Mind Your Own Marketing Business

Navigate and manage your brand to get the attention you are looking for with advice from the Managing Partner of OzComm Marketing, Don Osmond. OzComm works with businesses brands by applying principles of authentic marketing through developing genuine story-based marketing. Osmond is the son of legendary entertainer Donny Osmond and he shares his takes aways from what he learned from his family be...

From professional and OTC brands to creating leading product launches, Chief Account & Strategic Officer and Partner at Greater Than One, Pam Pinta advises the best way to market your content to consumers in a digital world. She shares insights she has gained from her 20 years of experience in pharmaceutical marketing and advertising, as well as the strategies and creative execution needed to keep...

The Makings of Inbound Content Marketing as Tim Barsness welcomes Eric Baum. the CEO / Founder of Bluleadz Inbound Marketing. Bluleadz Inbound Marketing designs awesome websites and creates outstanding inbound marketing campaigns for clients.

Tim Barsness discusses The World of Top Level Domains with Jeff Sass, Chairman of The Domain Name Association’s Marketing Committee and CMO of .CLUB Domains. Jeff explains how Marketers can customize domain names either on the left or right of the dot, enabling extensions like .BLACKFRIDAY,.HOLIDAY,.SHOP, .STORE, .SALE, among others, to be used in a variety of memorable combinations.

Challenges of Advertising in an Ever Changing Environment as Tim Barsness speaks with Angel Lorente-Paramo - Founder at EasyDigitas. They discuss the challenges such as rising costs of advertising due to requirements of more expensive platforms (DMPs, DSPs…), the great effort in terms of manpower required need for personalized advertising and the complexity of having to navigate an ever changing a...

Tim Barsness interviews Bill Thorburn on the power of brands. Thorburn talks about his Minneapolis based creative and branding agency, the Thorburn Group. He opened up The Thorburn Group in 1994 with the pioneering vision that a design firm could take a greater role in brand development. Moving from an executional role to a central and strategic one. Bill has been honored to work with some of the...

Bringing Together Brand, Story, and Experience as Tim Barsness speaks with Jon Thompson, the Experience Director at Bolster. Bolster is an Illustration and design firm based out of St. Paul Minnesota. Specializing in web design, illustration, user interface, motion graphics, and corporate branding.

Olive and Company and Their Modern Marketing Approach showcased as Tim Barsness speaks with company Co-Founder and Partner Tom Keekley. Olive and Company combines exceptional design and content with robust strategies to deliver creative that engages and influences customers.

Reincarnating the Advertising Agency Model including the name change of an established name after 66 years of existence is explained by Chuck Kelly - President/CEO at Preston Kelly . PrestonKelly was a largely business-to-business agency named Kerker that worked almost exclusively in traditional media. Today, Preston Kelly is a consumer-focused shop in northeast Minneapolis that's winning assignme...

Industrial Graphic Design and Interactivity as Tim Barsness speaks with Jason Schwartz. Jason is the Creative Director at Chicago Web Design, Development, Brand Strategy, Digital Marketing & Social Media firm Bright Bright Great.

Talking Data-driven Online Marketing Solutions as Tim Barsness welcomes Tyler Olson , the Chief Executive Officer of SMCpros and a nationally recognized speaker. Tyler is an accomplished entrepreneur and SMCpros is his seventh business venture. With over 100 social media speaking engagements in the last two years in front of over 10,000 people, Tyler is one of the most experienced social media pre...

On this week’s episode of MYOMB Tim is joined by Adam Thomspon, SEO / SEM Manager of The SSL Store. The SSL Store is one of the world’s largest providers of SSL security certificates - the SSL Store sells certificates direct to buyers, as well as through resellers and affiliates. They discuss Adam's company & history and then get more technical, going into SLL Security & SEO. Lastly they touch on...

On this week’s episode of MYOMB Tim is joined by Mario Natarelli, Managing Partner of MBLM. MBLM has invented a new marketing paradigm - Brand Intimacy, to help clients build stronger bonds and deliver optimized marketing outcomes and returns for the long term. They discuss Mario's company & history and then delve into the nuances of brand intimacy. Lastly they touch on two real world stories furt...

On this week’s episode of MYOMB Tim is joined by Michael Ferranti, Founder & CEO of BuyerGenomics. BuyerGenomics is an autonomous database marketing technology tailored to acquire & nurture the most valuable customers. They discuss Michael’s company & history and then go into the weeds on some of the nuances of acquiring and extracting value from customer data. Lastly they touch on two real world...

On this week’s episode of MYOMB Tim is joined by Co-Founder & Owner of Smarthouse - a full-service digital media and audience engagement. They discuss the evolution of Brad’s career, some facets of leadership, and delivering value for clients. They close with some real world stories regarding building your social audience and maximizing Facebook ads.

On today’s episode of Mind Your Own Marketing Business, Tim is joined by Managing Director of Local Boy Creative, Hugo Perez. They dive into the facets of owning a story telling agency and how to maximize that skill, Hugo touches on his wide breadth of experience, among other interesting topics. They close with some real world stories regarding project value & maximizing teams.

On this week’s episode of Mind Your Own Marketing Business, Tim is joined by CEO of Lamark Media - Bryan Shetsky. They on touch on many topics regarding full-service digital agencies - from white labeling to culture to noticing trends. They also talk about some real world stories like becoming a $1M+ agency, and blockchain.

On this week’s episode of MYOMB Tim is joined by founder of Authentic Brand, Jennifer Zick. Authentic brand is a marketing consultancy that works with a variety of clients and is also equipped to deal with EOS. Jennifer has personally had broad experience across multiple industries which has given her a unique understanding of the troubles growing businesses face. They discuss various elements of...

On this week’s episode of MYOMB Tim is joined by co-founder of Vulpine Interactive, Derric Haynie. Before starting a business Derric had an interesting history as a high stakes poker player. He touches on how some of these skill sets transferred into marketing. On top of this they touch on some of the nuances of SM marketing - such as paid vs organic, long term vs short term ROI, and also importan...

On this week’s episode of Mind Your Own Marketing Business, Tim speaks to Tim Brandt of Murray Road Agency, an agency focused on the outdoor industry/space. They discuss the effort of starting a new business - the benefits of corporate experience, the unique struggles of the first few years, among other things! They delve into the value of various digital advertising and content. Lastly they look...

On this week’s episode of fjorgecast, Tim meets with Rodger Roeser of The Eisen Agency. Rodger’s agency is centered in Ohio, specializing in selling marketing & sales services to professional services businesses. Tim and Rodger discuss various facets of the marketing industry, from the constant disruption within the industry to white labeling to project management! They also touch on some real wor...

On this week’s episode of fjorgecast, Tim meets with Karl Sakas of Sakas & Company. Karl is an agency consultant whose worked with over 300 agencies in 30 countries, enabling agencies struggling with growing pains to succeed. Karl helps agencies with specializing, positioning, marketing, structuring, leadership, and more! Tim and Karl delve into the specifics of these mechanisms as well value anch...

Today on fjorgecast Tim talks to Ajay Prasad of GMR web team. Ajay started GMR web team after leaving corporate America and wanting to have control over his own destiny and decisions in the business world. Ajay discusses tips for maximizing growth when a company is just starting up such as choosing the right clients, and narrowing focus for your own personal work. GMR web team currently works with...

On this week’s episode of fjorgecast we are joined by Marissa Ryan of digital marketing agency, Visualfizz. Visualfizz is an agency founded in February of this year that uses experiential marketing - a unique combination of human emotion with effective digital execution. They discuss this, employment strategies, digital marketing processes, and more! They also delve into the complications of marke...

On this week’s episode of fjorgecast, Tim speaks with Simon Thompson of B2B lead agency, Growth Assembly. Simon brings a unique perspective, as he came to the US from Australia to start his businesses. They touch on lead generation and content marketing. Simon elaborates on how cold email outreach, LinkedIn outreach, and “borrowing” an audience are the most effective forms of lead gen.