Mind Your Marketing

We sat with Pamela Herrmann from On Q Financial to discuss what it's like to build a brand across multiple business lines (B2B + B2C). We also talk at length about Pamela's transition from consulting to coming in-house, and what she's learned along the way. Enjoy! Cave - https://www.cavesocial.com/pamela-herrmann/LinkedIn: Pamela Herrmann - https://www.linkedin.com/in/ACoAAACFPz4BTqoAFh1TpRxbWczlr...

We sat with the CMO at Skratch Labs, Elliot Freeman, to talk about how innovation takes place as a challenger brand. After a decade-plus in the space, Elliot brings a ton of CPG experience to the podcast. Cave - https://www.cavesocial.com/elliot-freeman/LinkedIn: Elliot Freeman - https://www.linkedin.com/in/elliotfreeman/Website: Skratch Labs - https://www.skratchlabs.com/Jordan's LinkedIn: https:...

We sat with the SVP of Marketing at Tipalti, Amisha Gandhi, to talk about how brands can button up their customer experience. Amisha helps us think about the complete experience a customer has with a company, and how we as leaders should think about this in our own roles. Cave - https://www.cavesocial.com/amisha-gandhi/LinkedIn: Amisha Gandhi - https://www.linkedin.com/in/amishagandhi/Instagram: @...

We sat with Brad Rice, CEO at Homepie, to talk about his journey as a solo founder. We talked about his newest project, Homepie, but Brad has a great career story that dates back to pre-recession. Cave - https://www.cavesocial.com/brad-rice/LinkedIn: Brad Rice - https://www.linkedin.com/in/bradrice/Company: Homepie - https://homepie.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltge...

We sat with Seth Cohen, co-founder at Sweetfin, to talk about his team is scaling their fast-casual restaurant change. If you're in the restaurant space, this is the episode for you! Cave - https://www.cavesocial.com/seth-cohen/LinkedIn: Seth Cohen - https://www.linkedin.com/in/setharicohen/Company: Sweetfin - http://www.sweetfin.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/J...

In this episode, we sat with the President of SpotOn Fence, Jennifer Joyce. We get into how she uncovered valuable insights for SpotOn Fence, which allowed them to redefine their target customer. Cave - https://www.cavesocial.com/jennifer-joyce/LinkedIn: Jennifer Joyce - https://www.linkedin.com/in/jenniferjoyce/#experience-sectionWebsite: SpotOn Fence - https://spotonfence.com/Book: Small Data -...

Having trouble proving your worth to your organization? If so, this episode is for you. We sat with Greg Howard from Vivun, to talk about how marketers can (i) grow pipeline and (ii) show the internal team that they drove the lead. Cave Social - https://www.cavesocial.com/greg-howardLinkedIn: Greg Howard - https://www.linkedin.com/in/greghoward-vivun/#Website: Vivun - https://vivun.com/Jordan's Li...

In this episode, we sat with Dave Hirschkop from Dave's Gourmet Fiery Foods to talk about his 20+ year journey as an entrepreneur. From getting his hot sauce banned (for being too hot) to becoming a national brand, Dave has some stories to tell! Cave Social: https://www.cavesocial.com/dave-hirschkopLinkedIn: Dave Hirschkop - https://www.linkedin.com/in/davidhirschkopdavesgourmet/Website: Dave's Go...

Are marketers losing their way? Getting caught up in trends? That's what Kate Adams, VP of Marketing at Burkland, and I discuss. We look at how to focus on depth over breadth with your customers and much more! Cave Social: https://www.cavesocial.com/kate-adamsLinkedIn: Kate Adams - https://www.linkedin.com/in/kateadams22/Website: Burkland - https://burklandassociates.com/Podcast: Startup Success P...

We sat with August + Monroe, Co-founder Alexandra Weinstein to talk about her journey building a beauty brand from scratch. Cave Social: https://www.cavesocial.com/alexandra-weinstein/LinkedIn: Alexandra Weinstein - https://www.linkedin.com/in/alexandra-weinstein-01b18867/Website: August + Monroe - https://www.augustmonroe.com/Instagram: @augustandmonroe - https://www.instagram.com/augustandmonroe...

We sat down with Caitlin Will, VP of Marketing at Repsly, to talk about how to keep it real with your team. When you have a down-quarter or rough week, it's important to be transparent with your team to bound together.https://www.cavesocial.com/caitlin-will/LinkedIn: Caitlin Will - https://www.linkedin.com/in/caitlin-will-6305284/Website: Repsly - https://www.repsly.com/Jordan's LinkedIn: https://...

We sit with the Founder of Caddie, Alan Nowogrodski, to talk about how he approaches building his company when it comes to work/life integration. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesoc...

In this episode, we sit with Adam Deremo from Awake Chocolate to talk about how his business pivoted its strategies when COVID hit their business.https://www.cavesocial.com/adam-deremo/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscr...

Have you ever wanted to start your own freelance marketing business? If so, this is the episode for you. We interview Max Pete on how he has successfully built a freelance business within the marketing space.https://www.cavesocial.com/max-pete/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on o...

Listen to how Karl Walsh and his team at Bodybuilding.com approach building a customer-centric company. We talk at length about how Karl's past experience, combined with company buy-in has led to growth at Bodybuilding.com.https://www.cavesocial.com/karl-walsh/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social...

We sit with Miriam Washington Kendall, CMO at MakeSpace to talk about how they approach channel selection for their company. As well, we get into why it's important to understand which value propositions your customer segments are responding to most.https://www.cavesocial.com/miriam-washington-kendall/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jo...

We sit with Jest Sidloski from Peavey Industries to talk about how their company handled a massive acquisition and rebrand of another chain. As well as how they are approaching diversity, equity, and inclusion as a company.https://www.cavesocial.com/jest-sidloski/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable soci...

Learn how Ramon van Meer bought a dog ramp business, Alphapaw 2.5 years ago for $300K and has since sold over 35 million dollars of product. Check this Twitter thread: https://twitter.com/ramonvanmeer/status/1448022919901335552?s=20https://www.cavesocial.com/ramon-van-meer/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actio...

We sit with two-time guest, Karen Buddell who joined us on episode #7 of the podcast, to talk about the rebrand that SurveyMonkey underwent, becoming Momentive.https://www.cavesocial.com/karen-budell/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.bee...

We sit with Ryan George, CMO at Docupace, to talk about all things culture and how to win over your customers by being an internal advocate. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.c...

We sit with Kari Hanson, VP of Marketing at Spiro.ai, to talk about the power of data within your organization.https://www.cavesocial.com/kari-hanson/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cav...

In this episode, we sit with Margaret Kelsey, VP of Marketing at OpenView to discuss how to market product-led companies, the relationship between community and company, and how to fill the void once you've begun delegating as a manager.https://www.cavesocial.com/margaret-kelseyJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly...

In this episode, we sit with Steve Sinclair, VP of Marketing and Product at Mojo Vision. We talk about the challenges his team faces around category creation and having a clear vision for the future (pun intended).https://www.cavesocial.com/steve-sinclair/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media...

We sat with Flywire CMO, Allison MacLeod, to talk about how marketing departments can be better positioned internally within their organizations.https://www.cavesocial.com/allison-macleodJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subs...

Learn how Jlab audio has grown as a challenger brand in the audio space, from their CMO Terra Teat.https://www.cavesocial.com/terra-teat/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGe...