Mind Your Own Marketing Business

Tim Barsness welcomes Christine Kuecherer, General Manager of Platform Growth at FastPay, who is focused on growing the company's payments and SMB credit businesses. FastPay is a leading financial technology company that has provided lending services to digital businesses since 2009, that recently announced the launch of COMPLETE, a single, unified platform that pairs credit facilities with robust...

This week's guest is Simon Poulton, the Director of Digital Intelligence and Analytics at digital marketing agency Wpromote. Tim and Simon discuss how big data is impacting modern marketing, as well as how to "get the edge" when applying for a job.

Tim is joined by David Krupp, the CEO of Kinetic Worldwide. David is a creative leader with traditional and digital media experience who understands how to deliver a profitable specialist agency. Kinetic is the global leader in contextually connecting and activating audiences on the move. With operations in 250 countries worldwide, Kinetic has the scale, partnerships, and contextual expertise to d...

Tim talks with Jordan French, President of Notability Partners and founding CMO at BeeHex, Inc. Jordan is a serial entrepreneur with five different companies ranging from real estate to robotics. He is a regular contributor at Entrepreneur, Tech.co, TechCrunch, Influencive, Business.com, Thrive Magazine and HuffPost.

Today on fjorgecast Tim Barsness we will be talking with Sara Bacon about her ecommerce agency, Command C. Since 2004 they have been helping online retailers build and grow their ecommerce stores. Their sweet spot is serving brands that have $1 – $10 million per year in online sales and a group of loyal fans. They talk about everything from creating the company to the complex nature of ecommerce i...

Tim Barsness is joined by the CEO of Wallaroo Media Brandon Doyle. Wallaroo Media is a full-service digital marketing agency specializing in search engine optimization, social media management, content strategy, and digital PR. They have been in the business of helping local and nationwide companies succeed for over 6 years. Tim and Brandon talk about Wallaroo, what advice he has for others in int...

On the 30th episode of fjorgecast, Tim Barsness is joined by Dan Lobring, the Managing Director of Communications for rEvolution Sports Marketing. Dan leads the communications team and is responsible for delivering innovative PR, media relations and social media solutions to all rEvolution clients. From placements in the Wall Street Journal and CNN to connecting with niche sports bloggers, Dan’s a...

Tim is joined by Matt Stormoen from Pure Focus. Matt's company creates and executes digital strategies that engage customers with a consistent brand message across multiple devices and platforms through innovative techniques that focus on one goal; maximizing digital ROI. They speak about Matt's first job at a startup in California called people search. They also talk about pointers to execute his...

Today on Fjorgecast Tim is joined by Leigh Dow about her boutique marketing agency, 48 West Agency. Everything they do is about unlocking possibilities for ambitious brands. The leaders of the new school trust 48 West to build their brand and create value. They enjoy a reputation for delivering creative PR and Communications campaigns for some of the world’s most ambitious and innovative companies...

Tim talks with Dan Golden about his Chicago based international digital marketing agency, BFO (Be Found Online). BFO incorporates skill sets acquired from years of experience in Search Engine Optimization, Search Engine Marketing, Social Media, Local Search and Web Analytics, to be the one-stop shop for your digital marketing needs. Dan gives some valuable tips for the listeners and shares the coo...

On this show, Tim talks with Cyril Lemaire about his full-service marketing agency, Traktek Partners. Since starting Traktek Partners 9 years ago, they have been helping companies in the travel & hospitality, medical, technology, and higher education sectors with mobile and SEO-friendly website design, SEM, and lead generation campaigns with tangible ROI. Tim and Cyril speak about how he got into...

Tim Barsness discusses Brand Love and Creating Holistic Customer Experiences with Kirk Drummond, Co-Founder and CEO at Drumroll. Kirk defines what is the meaning behind Brand Love and how he defines it as another way of explaining extreme brand affinity and how it serves as a high brand watermark.

Tim speaks with Larry Harris, CSO of Sightly. Sightly allows you to deliver your most relevant video ads to the most receptive viewers on every device. We learned how he started as a copywriter for the novelist James Patterson and joined Sightly as an adviser who would become president of the company. They talk about Sightly's partnership with YouTube and works exclusively through Google's Adwords...

Tim discusses Multi-Media Management and New Media Integration with Charlie Fusco, the CEO and Creative Director of Synergixx, LLC. Synergixx, LLC is a multimedia marketing agency that produces campaigns and celebrity endorsements for clients. They also specialize in integrating TV and radio with new media by harnessing the power of their built-in community of avid listeners and merge it with soci...

Tim Barsness speaks with Mark Nadolski founder of VES Creative. They are a branding agency that specifically works with video to create passionate projects that work to tell a story. They work exclusively with clients that seek to grow exponentially through a low number of very high value leads and prospects. Unfortunately, branding isn't easy to quantify. Branding fundamentally is the personifica...

Tim sits down with Laurence Minsky, Columbia College Chicago Advertising & Public Relations Associate Professor. He talks about brand activation, audio branding, social selling, and the future of our industry.

Tim is joined by the CEO of Matchnode Chris Madden. Matchnode is a digital marketing agency focusing first on strategy, then back-filling with the tools to fulfill that strategy. They speak about data and creativity as in all in service of growing your business.

Today we are given tremendous insight into advertising with in the new age of video advertising and story advertising, as opposed to banner advertising. Tim welcomes ModOp president and Co-CEO Jeff Suhy. They talk about the hottest channels for advertisers to consider plus how brands are becoming broadcasters.

Accessible360 is a digital accessibility focused company to help businesses websites become accessible for disabled people. Michele Landis tells us how he secured Aaron Cannon, who is blind who is working as a web developer. Aaron has been working as a full time accessibility engineer since 2007 and has worked for many notable companies. We talk about why its necessary to get live user audits perf...

Full Service Content Marketing: From Blog Posts to Featured Content as Scott Severson joins us to talk about his full service content marketing and software company Brandpoint, which helps clients from blog content to feature articles. Scott talks to Tim about a change in the overall market and how brands interact with their customers. Should content be the starting point of every sales process?

Tim Barsness welcomes Brad Breininger, founding partner and strategist at Zync, to discuss how his company is providing clients with Branding for a Digital World with a concept they call Business Creative. Zync is an award-winning brand and marketing agency that boasts strategic insight with creativity in order to develop solutions that are tied directly to an organizations business plan — using t...

Kyle Monson and Michael McKloskey from Codeword discuss Brand Journalism and Transparent Messasging and finding ways to resist advertising. Codeword (formerly Knock Twice) is a creative agency that helps startups & brands share their stories with the world.

Bryan Mattimore, Cofounder and Chief Idea Guy of the Growth Engine Innovation Agency talks about how to use different, “real-world” group ideation tools and techniques to generate breakthrough advertising campaigns, PR and promotional ideas. marketing and promotion programs. As an innovation agency, we often facilitate joint ideation sessions with our clients’ agencies (advertising, digital, PR, p...

Talking about Specialized and Integrated Advertising as Tim Barsness speaks with Aly MacGregor, the President of Reicura. Reicura is a Toronto, Ontario-based public relations specialist, digital marketing company and brand management consulting firm.

Tim talks to Mike Arce of LoudRumor about Tips and Tricks for Niche Lead Generation, Like Understanding terminology Niche Lead Generation to improve marketing as well as, understanding Customer pay points with experience inside a niche. They also chat on getting to know your customer's customer as well as the huge difference between a sales team and a marketing team.