Jordan Scheltgen
Mind Your Marketing
Practical tips to help you grow your business with social media. Join 13 year social media professional, Jordan Scheltgen, as he teaches you how to turn your social media into a reliable growth channel for your business.
Author
Jordan Scheltgen
Category
Podcast website
Latest episode
Apr 16, 2026
Where to listen?
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Episodes
The Metrics That Are Getting Marketing Teams Fired 16.04.2026 10:09
Hire my agency: https://cavesocial.com Subscribe to my newsletter: https://mindyourmarketing.beehiiv.com/
I Thought Marketing Was Getting Harder. I Was Wrong. 21.01.2026 9:47
Hire my agency: https://cavesocial.comSubscribe to my newsletter: https://mindyourmarketing.beehiiv.com/
How Wix Approaches B2B Influencer Marketing With Sarah Adam 02.06.2025 26:10
How Wix Approaches B2B Influencer Marketing With Sarah Adam
This LinkedIn Cheatcode Changes Everything 05.05.2025 8:53
See how you can use LinkedIn in 2025 and beyond to grow your business' bottom line.
Content Calendars Are Dead (And Here's What's Replacing Them) 03.04.2025 8:06
Get the social system here: https://jordan.bz/social-system
Why Most Personal Brands Will Fail in 2025 (and How to Beat Them) 30.03.2025 8:49
Welcome to Mind Your Marketing, the channel that gives you marketing tips once a week. Commodity Content Trap Video: https://www.youtube.com/watch?v=BFmfPv3qdEIHire my agency: https://cavesocial.comSign up for Metric Cool (Affiliate link): https://f.mtr.cool/APRTCL
Avoid this trap and you'll be able to come up with unlimited content ideas 19.03.2025 5:30
How to come up with content ideas for social media. Hire my agency: https://www.cavesocial.comGet the Social System: https://cavesocial.notion.site/Social-System-1-0-b048dfa7b89644c4a145c8ab8fc0c305?pvs=74Chapters ------------00:00 Intro00:22 Set the context00:58 Spark curiosity01:45 Packaging 02:35 Content quality03:00 Different POVs04:24 How to get shares
How to Create Content When You Don't Feel Like It 13.03.2025 5:47
Welcome to Mind Your Marketing, the channel that teaches you about social media. Subscribe to our newsletter here: https://mindyourmarketing.beehiiv.com/Get the Social System 1.0 for free: https://jordan.bz/social-systemHire our agency here: https://www.cavesocial.comChapters----00:00 Intro00:36 Why creative block happens01:52 Creativity doesn't clock in/out for work02:50 The power of deadline...
Don't Document. Create. 07.03.2025 4:38
Welcome to Mind Your Marketing, the channel that teaches you about social media. Subscribe to our newsletter here: https://mindyourmarketing.beehiiv.com/ Hire our agency here: https://www.cavesocial.com
How to Create a Marketing Avatar (and Why You Need One) 28.02.2025 3:39
How to Create a Marketing Avatar (and Why You Need One)
How to Become a Master Storyteller On Social Media 19.02.2025 5:22
Today, I’m tackling a big myth in social media marketing: that you need multiple posts to tell a story. Truth is, your audience doesn’t have time or patience to follow every episode of a drawn-out narrative. They want a complete story in one watch, scroll, or post. Let’s talk about how to give it to them.
The Exact Playbook All Social Media Platforms Use to Grow & Monetize 15.02.2025 3:24
See the exact playbook all platforms use to attract users and monetize. Chapters00:00 Intro00:39 Phase 1: Honeymoon Phase01:32 Phase 2: Engagement Cliff02:15 Phase 3: Pay to Play
Agency vs. In-House vs. Freelancer: Which Is Best for Your Social Media Team? 05.02.2025 8:22
Looking at hiring for social media? Today's video goes through the options you have, and how best to hire. Chapters: 00:00 - Intro 00:13 In-House 03:18 Freelancers 04:34 Agencies
How to calculate the ROI of Social Media 30.01.2025 10:06
How to Calculate the ROI of Social Media
The Rise of Micro Trends on Social Media 23.01.2025 7:00
Rise of the micro trend. ----------- 00:00 Intro 01:03 Trends Today vs. Pre-Internet Trends 02:25 Psychological Reasons for Trends 03:54 5 Phases of Every Trend 05:21 Should Businesses Participate?
My 2025 Content Strategy 15.01.2025 10:02
Here's the strategy I'm taking for my channel this year.
Why I'm narrowing my channel's focus (and you might want to as well) 08.01.2025 9:50
See what changes I'm making in 2025 to my content, and see how you can do the same. More Resources ↓ My Agency: https://www.cavesocial.com Chapters---------------- 00:00 Intro 01:43 Why the change? 03:06 Mistakes I made with picking a niche 04:20 Advantages of narrowing the channel's focus 05:24 Why familiarity matters 07:22 The strategy I'm rolling out
6 Ways B2B Companies Can Grow on Social Media 22.12.2024 6:56
Jordan describes how to grow your B2B brand on social media. More Resources ↓ Bites & Bangers Video: https://www.youtube.com/watch?v=adZd3koA6v4 My Agency: https://www.cavesocial.com Chapters--------------- 00:00 Intro 01:13 Stop pitching webinars 02:32 Have more fun 03:47 Founder Following Content 04:41 Balance Bites & Bangers 05:10 Embrace the Grey Area 06:10 Invest in Your Team
Social Media Idea for December 2024 27.11.2024 4:59
See social media ideas for December 2024! Chapters--------------- 00:22 Intro 00:57 NOT going to create: SUPER SPECIFIC TREND CONTENT 02:51 NOT going to create: HOLIDAY POST 03:27 GOING to create: SUMMING UP THE YEAR 04:27 GOING to create: A COUPLE POSTS FOR JANUARY
278 - 10 Social Media Tactics Any Business Can Use to Grow 17.10.2024 7:00
Use these 10 tactics to grow your accounts on social media. These are some of the little 'hacks' that you can deploy across your content to help with distribution, watch time, and overall brand recall.
277 - Should You Freelance or Start an SMMA? The Pros/Cons of Each Model 03.10.2024 7:09
Are you looking to start your own creative business and don't know where to start? Should you become a freelancer? Or maybe go with a full-blown agency? Today, Jordan breaks down the pros and cons of each business model and gives his verdict on which you should pursue. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionabl...
276 - Why CMOs are frustrated with social media 30.09.2024 8:05
Jordan breaks down why CMOs are frustrated with social media, and how you can fix this with your CMO.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jor...
275 - How to Get Social Media Marketing Clients as a Freelancer/Agency 17.09.2024 6:46
Are you a social media manager who is looking to get more clients? In this episode, Jordan goes through how you can find new clients for your social media business. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency:...
274 - Social Media Content Ideas for September 2024 02.09.2024 5:41
Originally from the video and blog: https://cavesocial.com/social-media-content-ideas-septemberJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz...
273 - 5 Macro Social Media Trends Marketers Should Pay Attention to in 2024 19.08.2024 5:26
These 5 macro trends on social media are what marketers should pay attention to as they build their social media strategies. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social...
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