More 2 Marketing Podcast - Expert advice on marketing, product and all things business

The soul of The Brand with Joe Gulesserian In this podcast, Susan explores the concept of "the soul of a brand" with Joe Galisarian, a seasoned brand creator and entrepreneur with decades of experience building brands across multiple continents. Joe explained that brand soul refers to the endearing affection consumers have toward a brand, citing examples like Apple, Nike, and Tide that h...

Why most FMCG marketing is wasted with Mark Curry This podcast episode features Susan Walsh interviewing Mark Curry, founder of Savvy Beverage, a nootropic drink companythat has challenged traditional FMCG marketing approaches. Mark shared his journey from corporate lawyer to entrepreneur, launching Savvy in 2016 with just $17,000 in savings after developing a nootropic formula while working in a...

What it really takes to reposition a heritage brand without losing its identity with Toni Briggs-Brown In this podcast of More 2 Marketing we feature Toni Briggs-Brown, the re-founder and creative lead of T.H. Brown, an iconic Australian furniture brand celebrating 115 years. Toni shared her journey of reviving the heritage brand while maintaining its core identity of quality craftsmanship and des...

Lessons from world-class brands: How to build a legendarycustomer experience with Joseph Michelli In this podcast, Dr. Joseph Michelli, a customer experience expert, shared his background in organisational development and psychology, highlighting his work with both large and small businesses toimprove service delivery and customer experiences. The discussion explored customer experience strategy a...

Signal-based multichannel – Offline's big comeback in a cookieless world In this podcast, we discussed the resurgence of signal-based multi-channel marketing in response to the challenges faced by digital performance marketing, including audience fatigue, cookie limitations, and privacy regulations. Susan explained how this approach leverages customer behaviours and data across various channel...

The mad scientist marketer: how data-driven creativity is changing marketing in the AI era with Terry Seitz In this podcast, Terry discussed his career transition from a traditional commercial artist to a "mad scientist" of marketing, emphasizing the shift from creative arts to data-driven, evidence-based approaches. He highlighted how the marketing industry has evolved over the past 25...

AI-native product organisation – Tools, Rituals, Hard Lessons In this podcast, we discussed the evolution of product organisations toward AI-native models, exploring how teams are shifting from traditional 10-15 person setups to smaller 4-8 person teams augmented by AI agents that handle 60-70% of execution tasks. The discussion covered how AI can automate workflows, generate insights, and reduce...

How to achieve organic sustainable growth for your new business with Annika Welander In this podcast Susan meets Annika Welander, the managing director of Chicago-based creative agency Some Oddpilots, about organic and sustainable business growth strategies. Annika shared her background and the agency's evolution from a record label to a brand and creative agency, while exploring the differenc...

How to build zero-party data In this podcast, we discuss the importance of zero-party data, which is voluntarily shared by customers and offers benefits like higher conversion rates and better engagement through privacy-compliant methods. Susan provides examples of successful implementations and emphasised the value of creating engaging tools and experiences that encourage data sharing while ensur...

How to build genuine relationships in a transactional world with Kate Miller In this podcast, we meet Kate Miller, a fractional marketing director based in Melbourne, who shared her approach to marketing for service-based businesses. Kate and Susan explored the critical importance of trust in professional services, emphasising the need for transparency, authentic relationship-building, and strateg...

5 Years of Torres: Continuous Habits Reloaded In this podcast, we learn revise a podcast by More 2 Marketing, focused on Teresa Torres' book "Continuous Discovery Habits" and her new year-long book club, celebrating the book's 5th anniversary. Torres emphasised the importance of weekly customer chats and cross-functional collaboration, particularly highlighting the product trio o...

Mischief Marketing—cheeky in real life stunts that turn heads In this podcast, Susane xplored the concept of mischief marketing, which involves creating playful and unexpected real-world stunts to generate buzz and attract attention. Shediscussed various examples, such as giant padlocks outside locksmith shops and peel-off coupon walls, explaining how these stunts can be effective in capturing peo...

Kickstart 2026 Marketing: What’s on Your List? In this podcast, Susan discusses strategies for kick-starting the year with a focus on marketing initiatives. She emphasised the importance of mindset shifts, particularly treating marketing as an ongoing rhythm rather than a project. Susan adviseddoing a thorough audit of the previous year's performance to identify top revenue-generating sources...

Christmas special - what is a Christmas present? In this podcast, we explore the history and evolution of Christmas gift-giving traditions. Susan traces the origins of gift-exchange from ancient Roman Saturnalia to its development within Christian and medieval contexts, particularly influenced by figures like the Three Kings and St. Nicholas. The Victorian era marked a shift towards family-centere...

B2B partnerships and cross-promotion between complementary local businesses In this podcast, we learn more on strategies for local businesses to grow through B2B partnerships and cross-promotions, with emphasison leveraging warm audiences and reducing costs through complementary business collaborations. Susan provided practical guidance on simple partnership approaches including shared offers, con...

Ultimate guide to organise marketing growth In this podcast, we learn the importance of organic marketing, highlighting its ability to build trust and long-term relationships without the need for paid advertising. She outlined five key strategies: search engine optimisation, content marketing, socialmedia engagement, user-generated content, and email newsletters. Susan emphasised the need for a st...

How do you stay consistent across generations and platforms In this podcast, we focused on the challenges of maintaining brand consistency across different generations and platforms. Susan discussed how various age groups have distinct preferences for communication channels, such as Boomers favoring emails and traditional media, while Millennials and Gen Zs engage more with social media andshort-f...

Hyperlocalisation — adapting CX for cultural relevance in diverse markets In this podcast, we discuss hyperlocalization in customer experience (CX), explaining how brands must adapt to cultural and regional differences to build trust and loyalty. Susan highlights the importance of understanding unique customer needs beyond country borders, usingexamples like Netflix's predictive personalisatio...

Best practices and learnings for CX on AI - the do’s, don’ts and what the future holds? With Charles Weiser In this podcast, special guest Charles Weiser, a distinguishedleader in customer experience and loyalty, shares his career journey, highlighting roles at British Airways, a UK bank, RAMS home loans, National Australia Bank, and Optus, where he established Australia's most awarded CX team...

Customer experience best practices and strategies for marketing success In this podcast, we explore Customer Experience (CX), emphasising its importance beyond customer service. Susan highlights that CX encompasses every customer interaction, from initial contact to post-purchase, and discussed how poor CX can lead to customer loss, while enhancing it can boost sales by 2-7%. Susan outlines key pr...

AI Unleashed: Empowering marketers & strategists to ignite creativity with Bianca Chaer In this podcast, Bianca, a marketing strategist and innovation leader with expertise in digital marketing, brand strategy, and creative innovation talks about how AI can unleash true creativity for marketers. The episode focuses on how to use AI and emerging tools to empower marketers and strategists to enh...

Inbox to income: How to turn your email list into a 7-figure profit centre with Cole VanDee In this podcast, we speak with Cole VanDee, an email marketing expert and entrepreneur, who shared his background in sales and marketing, including his work at luxury car dealerships and transition into copywriting. Cole discussed his entrepreneurial journey, including challenges and successes in building a...

Email marketing the proven strategies for engagement, retention & winback success In this podcast, Susan discusses the effectiveness of email marketing, highlighting that there are over 4.5 billion email users worldwide with a daily volume of 347 billion messages, and that 88% of people check their emails multiple times a day, with 65% opening them on mobile devices. She noted that the average...

What does cyber safety and cyber security look like in today’s world? And how has AI impacted this – with Ross Bark In this podcast, we focus on exploring cyber safety and security challenges in the age of AI, with discussions covering the evolution of digital technologies, data privacy concerns, and the integration of AI into business processes. Ross and Susan examined the risks of AI-driven misi...

How brands can be successful on wikipedia with Bill Beutler In this podcast, we learn more from Bill on the role of Wikipedia in brand strategy, with Bill explaining how his company helps organisations maintain accurate and transparent Wikipedia pages. Bill shared his journey from journalism to founding Butler Inc., a digital agency specialising in Wikipedia editing. They explored the value of hav...