Mind Your Own Marketing Business

Join fjorge+Tarmac for a chat on DevOps and Managed Services. Hear from digital leaders on how you can leverage DevOps practices and Managed Services to better serve your customers, and optimize your team’s efficiency.

This week, Joe is joined by Allen Adamson, adjunct professor at NYU Stern School of Business, and co-founder of Metaforce. They talk about his background in CPGs, branding Homeland Security after 9/11, and why the "average is over". The two also talk about common myths and misconceptions in marketing and activation. Additionally, they discuss Adamson's book, "Shift Ahead," which provides insight o...

Have you ever stopped to consider what it takes to develop new software or bring your digital ideas to life? Today, it’s common for you or your clients to want an updated website, have great app ideas, or the next big thing. Join Joe Barsness from fjorge and John Geletka from Geletka+, a digital marketing agency, as they talk about when it’s time to look at finding a development partner, how, and...

This week, Joe sits down with Brand Strategist at Zilker Media, Nichole Williamson. Zilker Media is a boutique agency in Austin, TX providing end-to-end brand building for the world’s leading brands and thought leaders. Joe and Nichole talk about her career path, current role, as well as the importance of building a personal brand. They also talk about SEO and social media strategy, and digital tr...

This week on Mind Your Own Marketing Business, Joe is joined by author and CEO, Chris Birt. Chris is the CEO and co-founder of ABdbuzz. ABdigital is the 4th largest new media firm in Minneapolis and generates awareness and business growth without advertising. Birt also wrote a book entitled, “Awareness Without Advertising.” The two talk about how to generate brand recall by positioning your brand...

This week, Joe is joined by Laurel Mintz, CEO of Elevate My Brand. Elevate My Brand is a digital and live events marketing agency with a unique offline and online methodology. They work with emerging brands to Paw Patrol, and everything in between. Hear about Laurel's road to becoming an entrepreneur, as well as how her background in legal helps her marketing business, and how she handles everythi...

This week, Joe is joined by Jeff Walter, President and Chief Innovation Officer at Rhea + Kaiser in Chicago. The two discuss Jeff's background being raised on a farm and his shift into working at an integrated marketing communications agency specializing in the B2B space, with a tremendous amount of expertise in agriculture, equipment, pet care, rural lifestyle, and healthcare spaces. Jeff touches...

This week, Joe is joined by Peter Dawyot, Managing Director of Publicus Community. Peter is an award-winning Brand Strategist that gets to work with the very best marketing, public relations, and digital communications team in the hospitality, resort, and real estate Industry. Learn about the coolest things he's ever done (includes going to the Bahamas for a client) and why he loves what he does....

This week, Joe is joined by Mike Lloyd, Director of Media & Sales at NAF Digital and Lecturer at California State University, Northridge. He describes his experience marketing on Myspace, as well as delves into the importance of being sales-minded. He and Joe also discuss work from home trends, as well as whether or not desktop advertising will make a comeback at the expense of mobile. What advert...

This week, Joe is joined by Joe Scartz, Chief Digital Commerce Officer of Velocity Commerce Group. He talks about his start at an ad agency in Las Vegas, and his eventual shift to TPN, where he focused on digital marketing and e-commerce. Scartz shares tips and tricks on how to navigate the world of e-commerce. He also talks about common misconceptions regarding how people are doing sales in the e...

In this week's episode, Joe is joined by President of Prime Digital Academy, Mark Hurlburt. They discuss what Prime is all about, including its holistic approach and making technical training more accessible and more human for everyone. Mark talks about current trends in admissions and hiring, and how it fits into the context of today's landscape. They also delve into their career day, and what to...

This week, Joe is joined by Adam Smartschan, Chief Strategy Officer at B2B marketing agency, Altitude Marketing. They discuss his background in the newspaper industry and eventual transition into marketing as a writer, and eventually finding his way to strategy. Adam provides insight on why it is important to not just create something that "looks good", and shares some of the useful tools Altitude...

Brad Flowers, Partner at Bullhorn Creative, and author of "The Naming Book" joins Joe to discuss his background as an English major, as well as his role at Bullhorn tackling branding and design projects. They then delve into "The Naming Book" and the basic ins and outs of effectively naming organizations. Is "fjorge" a good name? Find out on this episode!

Is all marketing a ploy? by Mind Your Own Marketing Business

Richard Cannava by Mind Your Own Marketing Business

CEO/Founder of VOLTAGE, Eric Fowles joins Tim on this week’s episode of MYOMB. VOLTAGE is a digital creative agency that focuses on fashion brands but even non-fashion brands like Chipotle. They talk about his journey of starting VOLTAGE - the business that came before, having a partner, the market crash, starting solo, etc. They also touch on many other things like making profit while still doing...

Principal of Monday Loves You, Kevin LaManna, joins Tim on this week's episode of MYOMB! They touch on many things, from Kevin's history to digital fundraising today. They also touch on a couple real world stories including rebranding and web accessibility.

Today on fjorgecast, Tim is joined by Seth Worby of Champ Internet Solutions. Seth, a pioneering SEO strategist and web marketer, founded Champ in 2009, and has been driving results in SEO, eCommerce, and integrated marketing solutions since. Seth has a passion for delivering concrete results and knows how to forge strong relationships that yield significant achievements.

Today on Fjorgecast Tim is Joined by Sharam Fouladgar-Mercer, co-founder and ceo of AirPR. Sharam is the CEO of AirPR, a company he co-founded in 2011. He was an Entrepreneur in Residence at Shasta Ventures focused on consumer internet and the social graph. Prior to joining Shasta, Sharam was a Senior Associate at Sierra Ventures focused on consumer internet, enterprise software (cloud computing /...

Today on Fjorecast we talk to Adam Kleinberg from Traction Co. Born and raised in New York, Adam bought a one way ticket to California after graduating from Cornell. From an early age, he was attracted to art and technology— programming video games on a PET computer in 6th grade — so the exploding digital scene in 1996 San Francisco felt like home. In the entrepreneurial spirit, he bought a book o...

Today on fjorgecast, Tim is joined by Jill Draper of Marketsmith, a fast-growing marketing agency born out of direct-to-consumer response marketing. As an analytics-centric agency, Marketsmith uses data to optimize brand communication and deliver greater ROI across all channels. At their core, the Marketsmith team takes pride in their diversity in background and experiences, as well as their openn...

Today on fjorgecast, Tim Barsness talks with Humphrey Ho about Hylink Digital, the largest digital agency in China. Tim and Humphrey talk programmatic ad buying, SEM, content marketing, and more. Hylink has been around since 1994 and has been ranked as the #1 Digital Agency by China Internet (CI) Weekly Magazine for nine consecutive years (2009-2017). With headquarters in Beijing, the agency has a...

Today on Fjorgecast we are joined by Scott Lewis CEO of Kick Factory. KickFactory is a marketing platform built on top of powerful identification and engagement algorithms to connect brands with new customers. They provide managed services that give clients opportunities to engage these potential customers about products or services they sell at scale.

Tim Barsness speaks with Roy Firestone, VP of Product at native ad network MGID. Roy is a seasoned digital media professional with more than 20 years of product development experience, with particular expertise in developing new ad offerings – especially video. With video consumption continuing to rise across the globe, Roy talks about how advertisers can use video to engage consumers in their pre...

Today on Fjorge Cast Tim is joined by Digital Media expert Aalap Shah. Co-founder of Chicago-based SoMe Connect, Aalap Shah created an easy and effective way for businesses to establish and maintain an online brand. He is able to take his clients ideas and turn them into engaging, interactive experiences that resonate with their target market and brings visibility to their business. From his exper...