More 2 Marketing Podcast - Expert advice on marketing, product and all things business

Trends in product management. In this podcast we go through a range of top trends to make product management more successful for you and your business: focus on problem, stakeholder engagement, PM role is critical, ensure strong systems and processes are in place, adapt to a hybrid way of work, clear vision and strategy, be customer centric and work smarter with efficiencies. By understanding thes...

Woke and the potential for Brands -  In this podcast we explore what Woke Brand is and how it impacts Brands reputations. Dr Abas a subject expert on Woke Brand provides a neutral and fascinating understanding. Dr Abas is an Assistant Professor in Marketing within the Macquarie Business School at the prestigious Macquarie University and has recently published a book on Woke - Woke Brand: From Sell...

Personalisation. In this podcast we go through some key areas to ensure you will succeed in personalising your content for your audience. Responses have been gathered by leaders in this field and shared. Learn from the experts on what to focus on and pitfalls to avoid. Visit @more2marketing to read the blog to accompany this podcast. Don't forget to follow to be the first to hear the next podcast...

Creating sustainable products early phase-  In this podcast we explore the beginning phases of a sustainable product side love project with Thieny. Thieny is an Owner, Podiatrist and Traditional Chinese Medicine Practitioner and has always wanted to express her creative side. Through her journey of creating her personalised shoes and totes – we learn her thought process on: labelling her prod...

Let’s discover Digital Marketing. In this podcast we explore the fundamentals of digital marketing. This is a great overview podcast to get an understanding on different aspects of digital marketing and how they can be utilised. Visit @more2marketing to read the blog to accompany this podcast. Don't forget to follow to be the first to hear the next podcast and follow. Please note: This is a conver...

Building presence in social media & Embracing ‘service’ as a connector. In this podcast we explore two areas that begin to intertwine – service and social media. Glenn has a brilliant career stemming in training and educating teams in companies. When deciding to pivot careers, he used his skills in the media industry, combined with this love of service to build a new career as an extremely suc...

Super Bowl Special 2023. In this podcast Susan runs through some of the standout ads from this years Super Bowl. Google Pixel - This ad is all about showing the latest features! Erasing and unblurring… and the ad magically shows you how easy it is. The ad made me want this phone! Clever use of real like issues like photo bombers being erased, and those photos you want to unblur. I think this one w...

The Marketing Plan In this podcast we discuss the high level activities included in the marketing plan and how it all relates back to the ‘how’. Activities covered includes: knowing your product/service, understanding the customer base and persona, build industry analysis on your competition, resources needed, setting goals and KPIs, timing and media. The episode is aimed to help you create the be...

Creating events and using social media. In this podcast we explore the use of social media when creating events. Catherine Frohlich shares her experience in using audience targeting to create amazing events content. How do you reach your audience through social media? What should you include in a reel? We will go through examples and get some great tips for success that can be transferable to just...

Exploring Ancient Marketing. In this podcast host Susan Walsh goes back in time to where marketing began to inspire – ancient China, Roman, Egypt and Greece. We learn that to be successful in businesses, images were used to convey the product/services sold meaning. Ancient history is a favourite topic for Susan – who has loved to mesh with her passion for marketing in this podcast. Visit @more2mar...

What is product delivery and why it is important. In this podcast Jason Glynn joins host Susan Walsh to explore what phases are involved in product delivery. We learn what the difference is between a product manager and product delivery manager, and also discover why the testing phases are so important before going to market. Visit @more2marketing Guest Jason Glynn @ LinkedIn Jason is a highly exp...

Understanding the marketing mix. In this podcast host Susan Walsh goes through the original 4 P’s of the marketing mix: Product, Promotion, Price and Place. The 3 additional P’s of People, Process and Physical Evidence are discussed. With final discussion on two other areas to consider for the marketing mix in the future: the space for partnerships and artificial intelligence.  It is importan...