More 2 Marketing Podcast - Expert advice on marketing, product and all things business

Memory matters - Memory techniques for daily life and business In this podcast, we learn about the importance of memory in daily life and for business. Venkat shares his personal experience of learning memory techniques and emphasised the impact of memory loss on people's lives. Venkat highlights the benefits of memory training for problem-solving skills and suggests tools to reduce anxiety an...

The need for a new role called product lead and why In this podcast, David, a product management expert, discussed the roles of product owners and product managers. David emphasised that while these roles may seem different, having both in a single framework often led to a lack of accountability. There is a blurring of roles and the need for companies to trust their teams is paramount. David empha...

What is a Brand Style Guide and why should you invest time in it In this podcast, we discuss the importance of maintaining a consistent brand image through the use of a brand style guide. The guide covers visual and messaging elements that define a brand's identity, ensuring a unified and cohesive image across all communication channels. Consistency in branding helps to build trust, recognitio...

How brands can enter new markets overseas In this podcast, Anthony shares his experience and knowledge into expanding a brand into new markets and provides insights on the complexities and considerations involved in this process. He highlights the importance of conducting research, understanding cultural differences, investing in the new market, and being aware of legal and privacy regulations. He...

Understanding what is a market segment In this podcast episode, we learn that market segmentation is essential in marketing, involving dividing a broad target market into smaller segments to customise marketing efforts effectively. This approach, rooted in the works of scholars like Philip Kotler and Wendell R. Smith, enhances businesses' chances of success. Market segmentation encompasses dem...

The importance of insights for a business In this podcast, Shawn discusses the significance of insights in business, emphasising that insights go beyond mere data, providing a deeper understanding of customers, markets, competitors, and business performance. He explores how insights benefit both product development and marketing, highlighting their role in shaping customer personas, optimising mar...

Growing your business through partnerships and collaborations In this podcast we talk to Theresa - #1 best seller on Amazon, on how businesses can create a differentiation through the right partnerships and collaborations. Thersea has a wealth of experience in marketing and partnerships which she generously shares in this episode. Learn the steps on how to produce a meaningful partnership, using e...

Business startup – follow your passion In this podcast transcript, Susan Walsh interviews April Smith, who has started her own business in the disability industry. April shares her unconventional career path, starting from hospitality to retail and eventually finding her passion in the disability sector. Susan highlights April's focus on customer experience throughout her diverse journey. Apri...

Spotlight on how to approach brand strategy In this podcast we explore meet Donita a branding specialist. We discuss her approach to branding and how it goes beyond just designing logos and websites. Donita emphasises the importance of internal branding, including defining mission statements, brand values, and vision statements. She explains her process of offer refinement, ensuring clarity in wha...

Marketing and the metaverse In this podcast we explore the emerging concept of the metaverse and its implications for marketing. She explains that the metaverse is a 3D immersive digital environment where users can interact and engage with each other and digital content. It offers opportunities for innovative marketing strategies, such as user-generated content, immersive experiences, virtual try-...

What is influencer marketing and how has it shaped modern marketing In this podcast we explore the world of influencer marketing, tracing its evolution throughout history and its transformative impact on modern marketing. The episode explores the concept of influencer marketing, which involves endorsements and product placements from individuals with expertise or social influence, particularly on...

8 principles of loyalty In this podcast we meet Stacey, an expert in loyalty. We discuss the essential key 8 principles when designing a loyalty program: simple, valuable, stimulating, emotional, complementary, differentiating, cost effective and evolving. Stacey provide many examples and case studies to help understand how these principles can be applied. linkedin   Visit @more2marketing Don'...

Partnership Strategy In this podcast we talk to Meenakshi about her expertise in strategic partnerships. Meenakshi shares insights and experiences in creating meaningful partnerships, discussing the core concepts of strategic partnerships, the importance of mutual goals and value creation, and the role of transparency and communication. They delve into tools and frameworks for effective partnershi...

Understanding Maslow In this podcast episode, we explore Maslow's Hierarchy of Needs and its adaptation in modern marketing. The hierarchy has five levels: psychological needs (basic functionality), safety needs (security and protection), social needs (belonging and connection), esteem needs (recognition and self-esteem), and self-actualisation needs (self-development and realisation). We cove...

Marketing metrics In this podcast episode, we discuss the significance of various marketing metrics and their role in evaluating the effectiveness of marketing efforts. Covering a range of key metrics, including Click-Through Rate (CTR), Conversion Rate, Customer Acquisition Cost (CAC), Return on Investment (ROI), Customer Lifetime Value (CLV), Cost Per Click (CPC), Bounce Rate, Email Open Rate, S...

Leadership basics In this podcast we go through the critical role of leadership in achieving business success. Leadership serves as the lifeblood of any prosperous business, steering the organisation toward its objectives while fostering a healthy work environment. Leadership is pivotal in several aspects: providing guidance and direction, motivating teams to excel, aiding in problem-solving, buil...

Emerging Trends in the US Retail Landscape In this podcast we explore the dynamic intersection of physical and digital retail experiences. The discussion centres around four key trends that are shaping the retail industry. The first trend focuses on the embrace of a hybrid model, where leading retailers seamlessly integrate their physical and digital channels to provide a cohesive customer experie...

First radio ads In this podcast we explore what were the first type of ads to appear on radio. We find out their impact and why they are still relevant today   Visit @more2marketing Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Ma...

Anything else but plastic In this podcast we explore what alternatives are becoming available for packaging that currently uses plastic. We as companies to think about what is actually needed for packaging to help reduce packaging. Visit @more2marketing Don't forget to follow to be the first to hear the next podcast and follow. Please note: This is a conversation style podcast - raw and authen...

Advertising on the Moon In this podcast we explore if anyone has ever advertised on the Moon. Who has been trying to plan this and what happened to selling real estate on the Moon.   Visit @more2marketing Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to b...

What is the difference between product management and a product manager  In this podcast meet Irene Liakos – a product management expert with over 20+ years experience. We discover the difference between a product manager and product management. Learn how to create a customer perception matrix, how best to align stakeholders, understand how to solve real customer problems and ensure everything inv...

Traditional marketing – pros and cons In this podcast we discuss what traditional marketing is and the pros and cons to understand when considering using traditional forms of marketing. A range of examples are provided to help illustrate what success could look like.   Visit @more2marketing to read the blog to accompany this podcast. Don't forget to follow to be the first to hear the next podc...

Future of Product Management . In this podcast we go through some key areas to focus on to ensure your team is setup for success. These include: data driven decision making, agile methodologies and collaboration across functional teams.   Visit @more2marketing Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw a...

Trends in the events industry. Due to the impact of Covid, the event industry has needed to shift to meet new customer needs. This podcast outlines some of the trends that have helped this industry continue to operate and what is expected to happen in the future.   Visit @more2marketing . Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conve...

Mar-Tech .. what is it? -  In this podcast we explore what is Mar-Tech. Jodie a leader in this space having worked with some of the leaders in utilising marketing technology including KPMG, Accenture and NAB. We ask Jodie what is Mar-Tech and how has it been applied in businesses. Jodie provides some insightful examples of how technology has evolved for marketers and provides some great tips on wh...