Mindful School Marketing

In this episode of the Mindful School Marketing Podcast, we welcome Miriam Stein, founder of Saddlerock Strategies, to discuss effective enrollment strategies and organizational health for schools. Miriam shares her journey from teaching to admissions and consulting, highlighting her passion for helping schools thrive. The conversation dives into the Working Genius model, a workplace productivity...

In this episode of the Mindful School Marketing Podcast, join Aubrey and Tara as they bring you exclusive insights from the VAIS Advancement Institute in Staunton, Virginia. The conference featured an impressive array of speakers covering topics in development, marketing, and admissions, providing attendees with a broad spectrum of knowledge all tailored for school leaders. If you’re an asso...

Join us in this episode of Mindful School Marketing as we delve into the world of visual storytelling with Helen Sachs, CEO and founder of Striking Media. From her beginnings at BBC Television Centre in London to her current role crafting impactful videos for local businesses and nonprofits in Northern Virginia, Helen brings a wealth of experience in videography and photography. In today’s e...

In this episode of Mindful School Marketing, we are celebrating 3 years of this podcast and we are joined by Greg Angilly, the Head of School at Virginia Beach Friends School. Greg crafted a groundbreaking curriculum to empower middle and upper school students to delve into the complexities of the human brain and unlock the secrets to genuine happiness. With a deep-rooted belief that happiness can...

In this episode delve into the art of authentic school marketing with guest Terry Dubow, Director of Communications and Story at Marin Montessori School. Tune in as we explore the importance of understanding parents' needs and fears in marketing strategies, emphasizing the value of showcasing faculty work and aligning with the school's values. Through practical examples and insightful discussions,...

In this episode Mindful School Marketing. we’re joined by Liz Zweigle, Director of Marketing and Sales at TruthTree. With a background spanning nonprofit, university, and K-12 marketing, Liz brings a wealth of expertise to the table. In this episode, she demystifies digital marketing for schools, delving into online ads, AI-powered chatbots, and the ever-evolving landscape of digital outreach. Sho...

In this episode of Mindful School Marketing, we’re joined by Karl Boehm, a seasoned marketing strategist for independent schools. With over two decades of experience, Karl has propelled brands like Johns Hopkins and Westminster School to new heights. Now, he’s sharing his expertise on social media auditing and its crucial role in school marketing. Join us as we delve into the importance of a...

Join us in this episode of Mindful School Marketing as we welcome Barb Doyle, the Director of Marketing and Communications at Renbrook School in West Hartford, Connecticut. With over twenty-five years of diverse experience in marketing, graphic design, operations, and leadership across education, healthcare, and publishing, Barb brings invaluable insights to the table. In our discussion, Barb shar...

In this podcast episode, we welcome Peter Barron, who shares his insights after spending over 20 years serving independent schools. The conversation delves into reimagining the independent school business model, emphasizing the need for a sustainable and innovative approach. Peter highlights success stories from schools like Providence Country Day and Applewild School, showcasing transformative st...

In this episode of Mindful School Marketing, we welcome Nat Saltonstall, Founder and Executive Director of SPARC, to discuss the strategic aspects of auxiliary programs in independent schools. Nat, with a background deeply rooted in independent education, shares his journey from teaching to directing summer programs and the eventual focus on SPARC. The conversation delves into the challenges faced...

In this episode of Mindful School Marketing, we are joined by Angela Brown, Manager B2B Brand Strategy at NICHE, discussing recent surveys on K-12 parents and enrollment marketing trends. The parent survey reveals the surprising role of admission events and a reduced appetite for rising tuition costs. Angela emphasizes the continuous increase in the role of children in school choice and the need f...

In this episode of Mindful School Marketing, we dive into the significance of goal setting as we kick off the new year. We share our enthusiasm for planning, both on a personal level and for our school clients. Our discussion explores challenges school leaders face, the value of reflection, and the necessity of creating actionable plans. As we navigate through these topics, we hope to inspire you...

In this episode of Mindful School Marketing, we are joined by Edit Barry, co-founder of E&A Collaborative. She discusses the intricacies of capital campaigns for educational institutions, emphasizing strategic planning and audience engagement. Edit highlights the role of a compelling case statement in connecting emotionally with donors. The conversation explores potential mistakes to avoid and...

In this episode of Mindful School Marketing, we welcome Ed Hollinger, an experienced educational leader and consultant. Ed shares his extensive career journey and mission to help individuals and organizations operate at their best.  The discussion centers on strategies for navigating challenges in schools, including fostering versatility, leveraging strengths, self-care, and shifting conversa...

In this special episode on The Mindful School Marketing podcast, we embark on a behind-the-scenes glimpse into the 50th Virginia Association of Independent Schools (VAIS) annual conference. Held at the picturesque Benedictine Schools in Richmond, Virginia, this milestone event brought together over 400 educators, school leaders, and professionals to celebrate five decades of educational excellence...

In this episode of Mindful School Marketing, we are joined by Jill Goodman, a consultant with over 20 years of experience working with independent and private schools. The episode focuses on the topic of running successful meetings in educational institutions. Jill emphasizes the importance of having a clear purpose for meetings and structuring them efficiently with well-defined agendas. She discu...

In this episode, we’re excited to guide you through the intricacies of planning, executing, and following up on admission events for schools. We’ll highlight the critical aspects of strategic planning, including choosing the event format (be it in-person or online), setting clear goals, and optimizing your promotional efforts. We also talk through the importance of creating a memorable exper...

In this episode, we’re excited to have a conversation with Devin Donaldson, Director of Development and Communication at Aspire Afterschool Learning in Arlington, Virginia. With over 10 years of experience in marketing, communications, and data analysis, Devin brings a wealth of knowledge to Aspire Afterschool’s fundraising strategy. Throughout our discussion, we dive deep into the wor...

In this episode of Mindful School marketing, we explore experiential education and the profound impact it has on shaping young minds. We are thrilled to be joined by Todd Ormiston, a seasoned educator with 32 years of diverse experience, including teaching, coaching, admissions, and more. In a world often fixated on measurable outcomes, Todd unveils the power of storytelling and earned media in co...

In a world where social media is essential for school communication, Stephanie Borges Folarin, Head of School at Wye River Upper School in Centreville MD, shares her secrets to managing it mindfully. On this week’s episode of The Mindful School Marketing Podcast, find out how Stephanie navigates the challenges that come with social media and the concept of mindfulness and its application in social...

Do you want to enhance your school’s brand messaging and increase the effectiveness of your website? Look no further, because our guest, Chelsea Fanke, will be sharing the key to achieving that desired outcome. Join us on The Mindful School Marketing Podcast as she unveils the strategies and techniques needed to transform your brand and website, ultimately resulting in a stronger presence an...

In this episode of Mindful School Marketing, we are joined by Charli DeWhitt, a former Director of Marketing, Recruitment and Communications for a school network in Indiana and a current Enrollment Consultant with SchoolMint where she helps schools to attract and enroll more students.  Charli shares her expertise in helping schools attract and enroll more students while highlighting the amazi...

In this episode of the Mindful School Marketing podcast, we are joined by guest Suzy Wagner, the president of Brand & Buzz, a strategic communications firm. With her extensive experience in advertising, public relations, and communications, Suzy has worked with renowned brands and nonprofits. Tune in as we explore the importance of managing expectations around media coverage, highlighting posi...

There is nothing like an in-person conference, which offers the opportunity to meet new people, connect with colleagues and friends and share experiences with professionals who share similar challenges and opportunities that come with working in a small school. On this week’s episode, we discuss our experience at The National Small Schools Conference at the Crefeld School in June. Tune in as we di...

Brendan Schneider rejoins the show as he continues to make a significant impact within the MarCom industry with his dedication and expertise. As the founder of SchneiderB Media, Brendan has taken on the responsibility of addressing critical issues affecting the school marketing professionals’ field to improve working conditions and create positive change. In this podcast episode, Brendan tal...