Mindful School Marketing

In this episode, Aubrey and Tara go over their Goodreads list, picking out their top 10 books for school leaders to read for personal and professional development. Genres ranging from novels to financial literacy, Aubrey and Tara offer a wide selection of suggestions that will be sure to captivate your interest and promote your small school!

In this episode, we are joined by Angie Ward, Digital Marketing Strategist for Schools, Camps, and Education-centric Nonprofits, and Founder of Enroll Media. Angie reminds us to get back to basics so that we can find direction and purpose in our marketing. Giving us insights into the trajectory of LinkedIn and its success for small school marketing, Angie reveals key insights into how over she has...

Joined by Bob Sager, founder and current President of Edu-Tech Academic Solutions, we learn how to mindfully usher small schools towards integrating essential technology into their learning infrastructure in a way that is empowering, beneficial, and cyber secure. With 30 years of experience, Bob shares his story of navigating this fast-paced industry, showing how edu-tech can be greatly beneficial...

In this episode, Jamie Giblett, Sales Manager at Digistorm’s Denver location, breaks down how independent schools can simplify and ease prospective parents throughout the admissions process. Through a personalized approach, proper data collection, tailored communications, and a gentle nudge, Jamie shares with us how to showcase our school’s unique selling points to the right parents in...

In this episode, Beth Yoder, CEO and Founder of P3Hired and seasoned professional in the recruiting and talent management space, offers communication and social tactics for hiring and building your school’s dream team, sharing the importance of remaining open, listening to understand, trusting your gut, and holding true to your integrity.

Aubrey and Tara are joined by Megan Sumrell, Founder of ThePinkBee app and Time Management Coach for Women. Megan’s calling is to shift work-life overwhelm toward balance and empowerment through her TOP Planning System. Megan shares her story from working in single-hood to managing the overwhelm of a full-time career while navigating the role as a mother. Telling her story of how she reclaim...

In this episode, Angela Brown, the Senior Enrollment Insights Leader for K-12 at Niche , shares her wisdom from years of developing content and research to advance admissions and marketing roles to strategize, plan, and execute for success – she discusses social proof in action, 2021 parent survey results, how schools can stand out in the marketplace, and much more!

Aubrey and Tara are joined with Karyn Ewart, a trained clinical psychologist and successful independent school starter who shares her journey of opening Sycamore School in Arlington, VA. With 20+ years of experience working in the educational system as head clinical director and head of school in both public and private schools, Karyn recognized a need for a different kind of education- one that p...

Aubrey and Tara discuss retention strategies, focusing on methods towards aiding parent to school connection. Due to Covid, small school enrollment has skyrocketed but parent to school ties remain severed. As public schools reopen and reality returns to normalcy, how will you showcase to parents that your school is still the right choice? Aubrey and Tara share their solutions, taking us back to pr...

In this episode, we are joined by Rohan Arjun, a seasoned admission professional, diversity practitioner, and educational consultant. Through his work, Rohan is devoted to prioritizing diversity, inclusion, and POC representation in small schools, strengthening community, and enriching every student’s educational experience and ability to thrive.

In this episode, Aubrey and Tara chat with guest Joe Monzo , talented Video Strategist & Videographer for schools, non-profits, businesses, and proud owner of Monzo Media Productions . Joe shares his love for video production, his creative process, and what it takes to capture a school’s authentic essence through the lens .

In this episode, Aubrey and Tara chat with Truth Tree’s Principal , Trevor Waddington and Director of Innovation , Liz Yee – together they imagine the future of digital marketing for independent schools discussing newfangled topics such as NFTs, the metaverse, voice first technology as well as brand alignment and mindful marketing that will set up your digital strategy for the year.

Your website is the front door to your school, and it might be what’s attracting or deterring prospective parents. Today, Aubrey and Tara are sharing with you some do’s and don’ts when building and refreshing your schools website for the upcoming year – discussing both effective and ineffective design trends, common mistakes, free marketing tools, SEO, broken links and more...

In this episode, Taneesha and Emily talk about how you can create a more supportive environment for students, teachers, staff, and parents at your school through trauma-informed practice, mental health awareness, and equitable instruction. They also share their strategies for being more mindful at school and at home.

In this episode, Stephanie shares key tips and strategies for strengthening & empowering yourself, such as self-awareness, fitness, meditation, and mindfulness. She talks about how you can create a routine that sets you up for success, in addition to how school leaders can empower and inspire young women.

In this thought-provoking episode, Michelle reflects on what makes people happy. She shares insights from her interviews with over 500 people across the country on creating happiness and fulfillment in their lives, regardless of external circumstances. She also talks about how happiness applies to school marketing, and how you can make small shifts in your life to reduce burnout and increase happi...

Are you feeling burnt out at your school? In this motivational episode, Sherry talks about how burnout does NOT have to be a part of your job description as a school leader. Through a mindful and intentional approach towards work and life, you can not only overcome a toxic burnout cycle but actively prevent it. Sherry also discusses the importance of integrating mental health resources into your s...

Do you want to build a better dynamic between your school and board? In this episode, Brooke and Liz discuss key strategies to create and maintain a highly effective school board at your small or independent, from setting clear expectations to ongoing professional development. They also share ways they incorporate strategic thinking and mindfulness into their leadership.

In this engaging episode, School administrator and Technology Director Amber Teamann talks about how schools can strategically utilize technology that was implemented as a result of COVID-19. She also shares many key insights into educational leadership and how school leaders can incorporate intentionality and embracing their mistakes in order to be the best leaders they can be.

Do you want to better understand attrition at your school? In this informative episode, Jill discusses how independent schools can take a holistic and insightful approach to improve retention with leadership mentoring, qualitative research, brand assessments, and identifying stumbling blocks to help a school best serve its constituency. She also shares a few key takeaways for retention, especially...

Do you want to be more involved in your community? Whether it’s connecting your school to volunteer work, engaging the right volunteers for your school, or participating in opportunities outside school, volunteerism can be a lifelong, fulfilling part of anyone’s life. In this inspiring episode, Cristin shares how to empower volunteers by connecting them with work that is aligned with their skills,...

In this episode, we talk with Val and Jen about the importance of diversity, equity, and inclusion in independent schools, what it means to practice DEI, justice, and access without being performative, and how working with a consultant can help independent schools be leaders of change.

Do you want to create more engaging graphics & social media content for your school? In this episode, Roger gives powerful content creation strategies with the easy-to-use, free graphic design platform, Canva. He also shares ways we can be more mindful in working towards our goals and provides helpful resources for leaders.

Do you live on the edge of burnout? Are you constantly putting out fires at your school? Stacie emphasizes the importance of putting yourself first in order to create the life you want. She shares transformational tools and techniques for reducing stress, returning to center, and creating harmony within yourself to be able to live and work more holistically and effectively. 

In this special admissions panel episode, we’re joined by Melinda and Kelly as they share great tips for tours and open houses, the pivots they’ve made over the past pandemic year, and ways they incorporate mindfulness into their work and personal lives.