Modern Chiropractic Mastery

Are you a business owner who also travels? Are you confused about organizing your points, what types of cards to open, and how to effectively utilize your points?    In this episode we provide you with a unique topic that is fresh to the podcast. I have Eli Facenda of Freedom Travel Systems on optimizing and organizing your points to save incredible money. Eli has some great strategies a...

We see the social media influencer and think that large followings and minor celebrity status is the direction to go with our marketing. We see big brand marketing spending and think it takes significant money for marketing. The chiropractor with shock factor videos with tons of likes must be the way to go.    This leads many chiropractors to the Spray and Pray model of creating content...

In my opinion, we are in Phase 3 of the evolution of the Sports Chiropractor. There are many exciting aspects of this new generation of Sports Chiropractors, but also some concerns.    In this episode, I interview Dr. Alan Sokoloff, a Sports Chiropractor who has been on the leading edge of the profession for many years and has built a great and sustaining practice in addition to his work...

At this point has become a cliche of sorts, but it doesn’t make it any less true. Working “On” your business is a necessary component of building the practice of your dreams that offers the highest quality patient care, provides great jobs, and supports your family's wonderful life.    Too many of you are starving artists and will die on that hill. Some of you know it doesn’t have to be...

Digital Marketing is always changing and keeping up with it all can be overwhelming. However, if you learn and craft your expert positioning, you can adapt to those changes much easier.    Digital marketing has many aspects, but in this episode, we break down the fundamentals of optimizing it to help grow your practice.    Dr. Brian Paris joins me today to provide us with his j...

A key to your online marketing is to optimize your Google Business Profile. Not only should your Google Business Profile have all the correct information and have many great Google Reviews, but you should also make it like your second website.    What do I mean by a second website? I want prospective new patients to feel like they get the true essence of your practice. You can do things...

Many mistakenly believe that people are born leaders only. The reality is that leadership can be learned and improved. As a chiropractor, you need to lead your patients, your team, your profession, and your family.    In this episode, I bring back Manuel Astruc MD to discuss Leadership and its essentials.    Dr. Astruc first became interested in psychiatry during medical school...

Instagram is ever changing and still very important for your chiropractic marketing. For many, it can be confusing and overwhelming to try to compete in a sea of content found on IG.  In this episode, I interview Molly Cahill about IG Reels and 6 types of content you can utilize in your overall Instagram marketing strategy.  One of the misconceptions chiropractors have with Instagram is...

Being in bigger rooms is vital for your professional and personal growth. As you achieve more, such as finishing eight years of higher education and opening your own business, and when you work hard, smart, and consistently over some time, a level of success, you find fewer and fewer friends, family, and support systems who can help you grow even more.    I started my journey of professi...

Very few chiropractors have a thriving practice and the freedom of time, travel, and growth that this week’s guest Ryan Wigness DC has achieved.    It doesn’t happen overnight, but when you strategically focus on your clinical mastery, business strategy, and professional development, you can build the practice that services not only your patients but yourself and your family.  &nbsp...

Most employers wish their employees cared about the business as much as they do. Most employees wish their employers care about them as much as they care about the business. There’s a disconnect when employers think about their employees but fail to show, tell, and demonstrate they care.   In this episode, I am excited to bring back Joey Coleman to the show. Joey Coleman helps companies keep...

Improving your communication and speaking skills is the fastest way to grow your practice, build trust with your patients and position yourself as an expert in your community.  One of the biggest misconceptions is that great public speakers and communicators are born that way. Sure, some have a unique talent, however, much of what you see from great speakers and communicators is a learned ski...

Many chiropractors are busy and broke, or busy and broken. It shouldn’t be that way, and it doesn’t have to be that way. It may take some challenging work to get there, but having healthy margins in your life should be the lighthouse.    We often only think of the word margin as it relates to profit, however, there any multiple aspects of margin you should strive for in your professional...

Many chiropractors sell products in their practice, be it pillows, supplements, topical analgesics, etc. But are you doing it elegantly and effectively?    In this episode, I interview Paul Timko who has decades of experience helping providers integrate products into their practice and how to utilize them to help your patients first and increase revenue second.    There are man...

Are you chronically putting off things you know you need to do that, when delayed, impact you negatively?    You are not alone, but it doesn’t have to stay that way. You don’t have to have shame, guilt, and frustration around it. Maybe you need to fully understand what procrastination is and what it is not.    In this episode, I provide some insights into what procrastination a...

Personal finances can be a struggle for many, not only budgeting, but also saving appropriately. It’s frustrating to work hard and not have a lot to show for it and feel behind.   We got into this profession to help people but also have a level of financial freedom and be on track for a healthy retirement.   In this episode I interview Kim Butler on achieving financial freedom faster and...

Cutting through the clutter in your community and positioning yourself as an expert in a particular niche is the fastest way to build a great reputation and practice. In this episode, I interview Dr. Donald Murphy of the PSP Program, PSP Network, and the CRISP books we have all come to love. Dr. Murphy shares his insights on professional development, becoming a Primary Spine Practitioner, and othe...

We understand the importance of excellent clinical care for our patients. However, we often forget the importance of effective communication and how that improves their adherence to care and, ultimately, their outcomes.  As chiropractors, we tend to under-communicate or even over-communicate. We are busy, we are distracted, we don’t have systems in place, and we sometimes assume the patient k...

Choosing a location to build or buy your practice often isn’t well thought out by most chiropractors, but it is not surprising, there is a lot that goes into the process. Companies like The Joint and Trader Joe's spend millions to get it absolutely right.  I often joke that if I was opening a new practice I would just open next to a Trader Joes, because they have nailed it consistently. ...

The pandemic has presented various challenges to medical practitioners, particularly the issue of payroll and overhead costs. With funds from PPP, EIDL, and HHS grants running out, and insurance companies not raising reimbursable rates, chiropractors are struggling to stay afloat. In this episode, I interview Greg Crabtree, a practicing CPA and partner in one of the top 20 national firms in the US...

In this episode of Modern Chiropractic Marketing, we address a widespread problem in the chiropractic industry known as the "Chiropractic Vicious Cycle". Listeners will learn about the challenges that chiropractors face in the current job market and how the lack of well-paying associateships for young DCs perpetuates this cycle. I explore how to finally break the cycle and dive into essential busi...

As a chiropractor looking to make a mark in your niche, you need to be aware of the changing dynamics in your industry. It's no longer enough to be good at what you do. You need to be a game-changer, an industry transformer who sets the bar high for others to follow. And that's where Shane Lawlor comes in.   Shane Lawlor is a renowned chiropractor and golf fitness expert who has made a name f...

I often have chiropractors convey their inability to not only meet new people in the community but actually cultivate those professional relationships. Many chiropractors don’t know how to start, or even if they do, they don’t know how to cultivate it into a referring partner.  In this episode, I interview Attorney Drew Kapneck who is in my local community and in a very short period of time h...

I recently read Creativity Inc . by Ed Catmull, the President of PIXAR Animation and Disney Animation. This book’s subtitle says it all. “Overcoming the unseen forces that stand in the way of true inspiration.”  One of the chapters of this book is titled “Honesty and Candor,” and it provides a detailed breakdown of how Candor can be more valuable than honesty and why.  A brief excerpt wi...

Navigating the latest in chiropractic research and being able to clinically apply it can be confusing and overwhelming. We all want to apply the latest clinical best practices to our patient care, but where do we start?  You may also be wondering who is advocating for you as an evidence-informed chiropractor. Who is looking out for you, your practice, and the development of a thriving clinica...