Mind Your Marketing

After 200 episodes I’ve learned a lot. Both on and off the air. In this episode, I want to share my biggest learnings so far that I believe you can use too!-------Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: ht...

In this episode we talk about how far your content should be scheduled in advance. After working with ~100 brands in the last ten years, we’ve seen the ins and outs of content creation and calendars. This episode should help you find the right cadence for your brand.-------Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actio...

Episode #198: Here are the techniques I’ve used to get the creative juices flowing when it feels like I don’t have it. -------Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Socia...

Episode #197: Are you stuck on what platform to focus on with your marketing? In this episode of the Mind Your Marketing show I dive into how to approach TikTok, Reels, and YouTube Shorts for your marketing efforts.-------Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https:/...

We sat with Ann Boyd, CMO at Stoplight, to discuss how we can approach posting on social media in today's landscape. With so many issues facing our society, context is everything. We discuss this and more in the episode. Cave: https://cavesocial.com/ann-boyd/ LinkedIn: Ann Boyd - https://www.linkedin.com/in/annjb/Website: Stoplight - https://stoplight.io/Jordan's LinkedIn: https://www.linkedin.com...

We sat with Sara Strope, CMO at TaxJar, to talk about how their brand became more customer-centric. Cave - https://cavesocial.com/sara-strope/LinkedIn: Sara Strope - https://www.linkedin.com/in/sarastrope/#experienceWebsite: TaxJar | A Stripe company - https://www.taxjar.com/To learn more about tax - https://stripe.com/taxJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: h...

We sat with Blake Guidry, Creator at Morning Brew, to discuss what's happening with short-form content, the creator economy, and brands dipping their toe into the world of YouTube, TikTok, and Reels. Cave - https://cavesocial.com/blake-guidry/LinkedIn: Blake Guidry - https://www.linkedin.com/in/blake-guidry-198608126/Website: Morning Brew - https://www.morningbrew.com/dailyTwitter: @TheBlakeGuidry...

We sit with the VP of Marketing at Realty Group, Ponara Eng, to talk about how he and his marketing team use word-of-mouth marketing to attract recruits into their business. LinkedIn: Ponara Eng - https://www.linkedin.com/in/ponara/Website: Realty Group - https://realtygroupmn.com/For Agents: https://joinrealtygroup.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: htt...

Holly Wright from Appfire joined us to talk about her journey as a marketer, and how Appfire has had her back throughout her career. Take a listen, and see how your company can grow as an employer as well. Cave - https://cavesocial.com/holly-wright/LinkedIn: Holly Wright - https://www.linkedin.com/in/hollywright/Website: Appfire - https://appfire.com/The Hub - https://hub.appfire.com/Twitter: @hol...

We sit with the Founder of Set Sail, Jason Atakhanov, to talk about his journey in entrepreneurship. Jason recounts stories of handing in his two-weeks notice to go start his creative agency. Cave - https://cavesocial.com/jason-atakhanov/LinkedIn: Jason Atakhanov - https://www.linkedin.com/in/jasonatakhanov/Website: Leagent - https://leagent.com/Setsail Marketing - https://setsail.ca/Instagram: @j...

In this episode, we sit with email marketing specialist and serial entrepreneur, Chase Dimond. We discuss how he's handling the journey of entrepreneurship both physically and emotionally. Cave - https://cavesocial.com/chase-dimond/LinkedIn: Chase Dimond - https://www.linkedin.com/in/chasedimond/Twitter: @ecomchasedimod - https://twitter.com/ecomchasedimond?lang=enJordan's LinkedIn: https://www.li...

We sat with Pamela Kohl to talk about her experience as the first marketing hire within a startup. We get into how she approached setting the foundation, using data, and pushing growth as the company prepared to finish its A Round of funding. Cave - https://cavesocial.com/pamela-kohl/LinkedIn: Pamela Kohl - https://www.linkedin.com/in/pamela-lynn-kohl/Website: Qolo - https://qolo.io/Jordan's Linke...

We sat with the CEO of Rented.com, and Author of the book "Get Out of My Head," Andrew McConnell. He uses Stoic principles to better understand how he's using his own time throughout the day. By doing so, Andrew was able to identify several things that would help him live more fulfilled days. Listen to learn more! Cave - https://cavesocial.com/andrew-mcconnell/LinkedIn: Andrew McConnell - https://...

In this episode we sit with CMO, Erica LaCentra, to talk about her journey from entry-level marketer to CMO. Erica talks about the importance of finding mentors that will help springboard your career. Cave - https://cavesocial.com/erica-lacentra/LinkedIn: Erica LaCentra - https://www.linkedin.com/in/elacentra/Website: RCN Capital - https://rcncapital.com/Instagram: og_ericaleigh - https://www.inst...

Hear how Deidre Hudson and her team at Payability have identified and started to market to a new audience segment. Deidre brings a ton of experience to the show and useful insights for any aspirational CMO.Cave - https://cavesocial.com/deidre-hudson/LinkedIn: Deidre Hudson - https://www.linkedin.com/in/deidrehudson/LinkedIn Page: Payability - https://www.linkedin.com/company/payability/Website: Pa...

If you're looking to be a better mentor this is the episode for you! We sit with the former VP of Global Marketing at Ember Technologies, Jolene Abbott. If you're looking at diving deeper into the world of mentoring, then this is the episode for you. Cave: https://www.cavesocial.com/jolene-abbott/LinkedIn: Jolene Abbott - https://www.linkedin.com/in/joleneabbott/#experienceWebsite: Ember Technolog...

Listen to Jordan sit down with Kara Shaffer, VP of Marketing at Dexter-Russel, a historic knife brand, to talk about how they are telling their story to the next generation of consumers. Cave: https://www.cavesocial.com/kara-shaffer/LinkedIn: Kara Kelly Shaffer - https://www.linkedin.com/in/karakellyshaffer/#experienceWebsite: Dexter-Russell, Inc. - https://dexter1818.com/Jordan's LinkedIn: https:...

Building a community is no small task. Jess Holland tapped into her love for running and personal development to start the Oahu Running Club. The club brings children together and gets them (i) running and (ii) feeling empowered. Cave: https://www.cavesocial.com/jess-holland/LinkedIn: Jessica Holland - https://www.linkedin.com/in/jmamerow/Website: Oahu Running Club - https://www.oahurunningclub.co...

What do you do if you're undersized in a fight? You find new ways to compete and win. That's what Amy Nunn and her team have done at Prestige Hotels & Resorts by embracing a nimble marketing strategy to compete. Cave: https://www.cavesocial.com/amy-nunn/LinkedIn: Amy Nunn - https://www.linkedin.com/in/amy-nunn-b8269557/#experienceWebsite: Prestige Hotels - https://www.prestigehotelsandresorts....

Carissa Campeotto from Trendi joins the show to talk about growing Trendi from zero to eighty employees during COVID. Hear about her journey, starting as a part owner of a juice shop to now, where she's pushing forward growth at Trendi. Cave: https://www.cavesocial.com/Carissa-Campeotto/LinkedIn: Carissa Campeotto - https://www.linkedin.com/in/carissacampeotto/Website: Trendi - https://trendi.com/...

CMO at Heritage Distilling, Hannah Hanley, joins the show to talk about the changes taking place in the alcohol industry and how her team is adapting/capitalizing on those changes. Cave: https://cavesocial.com/Hannah-Hanley/LinkedIn: Hannah Hanley - https://www.linkedin.com/in/hannahbowling/ Instagram: @drinkswithhannah - https://www.instagram.com/drinkswithhannah/ Website: Heritage Distilling - h...

We sat with the VP of Marketing at Reprise, Jenn Steele, to discuss how product-led growth companies can unify their message across departments. Cave: https://cavesocial.com/Jenn-Steele/LinkedIn: Jenn Steele - https://www.linkedin.com/in/jennsteele/Twitter: @jennsteele - https://twitter.com/jennsteeleWebsite: Reprise - https://www.getreprise.com/Jordan's LinkedIn: https://www.linkedin.com/in/jorda...

We sit with Cammie Doder from Aspiriant to talk about podcasting in business and how it can help your business. Cammie brings a wealth of knowledge to the show, and a unique perspective when it comes to business podcasting. Cave: https://cavesocial.com/Cammie-Doder/LinkedIn: Cammie Doder - https://www.linkedin.com/in/cammiedoder/Website: Aspiriant - https://aspiriant.com/The Aspiriant Podcast: Mon...

We sat with Tom Kuhr, CMO at Greenfly, to talk about how to set value-based pricing. Tom brings decades of experience to the show and a unique perspective on value-based pricing. Cave - https://www.cavesocial.com/Tom-Kuhr/LinkedIn: Tom Kuhr - https://www.linkedin.com/in/tomkuhr/#experienceTwitter: @tomkuhr - https://twitter.com/tomkuhrWebsite: Greenfly - https://www.greenfly.com/Jordan's LinkedIn:...

In this episode, we sit down with Paul Edgeman, VP of Marketing at Thrive Communities to talk about how his team builds reputation online. We all know reviews can make or break you online, and Paul walks us through how he and his team move forward with building their reputation online. Cave - https://www.cavesocial.com/Paul-Edgeman/LinkedIn : Paul Edgeman - https://www.linkedin.com/in/paul-edgeman...