More 2 Marketing Podcast - Expert advice on marketing, product and all things business

The power of human-centered design in modern marketing with Laura Forester In this podcast, we learn more on human-centered design in modern marketing, with Laura Forrester explaining how this approach prioritises understanding audience needs and building genuine relationships through co-creation rather than broadcast marketing. Susan and Laura discuss the four stages of human-centered design and...

How AI is transforming content and marketing in 2025 with Mike Sanchez In this podcast, Mike Sanchez, the founder and CEO of Eccentric, shares his journey of building a platform that helps adult content creators maximise their earnings while maintaining anonymity. The discussion covers how Eccentric uses AI technology to create realistic content for various models, including those in specialised n...

The ultimate guide to influencer marketing with Lucy Banks In this podcast, we talk to Lucy Banks, a former corporate banker, transitioned into the adult industry by leveraging OnlyFans, which initially faced societal stigma but ultimately provided financial independence and flexibility. She founded 1 Million Building Media, Australia's first PR and talent management agency for adult content c...

Helping lean marketing teams and getting more done with AI with Dom O’Brien In this podcast, Dom discusses lean marketing strategies for small teams, emphasising the importance of hiring experienced marketers and leveraging AI tools to maximise output. Dom shares his experience working with startups and scale-ups, highlighting the challenges of choosing the right marketing tools and the need for r...

Meet Dan and how he uses his skills as an ex-detective to help businesses grow! With Dan Nikas In this podcast, we meet Dan, a former homicide detective, he discusses his transition to digital marketing and the transferable skills he brought from his law enforcement career. He emphasises the importance of data-driven marketing, building trust, and providing value, and shared his experience in crea...

Top tips to Live podcasting - How can it improve your business In this podcast, Susan explores the benefits and considerations of live podcasting, highlighting its potential for real-time engagement, community building, and monetisation. She discusses the growth of live broadcasting,provides a roadmap for creating live content, and emphasises the importance of planning, promoting, and following up...

The art of design thinking in marketing and branding with Shannon Harris In this podcast, our guest Shannon discusses the importance of design thinking in marketing and branding, with Shannon sharing her journey and experiences in the industry. She also emphasises the need for campaigns to be adaptable and extendable to different mediums, and the importance of considering various campaign elements...

AI & Authenticity: How marketers can stand out in the Age of Automation In this podcast, we discusses how AI is transforming marketing, with the industry now worth $47.3 billion and expected to reach $107 billion by 2028. She explains that while AI helps speed up content creation,improve personalization, and automate tasks, marketers must maintain authenticity since 90% of consumers consider i...

How agency partnerships can allow clients to align their advertising/marketing efforts with their overall business strategy with Stephanie Spicer In this podcast, Stephanie Spicer, an advertising and communications agency specialist from Charlotte, share her career journey and discusses her agency's approach to integrated marketing services. Stephanie explains how her agency helps clients achi...

From Insight to Impact: The power of data-driven marketing In this podcast, we learn more about data-driven marketing, explaining its importance in making informed decisions based on evidence rather than intuition. Susan outlined a framework for implementing data-driven strategies, including setting clear objectives, collecting and integrating data, segmenting audiences, analysing insights, implem...

How to build strong communities with Tatiana Dutra Perez In this podcast, special guest Tatiana Dutra Perez, a global product leader and internationalisation specialist, discusses her journey from corporate tech leadership to helping tech companies expand internationally. She emphasises the importance of diversity in innovation, sharing examples of how different cultural perspectives can lead to m...

Design thinking basics In this podcast, we explored design thinking as a people-centric approach to innovation in marketing, outlining its five-step process and emphasising its focus on empathy, creativity, and customer-centricproblem-solving. Susan shared examples of successful design thinking applications in marketing campaigns, including Coca-Cola's "Share a Coke" campaign, Airbnb...

How the CPM (CORE, Prospecting, Messaging) framework can boost sales instantly, and why it's the only way to set a strong foundation for growth and scalability in business with Doug C Brown In this podcast, Doug and Susan discuss various topics including Doug's journey into sales and business, the challenges of inflation, the importance of understanding one's core values and messaging,...

Sustainability now: Meeting consumer demand with real change In this podcast, discusses the growing importance of sustainability in business, driven by consumer demand and regulatory pressures. She highlights that by 2025, 73% of consumers are expected to prioritize environmental responsibility in their purchasing decisions, with Gen Z leading this trend. Susan mentions several examples of sustain...

Sustainable practices and ethical design is achievable! How? In this podcast, Susan speaks to Jeff Gardner, founder of Prophetic, where he discusses his journey in sustainable and ethical fashion design. Born on a horse farm, his connection to nature influenced his vision to transform the fashion industry. Jeff realised early in his career how environmentally harmful traditional fashion production...

How colours impact marketing In this podcast, Susan discusses the power of colour in marketing, emphasizing its influence on consumer perception and decision-making, and the importance of considering cultural context when using colours in marketing campaigns. She highlights the need for colour choices to align with brand values and audience expectations, and the importance of testing colour choice...

How companies can develop a culture of inclusion through design, and how accessibility has the power to unlock exponential market growth with Brad Scott In this podcast, Brad Scott shares his journey from industrial design to digital design, emphasising the importance of universal design and accessibility in product design. He discusses the need for inclusivity and accessibility in business cultur...

What is connection In this podcast, Susan discusses the importance of connection in everyday life, business, and marketing. She defines connection as a subjective feeling of closeness to others or a larger community, and emphasised that it's not just about the number of relationships, but the quality and depth of those bonds. Susan highlighted three types of connection: intra-personal, interpe...

Crafting community and connection with your audience with Casey Cheshire In this podcast, Casey and Susan discuss the importance of reconnecting with customers in the marketing industry and the potential of small communities to support a brand. They also discuss the benefits of podcasting and community engagement for businesses, the importance of timing and audience understanding in creating onlin...

Marketing for Pharmaceuticals In this podcast, Susan discusses the complexities of pharmaceutical marketing, emphasising the need for balancing business goals with ethical responsibilities and compliance requirements. She highlighted the unique challenges of marketing to diverse audiences, including healthcare professionals, regulators, and payers, and noted the high stakes involved, as the inform...

Business plans - how to make them matter with Andrew Baxter In this podcast, Andrew discusses the importance of business planning, emphasising its impact on sales and the need for simplicity, storytelling, and visualisation. He also highlighted the importance of values in a company, regular check-ins and feedback, and the need for a holistic business plan. The conversation concluded with a discuss...

Sustainable practices and ethical design is achievable! How? In this podcast, Susan speaks to Jeff Gardner, founder of Prophetic, where he discusses his journey in sustainable and ethical fashion design. Born on a horse farm, his connection to nature influenced his vision to transform the fashion industry. Jeff realised early in his career how environmentally harmful traditional fashion production...

Symbolic power of animals in brand logos In this podcast, Susan discusses the symbolic power of animals in branding, emphasising their ability to evoke strong emotions and create instant connections for consumers. She provided examples of how animals like jaguars, lions, and dragons represent strength, agility, and good fortune, and how these symbols can be used effectively in branding. Susan also...

Money mindset and marketing - how they mix with Miriam Castilla In this podcast, Susan and Miriam discuss the impact of money mindset and alignment on the effectiveness of marketing efforts. Miriam, an expert in blending mindset and financial strategies, shared her journey from being an engineer in corporate development to starting her own business in finance and eventually coaching. She highlight...

Why sales and marketing must work together In this podcast, Susan discusses the importance of integrating sales and marketing strategies in businesses to achieve high conversion rates, better customer experiences, and more revenue. She highlights the challenges of operating sales and marketing as separate entities and provided examples of successful integration, such as Hubspot. Susan emphasises t...