bryan Kramer is a renowned business strategist, global keynote speaker, executive trainer and coach, investor, two...

"Hard work is only a tiny portion of what actually generates happiness and success in our lives." Those are the words of our guest, Mickey Anderson, a marketing and sales strategist and conversion copywriter. In this episode, Mickey and David explore the idea that "less is more" in marketing. And how it's possible to streamline your efforts and still build a powerful and profitable business. Micke...

When you want to get the love and attention of the search engines, one of the smartest investments you can make is to develop meaningful content on your website. But content marketing isn't just about getting traffic. Nope, it can (and should) also be used for converting readers into customers. In this episode, we chat with AbdulGaniy Shehu who studied Mathematics in school and spent time as an ac...

A lot of emails are going into a void. Their destination may be the trash... or the spam folder. Or, in some situations, they may not be getting delivered at all! This, in part, has to do with the fact that many businesses don't take good care of their email lists. In this episode, we hope to help your business fix that. Troy Ericson is the owner of  Copywriting.org ,  EmailDeliverability.com , &a...

The hub and spoke model is a great way to attract leads and make sales through your content. By creating a central hub of content (a podcast, for example), and then spokes of content that lead back to the hub (social media posts, e-newsletters, etc.), you can create a powerful marketing funnel that will bring people back to your site again and again. Host of the Apple iTunes Top 50 Marketing and E...

Sales automation has become commonplace in large businesses. But for smaller organizations it can be intimidating and seem complicated. It doesn't have to be that way. The co-host of the top-100 Apple Podcast, Growth Mode, and CEO of Time On Target, Kevin Snow is a sales expert and a serious technology geek who knows how to help his clients take their automation game to the next level and is chang...

What if you had the ability to take control of the narrative about you and your business? What if you could be the one dictating how people saw you and your work? Personal branding is all about that. It's about creating a deliberate and consistent message about who you are and what you do, so that when people encounter you or your work, they know exactly what to expect. In this episode, we welcome...

Marketing and sales are often treated as if they're at odds with each other. For example, in larger companies where different departments are responsible for each function, there can be a disconnect between what marketing is trying to achieve and what sales needs in order to close deals. This can lead to tension and frustration on both sides. There are a few key ways to bridge the gap between mark...

If marketing was easy, everyone would be great at it, right? Well, it's probably easier than most businesses think, but they've not taken the time to step back and figure out what they are trying to achieve with their marketing. As a result, they haphazardly throw money, time, and resources at marketing channels that may or may not be a fit for their business. In this episode of More Perfect Marke...

Juggling the demands of one business is a lot for many small business owners. But can you imagine having to deal with more than one business? That can be downright chaotic! And then there are those unique individuals who thrive on the challenge of not just managing multiple businesses, but also challenging themselves mentally and physically in extreme conditions. Such is the case with today's gues...

Many businesses think they need to carry the burden of marketing entirely on their own shoulders. But that's not always the best strategy. In fact, partnering with other businesses can be a great way to reach new customers and grow your business. Of course there are many ways to partner - some more appropriate, practical, or easier to implement than others. One of the simplest ways to partner up w...

Your emails may not be going where you want them to go. In fact, thanks to the ever-changing world of email deliverability, they may not even be reaching your subscribers' inboxes. We're no longer in the days when you could just hit "send" and know that your message would arrive in someone's inbox. With the rise of spam filters and other email deliverability issues, getting your message seen by yo...

Surprisingly, there are many businesses that still are not truly online. In particular, many companies which sell a catalogue of products to other businesses continue to operate much like they have for decades. And when it's time to transform an old-school business model into a digital one, the process can be daunting. That's where today's guest comes in. For the past 25 years, Mike Mayer has led...

There's a reputation that big Madison Avenue creative advertising agencies care more about winning awards than they care about growing their clients' revenue. This isn't always true, of course. As you'll discover in this episode, creative agencies can offer a powerful and impactful way of connecting with prospective customers and starting a relationship between them and a brand. This often starts...

When you've been in business for more than a quarter of a century, hopes are you've learned a thing or two. Things like where opportunities exist, how and why to enter into new market, and how to attract new customers. Stephen Halasnik has learned these things and more. A serial entrepreneur he has built 7 companies in the $5 million-$25 million revenue per year mark. One of his companies was on t...

You never know when you might need to teach yourself a new skill. For example, how to become found by a target audience of parents looking for great educational content... or to get your band in front of potential audiences and booking agents. Jason Barnard (akaThe Brand SERP Guy) did both of these things and more. With over 2 decades of experience in digital marketing, he got started started in t...

Search Engine Optimization is a mystery to most small businesses. The goal, of course, is that your business becomes easy to find by prospective customers when they run a search online for the thing you sell (or something related to it). The problem, however, is there are many different approaches to ensuring your business is the one they discover among the few top results. Some approaches are les...

Marketing can often occur in a vacuum, separated from all the other activities and functions of a business. However, when marketing is deeply embedded in the day-to-day operations of a business, true magic can happen. Magic like an increase in customer retention, larger amounts of money being spent per transaction, and predictable referrals. Sara Nay knows this territory well. She is the COO at Du...

Innovative leaders can be found in the most unlikely of places. Such is the case for Jeff Giagnocavo, co-owner of Gardner’s Mattress & More, one of the nation's premier better sleep store. For 13 years in a row they have been named a Reader’s Choice Winner - favorite place to buy a mattress. Jeff is fanatical about the 5-star experience and has gathered thousands of online and in store 5-star...

When does a business need to invest in growing revenues the most? The answer may sound counterintuitive... but it's when times are good. That's because when times are bad, they'll be starting off in a better position. Of course, when there's an economic downturn, marketing shouldn't stop either. But it could benefit from being pointed in a different direction. In this episode, Veena Gandhi shares...

If, as the saying goes, "marketing is everything..." and as today's guest will demonstrate, "great marketing is based on great relationships," it stands to reason that we should believe "relationships are everything. Rena Chiovelli doesn't market like the old boys - nor should you! As a seasoned writer, certified content marketer, and founder of Mindful Marketing Co., Rena has grown an agency dedi...

When it comes to marketing, it's crucial that your message matches the expectations of your audience. If they're expecting a one-sided sales pitch, and you give them information instead, you'll likely lose their attention. On the other hand, if you give them the information they need without pushing them to buy anything, you may win their business in the long run. So how can you ensure that your m...

Content marketing is a tricky concept for most businesses. Creating content is one thing - but doing so strategically, intentionally, and systematically is another. In this episode we talk with Angela Pointon, president of the content marketing agency, 11outof11. Angela worked for numerous startup companies and marketing agencies her whole career. Then she decided she could do it better on her own...