Jordan Scheltgen

Mind Your Marketing

Business EN ↓ 304 episodes

Practical tips to help you grow your business with social media. Join 13 year social media professional, Jordan Scheltgen, as he teaches you how to turn your social media into a reliable growth channel for your business.

Author

Jordan Scheltgen

Category

Business

Podcast website

cavesocial.com

Latest episode

Apr 16, 2026

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Episodes

223 - How to Create a Profitable Beverage Brand While Donating 50% of Profits 19.06.2023

See how CLEAN Cause is growing a purpose-led beverage brand. CLEAN Cause is dedicated to having 50% of profits go toward addiction recovery. Todd joins us to talk about his journey to joining CLEAN Cause, and how he is seeing the company help transform lives daily. Listen to more episodes: https://mympodcast.coLinkedIn: Todd Bondy - https://www.linkedin.com/in/todd-bondy-574264201/Buy from CLEAN C...

222 - 7 Steps to a Healthier Relationship with Social Media 07.06.2023

Learn how to build healthy social media habits in today's video. After 11+ years working in social media, these are the tips and tricks that help me stay sane while enjoying and using social media. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehi...

221 - The Business of Cocktail Mixers - How Hella Cocktails is Growing 02.06.2023

We sat with Eddie Simeón, one of the co-founders of Hella Cocktails, to talk about how his team is growing a cocktail mixer business, and maintaining culture. LinkedIn: Eddie Simeón Website: Hella Cocktail Co. Instagram: @hellacocktailcoAmazon Store: Hella Cocktail Co. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionabl...

220 - How Coco Vinny Plans to Control the US Coconut Supply 31.05.2023

After being on SharkTank and ABC’s The Profit, Coco Vinny has gone back to the drawing board, creating his new Coco Love coconut water. In the process he’s committed to planting one million coconut trees in the western hemisphere. Hear more about his mission and why planting coconuts closer to the USA is so pivotal. LinkedIn: Cocovinny ZaldivarWebsite: CocoloveInstagram - @cocolovewater@cocotapsfo...

219 - Teaching and Embracing Balance with Mark Samuel 26.05.2023

Mark Samuel, the founder of IWON Organics, joins the show to talk about how he’s building his company, living a life of balance, and his mission for building a CPG company. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our...

218 - Building Case Study Buddy With Joel Klettke 17.05.2023

Today on the show we bring on Joel Klettke to talk about his journey from copywriting/SEO to founding and managing Case Study Buddy. Joel talks about his successes and struggles launching and running his own company. LinkedIn: Joel KlettkeWebsite: Case Buddy StudyTwitter: @JoelKlettkeJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet w...

217 - Growing a CPG Company From CDMX with Alan Cohen 15.05.2023

Hear the moment when Alan Cohen knew he had to bring delicious Mexican coconut water to the market. Alan takes a unique experience, growing his brand from his hometown of Mexico City, and bringing it to the United States. LinkedIn: Alan CohenWebsite: KokomioInstagram: mykokomioJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly a...

216 - Growing Pricklee Cactus Water with Kun Yang 09.05.2023

See how Kun Yang took his idea and made it a reality with the creation of Pricklee Cactus Water. LinkedIn: Kun YangWebsite: Pricklee Cactus WaterTikTok: @drinkprickleeInstagram: drinkprickleeJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/...

3 Rules I Live By In My Business 02.05.2023

In this episode, I share the three rules that I live by in my business. They are my non-negotiables, and I believe they are essential for anyone looking to build a successful business. Whether you're an entrepreneur or just starting out, you'll find these rules to be valuable and applicable to your own work. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter...

Elon Starts Taking Blue Checkmarks Away 27.04.2023

Jordan breaks down the latest with Twitter Verification and Elon Musk. This short episode goes into whether you should buy Twitter Blue or not. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocia...

215 - Create Once, Distribute Forever: Harnessing the Power of Content with Ross Simmonds 21.04.2023

In a world where content is king, strategic distribution is key to making your message heard. Join us as we explore the power of content marketing and the techniques you need to maximize your reach and engagement. LinkedIn: Ross SimmondsWebsite: Foundation MarketingPodcast: Create Like the GreatsJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordansc...

214 - Small Steps, Big Impact: How Alec's Ice Cream is Growing 19.04.2023

We believe that slow and steady wins the race. Join us as we talk with Alec Jaffe, Founder & CEO of Alec's Ice Cream who has taken a patient approach to business growth, and learn how you can do the same. LinkedIn - Alec JaffeWebsite - Alec's Ice CreamJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media...

213 - Building a Strong Brand Through Product Quality with Amy Zitelman 07.04.2023

In this podcast, Amy discusses the importance of putting the product first and how it can lead to increased customer loyalty and brand recognition. LinkedIn: Amy ZitelmanWebsite: Soom FoodsJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/su...

212 - Should Your Company Start a Podcast? 03.04.2023

Today, Jordan gets into the pros and cons of starting a company podcast, and if it’s something your company should do. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social Syste...

211 - How this Father-Son Duo Are Building NUTSÓLA 24.03.2023

We interview Adam Kukoff, the co-founder of NUTSÓLA. We get into how he started this company with his Dad and grew it from a Kickstarter campaign into the company today. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our age...

210 - Why CMOs Don't Stay Long At Companies 15.03.2023

Why is CMO tenure at companies so short? We dive into a couple of potential reasons. We also look at the power of consistency in your marketing and how going ‘viral’ once won’t give you the return you think. Listen in to hear Jordan's thoughts on why CMOs are saying adios. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actio...

209 - My 11-Year Journey as a Marketing Agency Owner 08.03.2023

This is my agency story so far. I started my agency 11 years ago and have gone through some ups and downs along the way. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social Sys...

208 - The Strategy We Used to Get in Entrepreneur, Fast Company, and Inc. Without Spending a Dollar 03.03.2023

Today we talk about Tiktok and its potential ban within the USA. Then we get into how to repurpose content with the episode finishing by looking at the exact strategy we used to get featured in major publications without spending a dime. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our New...

207 - Wait, Is Meta Copying Twitter’s Verification Process? 25.02.2023

Jordan covers the latest at Meta regarding verification, cannabis advertising at Twitter, and why marketers need to stop chasing the algorithm. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocia...

206 - How to Embrace Ingenuity as a Brand with Victoria Keichinger (Coldwell Banker) 13.02.2023

We sit with VP of Brand Marketing, Victoria Keichinger, to talk about how she and her team are growing the brand of storied brand of Coldwell Banker. We get into how to position a services company, the impact of AI on marketing, and how to keep ingenuity at the forefront of your company. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenG...

205 - Starting Your Own SEO Agency with Emil Shour 09.02.2023

We sat with Emil Shour, founder of Catalyst Content and host of the podcast Seeking Profit. We talk about starting your own agency, AI, and where SEO is going. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https...

204 - How to Go From Freelancer to PPC Agency Owner 20.01.2023

We sit with Ameet Khabra, owner of Hopskip Media, to talk about her journey going from Freelancer to becoming an agency owner. We talk about growing an agency, paid media, and where she wants to take her business. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyou...

203 - Should Marketers Be Worried About Chat GPT? 16.01.2023

Jordan breaks down what Chat GPT is and if it's a threat or tool to marketers. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system

202 - Social Media Marketing Predictions for 2023 09.01.2023

Jordan breaks down his 2023 predictions for social media and how they will impact your business. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan....

201 - What Happens to Twitter After Elon Musk Buys It? 26.10.2022

Elon Musk is set to close his purchase of Twitter this week. In this episode we get into what is happening and potential changes to the platform that Marketers should be aware of. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHi...

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