Mindful School Marketing

Revamp your school’s communication approach with advice and cutting-edge tools in the newest installment of Mindful School Marketing. Tune in as we delve into the art of refining your school’s marketing and communication strategies, while also enhancing the effectiveness of your efforts through strategic scheduling practices. Join us as we explore innovative ways for school administrat...

Listen into this episode of The Mindful School Marketing Podcast and meet the knowledgeable Katherine Morgan Schafler, a New York City-based psychotherapist, author, and speaker who’s passionate about understanding perfectionism. She is joining us in this episode and we are talking about the ins and outs of perfectionism styles, tapping into the power of confronting tough emotions for a rich...

In this episode, we explore the world of school partnerships and fundraising with expert Chris Pryor. Chris is the founder and principal of Lead Team Partners. With a career spanning more than two decades in independent schools, Chris has worn many hats from Director of Admission to Assistant Head for Advancement. Tune in to learn how to lead with conviction by highlighting key objectives and maxi...

On this episode of Mindful School Marketing, Andrea Gribble, an ardent social media enthusiast, shares her passion for helping schools showcase their daily achievements and share their stories with the world via social media. In this episode, we cover powerful social media techniques to engage and captivate your school community and how to tackle common obstacles in independent schools’ soci...

In recent years, AI tools have become increasingly popular in digital marketing for their ability to streamline tasks and provide valuable insights into customer behavior.  In this week’s episode, we are joined by Pam Aungst Cronin, a widely recognized SEO, PPC, and web analytics expert, President of Pam Ann Marketing, LLC, and founder of Stealth™ Search and Analytics.  Pam joins the sho...

In this episode of Mindful School Marketing, we are joined by Rebecca Bernardo-Hartley, a seasoned school marketer with over 7 years of experience in the field. Rebecca shares her expertise on email marketing and how it can help schools showcase their unique stories to prospective families. Throughout the episode, Rebecca shares examples from her own experience at The Wolf School in Rumford, Rhode...

Kristin Moore is the director of marketing and enrollment for the 73 Catholic Schools in Western Washington in the Archdiocese of Seattle. Alicia Sullivan is the director of marketing and admission at St. Luke’s School in Shoreline, Washington, and has been instrumental in the growth of this unique community for the past ten years. Together, these two educators are passionate about access to...

In this episode of Mindful School Marketing, Aubrey and Tara join Susanne Carpenter, a strategy and leadership consultant and former educational leader, to uncover the challenges of leading independent schools and explore how to build trust, develop teams and drive accountability to transform schools and lives. Tune to hear more about how can independent school leaders support and sustain themselv...

We are switching it up this episode and today Tara is interviewing Aubrey about how it went hosting her first virtual Small School Leaders Conference. Aubrey set out to organize an innovative virtual three-day conference that focused on topics related to development, marketing, and enrollments. The idea came from Aubrey's experience of working in both small and large schools, and realizing that th...

In this episode, we are joined by David Willows and Suzette Parlevliet from [YELLOW CAR] a leading training and consultancy firm focused on helping schools stand out through experience strategy. Join us as we discuss how experience strategy works for independent schools and how it can help schools stand out. We also cover how to design intentional experiences for families and a tool that helps sch...

Today we are joined with Timo Nieuwoult, marketing leader at Digistorm. Timo dives into the varying marketing tactics geared towards Gen X, Y and Z and how each generation is unique. He shares how each approaches school decision-making differently, as shown in current marketing trends, and how to appease each group.

In this episode, we are joined by Jesse Meadow, co-founder and managing director of Schoolcraft Digital. Jesse shares with us long-term, multichannel digital marketing strategies and tactics and current and upcoming digital marketing trends at the organizational level.

In this episode, we are joined by Michelle Mercurio, a brand catalyst and authenticist who empowers big-picture thinkers to be true to themselves, find their unique brands, and execute their goals in a way that aligns with their vision. Showing her clients how to showcase their unique stories to build connections, Michelle shares with us the power of storytelling and how schools can benefit from t...

In this episode, we are joined by Rob Norman, co-founder of InspirED School Marketers, a free, professional development resource and community for private school marketers worldwide. Rob dives into his 2022 InspirED Private School MarCom Survey Report, assessing current marketing trends and the trajectory that small schools are heading toward in the upcoming year.

In this episode, we are joined by Maritza Lizama and Pamela Nieto, founders of Captiva Branding, a full-service marketing and communications agency based in Washington, DC. With years of marketing experience, these two work together to promote small businesses and nonprofits through powerful storytelling, strategy, and today give us their top insights on better marketing your small school to multi...

In this episode, we are joined by Mike Gwaltney, a consultant under Independent School Management ISM. Mike explains the various stages of academic planning and his goal of helping schools adapt and evolve their programs to stay relevant in order for students to become their optimal selves in the long run.

In this episode, we are joined by Margaret Schlachter, Director of Development and Alumni Relations at Wasatch Academy. Margaret practices innovative ways of building connections with alumni students while still incorporating meaningful and classic soft touches. Margaret shares with us the importance of relationship building and how to create a strong and supportive community in the digital age.

In this episode, Aubrey and Tara chat about surveys and how they can be a great asset to your school when used correctly. Together they tackle this daunting task, deconstructing when to send surveys, how to build them, and how to utilize the resulting data to your best advantage.

In this episode, we are joined by Rob DiMartino, Co-Founder and Chief Evangelist at Finalsite. Working with over 2000+ Educational Institutions across the globe, Rob strives to align school websites to authentically reflect their mission to engage the perfect prospective families and create real emotional bonds that extend beyond the screen.

Joined with Patricia Weinzapfel, communications consultant and author of, “Closing the Loop: A Powerful and Practical Guide to School-Home Communication.” Patricia bridges the gap between parents and the classroom with her top school-home communication tips, helping us build meaningful connections and embrace our humanity.

Joined with Janet Swiecichowski, educational public relations professional, we address current happenings in crisis communications and discuss the breadth of public relations- going beyond media and distilling it to building meaningful and mutually benefitting connections with stakeholders in order to achieve your school’s goals.

In this episode we are joined by Antony and Greg Campitelli, brothers and co-founders of Enquiry Tracker: an all-in-one application that stores and manages families, track demands, and grows enrollment. With complementing backgrounds working in schools and the tech industry, these siblings team up to find innovative solutions for independent school marketers and admissions offices everywhere!

In this episode, Andrea Gribble, founder of #SocialSchool4EDU, utilizes social media to uplift and celebrate schools everywhere. Andrea and her team work alongside staff and teachers to showcase online the heart of each school, enabling parents and faculty to stay connected to the classroom.

In this episode, Rebecca Malotke-Meslin, founder of Pleasantly Aggressive Coaching and Consulting, shares her passion for empowering women school leaders towards confidently owning their leadership in the workspace and personal lives. With a background in gender studies and sociology, Rebecca recognizes how race, gender, sexuality, and class impact those in leadership roles and strives to guide wo...

In this episode, we chat with Brad Entwhistle, the Founding Partner of imageseven in Australia. For the past 32 years, Brad has helped schools align to their vision, ensuring that they fulfill and stay true to their promise to families and students, teaching that branding is far more than just a logo.