Tara Claeys & Aubrey Bursch
Mindful School Marketing
The Mindful School Marketing podcast discusses topics relevant to independent school administrators and marketers for K-12 independent private schools and camps. The podcast offers a mix of discussions and interviews with professionals both within and outside of the independent school community. We will cover the connection between mindfulness and success at work and at home, and how mindfulness applies to effective independent school marketing and administration. Co-hosts Aubrey Bursch and Tara Claeys conduct casual and meaningful conversations to help their listeners discover new strategies,...
Author
Tara Claeys & Aubrey Bursch
Category
Podcast website
Latest episode
Jul 1, 2026
Where to listen?
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Episodes
9. The Power of Streamlining School Marketing Workflow and Project Management with Taylor Mobley 23.06.2021 32:13
Do you wish you can get more done in a day? Taylor explains the power of streamlining your workflow and project management system for effective communication and sustainable processes across small or large teams. She shares her favorite tech tools for automation, helpful strategies for productivity, and how optimization can save your school time, energy, and resources.
8. Demystifying Facebook Ads & Understanding Your School’s ROI 09.06.2021 28:56
Are you frustrated with Facebook ads? Do you wonder if your admissions funnel is converting? Michelle shares strategies for analyzing data and discusses what ROI looks like for Facebook ads. Whether you run your own ads, outsource to an agency, or are too overwhelmed to even start—this is the episode for you.
7. DISC, Continuous Improvement, and Building Relationships that Work with Brett Cooper and Evans Kerrigan 26.05.2021 35:18
DiSC® is a personal assessment tool used by more than one million people every year to help improve teamwork, communication, and productivity in the workplace. Brett and Evans discuss theories about emotional intelligence and continuous improvement and why DISC is a wonderful way to get a deeper level of self-awareness, about the things that might cause you stress and make it easier for you to wor...
6. Keeping Up with the Changing Environment for School Marketing with Brendan Schneider 12.05.2021 31:00
What are the trends in marketing that independent schools should be paying attention to? In this episode, Aubrey and Tara chat with Brendan Schneider, of SchneiderB Marketing and MarCom Society, about issues and trends facing marketers right now, and how to incorporate mindfulness into the hectic environment of school administration and marketing.
5. Influencer Marketing, Fly Fishing and Simplifying Your Life with Angelica Talan 28.04.2021 29:12
Have you ever considered tapping into your community influencers to spread the word about your school? In this episode, Aubrey & Tara chat with Angelica Talan, blogger and social media influencer, about the impact of social media on marketing and how to approach influencers for school marketing.
4. Taking a Mindful Approach To Surveys & Marketing Data with Dana Nelson-Isaacs 14.04.2021 33:29
Does your school know how to use data? In this impactful episode, Aubrey & Tara chat with Dana Nelson-Isaacs, Founder of DNI Consulting, about how data can impact your school’s marketing, the mindset behind receiving data, what to do with the data, and common survey mistakes.
3. Improving Your Work and Home Life Through the Enneagram with Shay Bocks 14.04.2021 35:18
Have you ever wondered what the Enneagram is all about? In this episode, Aubrey & Tara interview Shay Bocks, Brand Strategist & Enneagram Consultant, about everything enneagram. We discuss the different enneagram types, how your enneagram style may affect parenting, and why this information is key to being more effective for school leaders to mindful at home and at work.
2. Adapting to the Future of Marcom & Building Community with Rob & Liza Norman 14.04.2021 42:12
In this episode, Aubrey & Tara dive into an engaging conversation with Liza & Rob Norman from InspirEd School Marketers. Tune in to hear about the future of MarCom offices, the latest marketing trends, why mindfulness and marketing go hand in hand, and how Liza & Rob built an engaged and supportive online community.
1. Introducing the Mindful School Marketing Podcast with Aubrey Bursch and Tara Claeys 12.04.2021 23:53
Aubrey and Tara talk about the new podcast, Mindful School Marketing, and how it will help independent school leaders and marketers learn techniques to improve their overall effectiveness, enrollment, success and happiness at work and at home. They will apply their own experience as parents, marketers, business owners and school administrators to share ideas and interview guests in the marketing,...
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