Mind Your Own Marketing Business

In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Sidney Blank, Head of Digital at MBLM Agency. Sidney shares his fascinating journey from studying architecture in Germany to becoming a leader in digital media and brand communication in New York. He reflects on his creative roots, his passion for interactive design, and how architecture shaped his approach to cr...

In this episode of Mind Your Own Marketing Business, host Joe Barsness from fjorge sits down with Kristen Sweeney, founder of Every Little Word, a boutique content and communications agency. Kristen shares her unique path from the world of musical theater to building a thriving B2B content firm. Through freelancing, self-education, and a deep passion for meaningful storytelling, she’s carved out a...

In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Ross Phernetton of Shinebox Agency for a candid conversation about the power of strategy, storytelling, and staying true to your creative point of view. Ross shares how an early career pivot from English major to agency leader shaped his path, and why Shinebox’s commitment to deep strategy and singular creative c...

In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Dan Smink, Founder and CEO of Refract ROI, a Denver-based digital marketing agency that helps mid-sized companies turn marketing into a measurable revenue driver. Dan shares his unique journey from high school teacher to product manager in the medical device world, and ultimately, to agency owner, explaining how...

In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Joe Skibbie, founder of JRS Mar/Com, to explore the realities of marketing for small and mid-sized businesses. From his early fascination with advertising to launching his agency during the 2008 economic downturn, Joe shares how a deep curiosity and drive for measurable results led him to build a nimble, results-...

In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Michael George, technology leader at Avoq. Michael shares his fascinating career journey, from an early start in the airline industry to pioneering travel tech solutions and now driving innovation at a top PR and government relations agency. Along the way, he discusses how his diverse background, including public...

In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Tim Berney, founder and CEO of VI Marketing and Branding. With over three decades of experience in the advertising world, Tim shares how a twist of fate in 1989 led him to start his own agency and how his passion for marketing began long before that. From mowing lawns at age 10 to building a nationally recognized...

In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Nick Grzechowiak from The Ricochet Moment podcast to dive deep into the pivotal moments that have reshaped some of the world’s most iconic brands. Nick, a self-proclaimed brand nerd and seasoned creative leader, shares how his passion for legacy branding has led him to uncover the stories behind bold decisions th...

In this episode, host Joe Barsness chats with Justin Komosa from Videospan, exploring the critical role of video in today's digital landscape. They discuss how Google's algorithm changes, particularly the "Hidden Gems Update," have prioritized short-form, vertical video, making it essential for businesses to adapt. Justin shares his journey from Groupon and Kind Snacks to Uber and Zoom, ultimately...

On this episode of the Mind Your Own Marketing Business Podcast, host Joe Barsness chats with Todd Leyse, President of Adams Pest Control and Blu Star Software. Todd shares his unique journey from computer science to leading a successful pest control business, including the development of their proprietary CRM software, Blu Star. They discuss the evolution of marketing in the pest control industry...

In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Brian Massey, the founder of Conversion Sciences, to explore the fascinating world of conversion rate optimization (CRO). Brian shares his unique journey from computer programming to corporate sales and ultimately becoming a leader in data-driven marketing. With a blend of science and creativity, he explains why...

Join Joe Barsness on the Mind Your Own Marketing Business podcast as he sits down with Jen Radke, CEO of the National Institute for Social Media (NISM). Discover the secrets to succeeding in the ever-evolving world of social media marketing, from navigating the complexities of platform algorithms to understanding the strategic planning and skills needed to achieve real business results. Jen shares...

In this episode of "Mind your Own Marketing Business," host Joe Barsness chats with Patty Rioux, founder of Odea and TRYBL. Patty shares her unexpected journey into marketing, revealing how a chance conversation with her husband led her to launch her own agency. The conversation then delves into the exciting and challenging world of AI, specifically how Patty and her team at TRYBL are helping busi...

In this episode, Joe and Tom discuss the world of client agency relationships. Tom, the president and CEO of JLB + Partners, shares his insights on the challenges faced by both clients and agencies, and how search partners help bridge the gap between the two. They delve into the client selection process, the importance of tailoring pitches to specific needs, and the overall value of a consultant i...

In this episode, host Joe Barsness sits down with Scott Markman, President of MonogramGroup, a brand agency with a unique history and deep expertise in the private equity sector. Join Joe and Scott as they navigate a conversation that spans from Scott's early fascination with logos to the evolution of MonogramGroup over 35 years, including a fascinating nine-year journey working with companies in...

In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with John Geletka, founder of Geletka+, a thriving 26-person independent agency based in Chicago. John shares his unconventional journey into the agency world, starting with his background in IT and design at Navistar, through pivotal roles at major agencies like DDB and Deutsch LA, and finally, his leap into entrepre...

In this episode of the Mind Your Own Marketing Business podcast, host Joe Barsness sits down with Emily Youngblood from Mercury Creative Group. They delve into the powerful synergy between brand strategy and digital infrastructure, exploring how these two elements can propel organizations forward. Emily shares insights into Mercury Creative's approach to brand design and marketing, emphasizing the...

In this episode of the Mind Your Own Marketing Business podcast, host Joe Barsness sits down with Jason Nyhus, the North American GM at Shopware, a rapidly growing ecommerce platform. With a background in marketing and sales, Jason shares his journey from small-town Iowa to his current role at Shopware, a German-based company that has already captured a significant market share in Europe and is no...

In this episode of the Mind Your Own Marketing Business podcast, host Joe Barsness sits down with Dan Bauer, a seasoned marketing expert and entrepreneur. Dan's journey through the marketing arena has been nothing short of inspiring, from his boyhood fascination with the advertising industry to his Harvard MBA education to his leadership roles at major corporations like Citibank and Mastercard. Da...

n today's episode, we have the pleasure of hosting Ryan Mitchell, founder of In The Flow. Ryan, a seasoned digital agency veteran, shares his insights on navigating the ever-evolving landscape of digital marketing. With the industry becoming increasingly saturated, Ryan emphasizes the importance of differentiating oneself through strategic thinking and outcomes-focused approaches. He discusses how...

Thrive Creative, a strategy-first branding and marketing agency focused on the construction, heavy-equipment manufacturing, and specialized transportation sectors, offers a unique perspective to their clients thanks to CEO Tim Hillegonds' background in the industry. Having spent a decade in the corporate world working for an insurance company that insured businesses like the one Thrive Creative no...

On this episode of the Mind Your Own Marketing Business podcast features Chris Mauck, VP and Director of Interactive Technology at Abelson Taylor. Chris discusses his career path from web developer to his current leadership role. He dives into the world of interactive technology, highlighting the importance of accessibility in web design and development. The conversation explores the challenges an...

In this episode of the Mind Your Own Marketing Business podcast, Joe Barsness interviewed Gary Stockert, CMO of Toovio. The conversation delved into the power of AI in revolutionizing marketing strategies. Stockert emphasized the importance of hyper-personalized marketing and how Toovio’s platform leverages AI to achieve this. By analyzing customer data and predicting individual preferences, Toovi...

The podcast dives into the world of Emily Steele, co-founder of Hummingbirds. This company acts as a bridge, connecting local businesses with social media influencers in their own communities. These influencers, the hummingbirds, are everyday people with a passion for sharing their experiences. Businesses pay Hummingbirds a fee to create marketing campaigns that these local influencers can then pa...

On today's show, Joe welcomes Justin Bieganek, founder and brand advisor of Mercury Creative Group! Justin and Joe dive into Justin's entrepreneurial journey and the spark that ignited his own business. Find out what happened when Justin became his own client and the team walked through their branding process together. Discover what sets Mercury apart in helping organizations uncover and define th...