Mind Your Marketing

Filip Luneski, VP of Marketing at Lucid Green, joins the show to talk about the hurdles that the cannabis industry is going over. Filip brings experience from alcohol companies on a global scale, and takes that experience forward into his role with Lucid Green. Check Lucid Green here: https://www.lucidgreen.io/Filip's LinkedIn: https://www.linkedin.com/in/filip-luneski-33419b7/Jordan's LinkedIn: h...

We have 20-year friends, Lauren Berger and Marla Felton, who join us to talk about how they integrate their friendship and working lives together. Hear their story, and how they are building a cookie company centered around community and wellness. Get REAL Cookies here: https://realcookiesco.com/REAL Cookies Instagram: https://www.instagram.com/realcookiesco/Marla's LinkedIn: https://www.linkedin....

David Vogelpohl, CMO of Fastspring, joins the show to talk about his first year in the CMO position. He breaks down his lessons along the way of his journey, and what you can take to help you grow in your marketing career. Check Fastspring here: https://fastspring.com/David's LinkedIn: https://www.linkedin.com/in/davidvogelpohl/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan'...

Charlynda Scales joins the show to talk about her life and journey as an entrepreneur. From starting a company to honor our Grandfather, to going through a divorce and pivoting her entire business in a short span of time, Charlynda has been through the ringer. But as she says, “Rock bottom has a trampoline.” She lets us in on her experiences, and how she’s bounced back in life. Get Mutt’s Sauce he...

Social media coach and creator, Erica Schneider, joins the show to talk about creating an authentic presence on social media. Erica pushes back against douche-bag social media advice and gives alternatives for people on how they can leverage social media for their businesses. Erica's Twitter: https://twitter.com/ericasmynameErica's website: https://poweryourplatform.carrd.co/Jordan's LinkedIn: htt...

We have Mike Gottfried joining us on the show to talk about his business, PCKL, a racket company serving the pickleball community. We talk about his brand’s organic growth, how/why pickleball is exploding and what his company is prioritizing moving into 2024.Check PCKL here: https://pckl.com/PCKL ball community: https://www.facebook.com/groups/pcklcommunityPCKL Instagram: https://www.instagram.com...

Aaron Bours joins the show from Tel Aviv to talk about positioning yourself as a must-have versus a nice-to-have. Aaron is the VP of Marketing at Hyro, helping the company grow through several rounds of funding. Hear Aaron’s story, and how he approaches brand positioning. Check Hyro here: https://www.hyro.ai/Aaron's LinkedIn: https://www.linkedin.com/in/aaronbours/Jordan's LinkedIn: https://www.li...

Have you wondered what’s legal and not in social media marketing? We have advertising attorney Robert Freund join the show to discuss some legalities around social media advertising. We get into Memes, usage rights, and agreements with creators/brands. Check Robert's Website here: https://robertfreundlaw.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://t...

Branca Ballot, VP of Marketing at Glide, joins the show to talk about how to leverage the power of focus in your marketing campaigns. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet o...

Hear the story behind Good-Dee’s Baking Mix, and how Deana Karim is building the company. We get into her ‘why’ as well a touching story about how she is navigating a tough family situation, and using the company products to instill joy. Get Good Dee's here: https://gooddees.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter.com/jordanscheltgenDian...

Fernanda Sampson-Gómez joins the podcast to talk about how she started her agua fresca brand, Celzo. Originally from Mexico City, Fernanda knew she wanted to give people in the USA a taste of her home with Celzo. She also talks about the hurdles and support she’s faced/received as an LGBTQ founder. Celzo's website: https://www.celzodrink.com/Fernanda's LinkedIn: https://www.linkedin.com/in/fernand...

Chip Housen, CMO of Insightly, joined the show to talk about how he and his marketing department are growing a CRM business. Check Insightly here: https://www.insightly.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter.com/jordanscheltgenChip's LinkedIn: https://www.linkedin.com/in/chiphouse/Jordan's LinkedIn: https://www.linkedin.com/in/jordansch...

Brent Zimmerman, founder of Saucy Brew Works, joins us to talk about how he took his career from Wall Street to starting a brewery in Cleveland. This episode is perfect for anyone who has aspirations of opening their own brick-and-mortar business. Get Saucy Brew Works here: https://www.saucybrewworks.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitt...

Sara Polon joins the show to talk to us about the ethical issues in food production in the USA. We get into Sarah’s background, and how she is approaching building a conscious company moving forward. Get Soupergirl here: https://thesoupergirl.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter.com/jordanscheltgenSara's LinkedIn: https://www.linkedin...

We sit with Jamie Hunt, founder of Fast Penny Spirits, to talk about how she has built her company. Jamie comes from digital consulting, and launched her distillery in 2020, and is now focused on growing her flagship brand, Amaricano. Get Amaricano here: https://www.fastpennyspirits.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter.com/jordanschel...

We sit with the founder of Baozza to talk about his journey to creating a nationwide CPG company. Alex started mixing bao buns and pizza fillings while in China, and the product exploded. It was at that time he knew he had to take this product to the American market. Get Baozza here: https://www.baozza.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twi...

We sit with Rich Simmerman to talk about his journey and creating Ceres. Hear how his team formulated and brought this protein-packed snack to the market. Get Ceres here: https://enjoyceres.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter.com/jordanscheltgenRich's LinkedIn: https://www.linkedin.com/in/richsimmerman/Jordan's LinkedIn: https://www....

Twitter has started paying creators, and in big amounts. We get into why Elon is doing this. The episode also gets into Threads, and my predictions for the platform. The episode finishes with a look at the monetization phases of every social media platform. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social med...

Jordan sits down with Chris Allen from Osena Spiked Coconut Water to talk about what it takes to grow a CPG startup. Chris talks about what it takes on the front lines to grow a CPG beverage brand. Get Osena: https://drinkosena.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter.com/jordanscheltgenChris' LinkedIn: https://www.linkedin.com/in/christo...

We sit with Simon Chou, an expert in community creation and curation, to talk about how he approaches community building. He is a podcaster, community leader and avid marketer. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter.com/jordanscheltgenSimon's LinkedIn: https://www.linkedin.com/in/simonchou1/Marketing On Mars Podcast: https://marketingonmars...

Stop making these mistakes on social media. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system

Erica Rankin, Founder of Bro Dough, joins the show to talk about how she started her CPG brand with $10K, and how she has grown the brand within Canada. She documents her journey on TikTok/LinkedIn and shows the power that’s in going your own speed in CPG.Get Bro Dough: https://eatbrodough.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter.com/jord...

We sit with Jason Reposa, creator of Good Feels, a cannabis-infused drink to talk about the challenges he’s overcome launching a cannabis-infused beverage. We get into Jason’s vision for the future and why he’s pushing the chips in to bet on the cannabis market. Get Good Feels: https://getgoodfeels.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter...

Learn how Will Nitze took IQBar from a Kickstarter campaign to millions in revenue in this episode. He gets into how he's managing success and launching new product lines as IQ expands. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subsc...

We sit with The Nutr, Co-Founder and CEO, Alicia Long, to discuss how she approaches e-commerce in 2023. She started The Nutr, a kitchen product, she was able to get on Shark Tank. Since then, she’s continued to grow her company through a new take on e-commerce. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable socia...