More 2 Marketing Podcast - Expert advice on marketing, product and all things business

Understanding consumer motivations, decision-making processes, and behaviour to tailor marketing efforts In this podcast, we discuss the importance of understanding consumer motivations, decisions, and behaviours in the evolving landscape of marketing. Emphasising the need to decipher consumer behaviour, understand consumer motivation, unravel decision-making processes, consider external factors,...

Teresa Torres shares insights into the evolution of product management and the concept of continuous discovery in product management. In this podcast, Teresa discussed the concept of continuous discovery in product management. Teresa shared her journey into the product world, starting as a designer and moving into various roles in early-stage startups in Silicon Valley. Expressing her love for the...

How is buying a pair of shoes like a marketing plan In this podcast, we liken the process of buying shoes to creating a marketing plan, asserting that both involve purposeful selection, strategy development, execution, adoption, and storytelling. Highlighting the importance of considering comfort, style, and purpose, and suggested that selecting strategies and tactics tailored to the target audien...

Talking with Jim Penman, the man behind all the Jim's franchises - what does the path of an entrepreneur look like? In this podcast, we meet an Australian entrepreneur who has helped thousands - Jim Penman. Jim shared his unconventional career journey, starting with a doctorate in university and eventually venturing into the business of lawn mowing. He emphasised the key to his success has bee...

What are the C's in marketing? How many are there? In this podcast, we learn about the different marketing models, focusing on the 4C's and 5C's models. The 4C's model, consisting of consumer wants and needs, cost to satisfy, convenience to buy, and communication, emphasises a consumer-centric approach to marketing strategies. Conversely, the 5C's model, which includes company,...

Mastering product management: Navigating tech challenges & strategic roadmap In this podcast, we learn about strategic product thinking and product management with the amazing Rich Mironov – who has over forty years of exceptional experience. The importance of clear communication, setting realistic expectations, and avoiding misunderstandings when working with C-suite was discussed with additi...

What is in a name. What should you consider when naming your brand In this podcast, we learn about the importance of naming a brand and the considerations involved. A brand name needs to communicate clearly, is consistent, memorable, and evokes emotional connection with the audience. Susan also underscored the need for a strong brand name when aiming for global expansion, with considerations such...

The ecommerce ripple effect: Asia Pacific's influence on Australian Market with Richard Bennett In this episode, we explore the dynamic landscape of ecommerce in the Asia Pacific region and its implications for Australia. Five key trends take centre stage: 1. Mobile Commerce's Meteoric Rise: Asia Pacific is witnessing a remarkable surge in mobile commerce, with smartphones becoming the go-...

Feature fetish? When do features need to be curbed In this podcast, we learn the dangers of feature factories, which focus on releasing too many features at a rapid pace and prioritising quantity over quality, leading to bloat and confusion for users. Susan highlights three main concerns: rapid feature deployments, which emphasise quantity over value, user confusion, and increased maintenance cost...

Entrepreneurship - how to begin the journey and what to avoid with Mike Rosenbaum In this podcast, talk with Michael, an entrepreneur with extensive experience in the digital retail space, particularly in Australia and North America, He discussed his journey into entrepreneurship, highlighting his experience with property technology and share economy businesses. The conversation also covered the a...

Stakeholder management - why it is important? In this podcast,  we learn about the significance of stakeholder management in project, organisation, or initiative. Susan outlines the key aspects of stakeholder management, including identification, prioritisation, engagement, mitigation, and relationship building. Susan also pointed out the potential challenges of stakeholder management, such as tim...

SEO - how to make it work for you  In this podcast, Susan and Kate stressed the significance of SEO in establishing a robust online presence, highlighting the need to comprehend the target audience's needs, utilise modifiers for keywords, and provide unique offerings. They cautioned against focusing on broad audiences and advised concentrating on converting the right people. The conversation a...

Do products really have a lifecycle? How do I understand it? In this podcast, Susan discussed the product life cycle stages, emphasising the importance of understanding these stages in making strategic business decisions. She explains that products typically go through an introduction, growth, maturity, and decline stage. The pros and cons of the mature and decline stages, and the need to understa...

Elevating Brands: Unveiling marketing mastery with Kim Lawton In this podcast, Susan and Kim explored the significance of branding and marketing in business. Kim, an acclaimed marketing expert, shared her expertise in crafting successful brands and activations. She highlighted the pivotal role of her agency, Enthuse Marketing, and her non-profit supporting women entrepreneurs. They concurred that...

Memory matters - Memory techniques for daily life and business In this podcast, we learn about the importance of memory in daily life and for business. Venkat shares his personal experience of learning memory techniques and emphasised the impact of memory loss on people's lives. Venkat highlights the benefits of memory training for problem-solving skills and suggests tools to reduce anxiety an...

What is customer feedback? What can I use it for? In this podcast, we cover the significance of customer feedback in modern marketing. Customer feedback provides valuable insights into products, services, or experiences, helping businesses to improve and grow. This podcast highlights the impact of customer feedback across various sectors and the importance of collection and analysis methods such a...

What is a product roadmap? How can I make these standout and useable for everyone In this podcast, we learn we discuss the significance of product roadmaps in product management and development. Susan outlined the essential elements of a product roadmap, including visual representation of the product vision and strategy, timelines, key initiatives, dependencies, and prioritisation. She emphasised...

How influencers can drive your business growth In this podcast, Susan interviewed Sarah about her successful social brand, Mys Tyler, which aims to help real women contribute their content and find clothes that fit them well. Sarah shared her experience of not feeling confident in her body type and her need to dress well, leading her to develop Mys Tyler as a platform for people to connect with ot...

What is an MVP? Why would I even think about going this? Am I crazy? In this podcast, we discuss the concept of a Minimal Viable Product (MVP) as a strategy for launching new products or businesses. Susan explained that an MVP is a simplified version of a product that allows for testing the core hypotheses with minimal effort, focusing on speed and efficiency. The MVP is quickly developed and incl...

The importance of A/B testing to optimise results In this podcast, we discussed the importance of A B testing for optimising results in various fields, such as marketing, web development, and content creation. Susan explained that A B testing involves comparing two versions of a website, email campaign, or content to determine which one performs better. This process allows for data-driven decision...

Accessibility - what does it have to do with marketing? In this podcast, we discuss the importance of accessibility in product and marketing design, highlighting the concept of universal design. She discussed creating products that are easy to use for all individuals, regardless of their abilities, and emphasised compliance with accessibility standards such as the Web Content Accessibility Guideli...

The difference between service management and product management In this podcast, Susan and Ben had a wide-ranging discussion about service marketing, with Ben drawing on his unique background in Fine Arts, social studies, content creation, accounting, and product management. He emphasized the importance of understanding human behaviour and customer needs in service design and product management....

What is Voice of Customer and how can we use it to improve businesses?   In this podcast, we discussed the significance of the Voice of Customer (VOC) methodology for businesses. She elaborated on how VOC involves gathering and understanding customer feedback, opinions, and preferences about products, services, or brands to enhance customer satisfaction and make data-driven decisions. Key aspects...

The importance of go to market In this podcast, we learn more about Go To Market. Michelle emphasised the importance of collaboration between teams in the product development process. She highlighted the need for marketing to be involved from the beginning to understand the product's features, target audience, and selling points. In their experience building a brand in the Fintech space, Miche...

What is involved in pricing a product? The basics of product economics   In this podcast, we discuss the importance of product economics and pricing strategies in marketing. They explained that pricing involves a comprehensive analysis of costs, including variable costs and break-even points, as well as market research to determine customer willingness to pay. The conversation highlighted pricing...