More 2 Marketing Podcast - Expert advice on marketing, product and all things business

The importance of integrating sales and marketing strategies for sustainable business growth with Matthew Whyatt In this podcast, Matthew discusses the importance of integrating sales and marketing strategies for sustainable business growth, with a focus on startups and the challenges they face in scaling their businesses. He emphasises the need for alignment between sales and marketing teams, und...

Shift from micro-trends to 'Vibes': The movement away from fleeting fashion micro-trends towards broader, emotionally-driven aesthetics that encompass entire lifestyles In this podcast, we discuss the shift in the fashion industry from micro trends to broader emotional, driven aesthetics known as 'vibes'. Susan explains that micro trends are characterised by their rapid rise and fa...

What to do when you need to pivot your business - a startup journey with April Smith Susan and April discussed April's business journey over the past two years. April initially started a disability support business, catering to high-functioning young adults with disabilities, including autism and intellectual disabilities. The business has now entered its fourth year, with April planning to ma...

Super Bowl special 2025 - The ads that we need to talk about In this podcast, we discuss various Super Bowl ads from 2025, highlighting their themes, execution, and impact. Susan praised Budweiser's "1st Delivery" for its iconic storytelling and perseverance theme, and Uber Eats' "A Century of Cravings" for its whimsical approach and Matthew McConaughey's charm. She...

How companies have through in mental health into branding In this podcast, Susan discusses the increasing importance of mental health branding for companies and provided examples of successful mental health branding by companies such as Glossier, Mad Happy, Coach, and Celsius. She emphasises the importance of authenticity in implementing mental health initiatives into branding strategies, includin...

How does Behavioural science & nudges help business? with Sonia Friedrich In this podcast, we learn more from special guest Sonia about the application of behavioural science in business, emphasising the importance of data and understanding human behaviour to enhance customer experience and improve performance. The podcast also explores the challenges and opportunities of implementing behaviou...

Birthdays - when they got commericalised In this podcast, we learn more the evolution of birthday celebrations from ancient rituals to widespread personal festivities, highlighting the role of marketing and promotional strategies in this transformation. She noted that the commercialisation of birthdays began in the 19th and 20th centuries, with businesses recognizing the economic potential of thes...

The importance of understanding the difference between efficiency and effectiveness in marketing, and how this impacts CEOs' trust in the marketing department with Gee Ranasinha In this podcast, Susan and Gee discuss the importance of understanding the difference between efficiency and effectiveness in marketing, and how this impacts CEOs' trust in the marketing department. They also discu...

Embracing sustainable business practices In this podcast, Susan explores the topic of sustainable business practices. She defines sustainability in business as operating in a manner that meets present needs without compromising the ability of future generations to meet their needs. This involves a holistic approach that considers environmental, social, and economic impacts. Susan discusses various...

How to communicate to Gen Z and not alienate everyone else with JM Herrmann In this podcast, we learn from special guest JM the challenges and opportunities of effectively communicating with Gen. Z without alienating other age groups, emphasising the importance of authenticity, values, and cultural context in brand communication. Together we explore the role of social media trends, the risks of ch...

Budgets - key aspects, commonly overlooked items and emerging trends In this podcast, Susan discusses the importance of budgeting in business management, highlighting various types of budgets and introducing three budgeting trends: zero-based budgeting, conditional budgeting, and integrated business planning. She emphasises the benefits and challenges of each approach, including their alignment wi...

Joining a company as the new CMO can feel like you have walked through the door at Thank God you are here! Why? With David Scribner In this podcast, Susan and David discuss the challenges of starting a new role as a CMO in an existing company. David, a highly accomplished marketing leader with experience in top executive roles at companies like Virgin Mobile and Nestle, shared his insights on the...

Affiliate marketing - what is it and how can I utilise it In this podcast, we discuss the concept of affiliate marketing, a performance-based marketing strategy where businesses reward partners for driving traffic, sales, leads, or conversions. Susan explained how it works, mentioning that affiliates receive unique links or codes to promote business products or services, and earn commissions for e...

Metaphoric storytelling and its importance for brands to standout and be authentic with Sue Rice In this podcast, Susan and Sue discuss the importance of metaphoric storytelling in marketing and its ability to tap into the unconscious mind of consumers. Sue, a world-class marketer and author of "Tiny Thunder," emphasised that storytelling allows for both relationship building and persuasion, makin...

How was marketing used in the era of the Titanic? In this podcast, Susan discusses the Titanic as a symbol of luxury and innovation in the early 20th century. She explores the types of products and services advertised for the Titanic, including culinary delights, luxury amenities, and travel and lifestyle products. Susan also highlighs the legacy of brands like Coca-Cola and the White Star Line, w...

New Year and end of year sales - good or bad? In this podcast, we discuss the reasons behind companies' end-of-year and end-of-financial-year sales. Susan discusses three key elements: consumer psychology, retailer motivation, and marketing cycles. Susan explains that consumer psychology plays a significant role during holiday periods, as people are more inclined to buy gifts or prepare for the Ne...

Christmas marketing campaigns - a history In this podcast, we learn trace the development of Christmas marketing from its origins to the present day, highlighting the role of early advertisements, Charles Dickens' "A Christmas Carol," and the creation of the first Christmas card. Susan discusses the emergence of Santa Claus as a symbol of Christmas marketing, thanks to brands like Coca-Cola, and t...

The power of company culture with Chris Dyer In this podcast, Susan and her guest, Chris Dyer, discuss the power of company culture. Chris, an expert in company culture and a former leader of teams of thousands, shares his journey of discovering the importance of culture in his business. He started his business after 9/11 and realised that his company's culture was not right. He became curious abo...

The no-code revolution: How to automate your business without coding with Michael Greenberg In this podcast, Susan and Michael Greenberg discussed the concept of the "no code revolution" and its potential to automate businesses without the need for coding. Michael, the founder of 3rd Brain Digital, shared his insights on how businesses can streamline operations and maximise efficiencies through cu...

How to create a mission and value statement you can stick to In this podcast, we learn more about the importance of value statements, mission statements, and vision statements in shaping an organisation's identity and strategy. Susan uses examples from Patagonia, Zappos, NASA, and Walmart to illustrate how these statements can influence a company's culture and decision-making processes. Susan emph...

Scaling your business without sacrificing culture: How to grow your business while maintaining its core values and culture with Manish Dudharejia In this podcast, Manish discusses the importance of culture in scaling a business, sharing his experience of growing a digital marketing agency into a global enterprise. He emphasised the need for hiring diverse personnel who fit the organisation's cultu...

Crafting successful product launches utilising market research In this podcast, we learn more about the crucial role of market research in product development and launch, particularly for consumer packaged goods (CPGs) and fast moving consumer goods (FMCGs). Susan pointed out the unique characteristics of each and the distinct research approaches required. Susan also stressed the importance of mar...

How to navigate the complexities and create an award-winning brand that stands the test of time with Zoë Phillips-Price In this podcast, Susan and Zoe discuss the complexities of marketing and brand building, with Zoe sharing her extensive experience in marketing across various industries and continents. They also explored the challenges and strategies involved in building a brand, particularly in...

A guide to retail marketing In this podcast, we learn about the evolution of retail marketing in the digital age. Susan highlights the shift from traditional brick-and-mortar dominance to the rise of e-commerce and the integration of online and offline experiences through Omni Channel strategies. Susan also emphasises the importance of data-driven marketing, personalised experiences, and the role...

The 4 C’s of building an unbeatable brand with Emma Schermer Tamir In this podcast, Susan and Emma discuss the importance of branding, the role of AI in marketing, and the challenges and opportunities for smaller brands competing with larger companies. They also emphasised the need for a customer-centric approach, regular review and evolution of brand elements, and the value of understanding human...