Mind Your Own Marketing Business

This episode of Mind Your Own Marketing Business features Alex Olivero, founder and owner of Curio Digital, a digital agency specializing in Webflow development and design. The conversation explores Alex's career path, his agency's unique offerings, and his predictions for the future of design and development.

On this episode Deborah Carver from The Content Technologist joins Joe to discuss valuable insights for content creators, marketers, and anyone interested in navigating the ever-changing digital landscape. Deborah's passion for websites and measured approach to AI adoption provide a refreshing perspective on the future of online content. Key takeaways: Deborah's career path: Starting from building...

Andy Gardner - Corporate Communications in the Healthcare space by Mind Your Own Marketing Business

Tyler Piggott, the founder of Loan for Creative, was interviewed on the Mind Your Own Marketing Business Podcast. He discussed his background, how he grew his agency, and what makes his agency different from others.

In this episode, Joe is joined by Don Berg, President of MaxMedia who shares his path from the film industry, to advertising and landing in the President role at MaxMedia. Don shares his 20+ years of experience sharing stories about how his team continues to drive value for their clients, and how he uses the theory of the untouchable day to remain focused.

In this episode, Joe is joined by Vladimir Stanishevskii, a 3D animator at Neighbor Animation. Vladimir talks about his upbringing in Russia and his education in Italy and Florida. While on a hiatus in Russia during the pandemic, Vladimir worked on “Masha and the Bear” a popular children’s show. He’s now back working at Neighbor Animation doing animation for education, trade shows, digital commerc...

In this episode, Joe is joined by Colin Hirdman and Shin Son, Co-Founders of Gainspot. Gainspot is software built to help digital marketers create strategy faster and capture revenue sooner. The two talked about the process of founding the company, how Gainspot solves marketing problems, and plans for the future. Find them at Gainspot.io.

In this episode, Joe is joined by Sarah Schlafly from Mighty Cricket. Sarah is the founder of Mighty Cricket, a company she that uses insects as a healthy and more environmentally friendly form of protein. The two discuss how Sarah started her business and her marketing techniques.

In this episode, Joe is joined by Jaci Russo, CEO and co-founder of brandRUSSO. Jaci shares the agency’s four-step process called “Razor Branding™” and details on how to build a brand that changes the conversation. Jaci also gives us the scoop on the book she wrote with her husband and co-founder, “He Said, She Said: Branding”.

This week, Joe is joined by Kathleen Shannon from Braid Creative, a marketing & branding agency based in Oklahoma City. Kathleen talks about her background in the branding industry as well as her experience with blogging, podcasting, and content creation. She discusses how Braid Creative has evolved over the years and the variety of clients that they work with. Kathleen also talks about her own, h...

In this episode, Joe is joined by Joey Lowery, a Digital Marketing Specialist with Media Shark in St. Petersburg Florida. Joey discusses his vision for the agency and how it came to be, as well as the importance of understanding the market and competitors to stay relevant. They also discuss the digital summit that Joey is a part of and his talk called “5 hacks to steal away competitor traffic” and...

This week, Joe is joined by Paul Maccabee, president of Maccabee Public Relations, located in North Loop Minneapolis. Paul discusses how the practice of public relations has evolved over the years, the importance of ethics in public relations, and shares his social media tips. He also touches on OfficeMax's World’s Largest Rubber Band Ball and the history of gangsters in St. Paul.

Ever wonder how to make your business stand out from all the rest? This week, Joe is joined by Mike Verret from Verret & Associates, a company aimed at helping small businesses communicate their value in a way that sets them apart. Mike and Joe dive into Mike’s 25+ years of experience in marketing and talk about the coolest things he's done in his career (he’s named a dinosaur)! Learn the value of...

In this week's episode, Joe is joined by Sara Bodner, Digital Content Manager at Conklin Media a business growth firm based in Lancaster, PA. Sara and Joe discuss her time living in Cairo, Egypt, and how that got her into marketing. They then delve into SEO, and how to stay on top of trends, as well as common SEO issues found during technical site audits. What are some common SEO misconceptions? F...

In this episode, Joe is joined by John McGhee, Managing Partner at Webconsuls, a digital marketing agency with offices in Nashville and Los Angeles. In this episode, Joe and John dive into his background doing PPC, and discuss what it takes to ensure digital marketing clients are successful. Are there key tips & tricks you should know about when it comes to digital marketing? Find out in this epis...

Joe is joined by Alex Viteri, Chief of Strategy & Engagement at Sleek Machine. Based out of Boston, Sleek Machine is a creative engine that efficiently and effectively generates kick-ass ideas, starting with strategy. Joe and Alex discuss how Alex got his start, and the coolest things he's ever done in his career. They also dive into common misconceptions pertaining to both creative and strategy,...

In this episode, Joe is joined by Mark Jackson, CEO/Founder of Vizion Interactive, a digital marketing agency specializing in SEO, PPC, CRO, and ROI. Joe and Mark discuss the importance of SEO when it comes to web builds, and examine a relevant case study on driving organic traffic.

This week, Joe is joined by Steve Robinson, CEO & Founder of Brilliant Metrics. Brilliant Metrics is a digital marketing agency with expertise in analytics, programmatic and paid social media, and marketing automation using Marketo or Mautic. Joe and Steve discuss common misconceptions around database-driven marketing and dive into the topic of open source marketing automation.

This week, Joe is joined by Dave Annis, Founder of Parallax. Parallax is a venture-backed SaaS start-up helping digital agencies and tech consultancies adopt the best practices necessary to grow with confidence. He and Joe dive into his background working for multiple Twin Cities agencies including Fallon, Zeus Jones, and The Nerdery. Dave discusses why he started Parallax and what impact he hopes...

This week, Joe is joined by Sarah Dayes, Chief Client Officer at Acceleration Partners, a global award-winning affiliate management agency that works with a variety of top brands. Sarah discusses her background in e-commerce and digital marketing and how she got to where she is today. She and Joe also dive into what affiliate marketing partnerships are, as well as how the affiliate marketing lands...

Joe is joined by Andrew Eklund, Founder & CEO of Ciceron, a 25 year old digital agency. Being one of the original agencies, Ciceron is constantly innovating towards the consumer or B2B buyer through blending the disciplines of data + media + creative into cohesive offerings that maintain a competitive advantage over brands that are entirely reactive to the ebbs and flows of the digital world. Joe...

In this week's episode, Joe sits down with Christian Banach. The two discuss how Christian helps agencies, small to large, across marketing disciplines, land 6- and 7-figure opportunities predictably through consulting, training, and outsourced lead generation services. They also dive into Christian's background, promoting concerts and working with entertainers like Pitbull and Lady Gaga. Christia...

This week, Joe is joined by Stephanie Ring, Associate Director of Delivery at Envisionit. Envisionit is an award-winning digital marketing agency with a serious ability to generate demand and nurture leads. Stephanie and Joe talk about her journey to her role and some of the fun projects she’s worked on. They also discuss the importance of website maintenance. Why should companies invest in web ma...

This week, Joe is joined by Tim Brown, CEO & Founder of Hook Agency. The two talk about how the Hook team was able to drive 100k people to their website in a month. They also talk about the importance of SEO and how to produce quality content. Tim brings his entrepreneurial spirit and provides technical knowledge in this week’s episode. What are 5 things you can do to drive leads to your website?...

This week, Joe is joined by Tom Flierl, VP of Marketing & Business Development at Amla Commerce, a global software company that develops scalable and sustainable SaaS eCommerce platforms including Artifi Labs and Znode. The two talk about how Tom manages his role day to day, as well as common software misconceptions. They also touch on where eCommerce is headed, particularly in the B2B space. Tom’...