Jordan Scheltgen

Mind Your Marketing

Business EN ↓ 304 episodes

Practical tips to help you grow your business with social media. Join 13 year social media professional, Jordan Scheltgen, as he teaches you how to turn your social media into a reliable growth channel for your business.

Author

Jordan Scheltgen

Category

Business

Podcast website

cavesocial.com

Latest episode

Apr 16, 2026

Where to listen?

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Episodes

MYM #149 - Building Team Culture Through COVID and Beyond with Buildable Co-Founder, Daniel Spataro 28.09.2021

We sit with Buildable founder, Daniel Spataro to talk about how he is building culture at his company. This is a great episode for anyone who is looking to build a remote workforce post-COVID.https://www.cavesocial.com/daniel-spataro/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newslet...

MYM #148 - Challenging the Narrative Around Buyer Personas With Kasa Founder, Roman Pedan 24.09.2021

We sit with Roman Pedan, founder at Kasa to talk about how he and his team are growing a global accommodations brand. Kasa faces the challenge of being a B2C business while having a large B2B component within their business. We get into how Roman and his team handle the balance between the two.https://www.cavesocial.com/roman-pendan/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jo...

MYM #147 - Growing As A Leader With Anastasia Leng 20.09.2021

We sat with Anastasia Leng, CEO at CreativeX, to discuss her entrepreneurial journey and how she's evolved as a leader.https://www.cavesocial.com/anastasia-leng/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: http...

MYM #146 - Competing With Heavyweights With Tracy Frisbie 13.09.2021

In this episode, we sit with Tracy Frisbie, Vice President of Marketing at Buzzballz / Southern Champion LLC. Tracy gives us insight into how her team is creating a nimble strategy, to grow multiple alcohol brands simultaneously.https://www.cavesocial.com/tracie-frisbieJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionabl...

MYM #145 - The Art of Brand Storytelling with Gabrielle Dolan 09.09.2021

In this episode, we sit with consultant and speaker, Gabrielle Dolan to talk about how businesses can leverage storytelling to grow their brand. We dive into five specific types of stories businesses can tell, and how they can come up with ideas.https://www.cavesocial.com/gabrielle-dolanJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGe...

MYM #144 - Growing a Company as a Solo-founder with Caleb Avery 07.09.2021

Check out our interview with Caleb Avery, Founder at Tilled. We get into his journey as a solo founder and how his team is pushing growth forward for his company.https://www.cavesocial.com/caleb-avery/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.be...

MYM #143 - How to Balance Emotion and Data to Make Marketing Decisions With Stephanie Barbosa 30.08.2021

In this episode, we sit with Stephanie Barbosa, the Senior Director of Marketing at Conquest Planning. We dive into how to use data and emotion to make marketing decisions.https://www.cavesocial.com/stephanie-barbosaJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindy...

MYM #142 - Growing Fresh Cravings Salsa with Jay Whitney 18.08.2021

We sit with Jay Whitney, CMO at FoodStory Brands to talk about building the Fresh Cravings Salsa brand.https://www.cavesocial.com/jay-whitneyJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.c...

MYM #141 - How to Approach Demand Gen With Dustin Tysick from Jostle 12.08.2021

We sit with Dustin Tysick from Jostle.me to talk about his journey going from a team of one to managing a marketing department. https://www.cavesocial.com/dustin-tysickJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agenc...

MYM #140 - Keeping a Scrappy Mindset with Chris Shuptrine 10.08.2021

We sat with Chris Shuptrine VP of Marketing from Kevel, to talk about how his scrappy approach to marketing, and building systems that scale.https://www.cavesocial.com/chris-shuptrineJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscrib...

MYM #139 - How to Foster a Culture of Collaboration With Billy Senné 09.08.2021

We sat with Senné founder and CEO, Billy Senné, to talk about how his team is building a culture that is based on collaboration.https://www.cavesocial.com/billy-senneJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency:...

MYM #138 - How to Hire From Anywhere with BlocPal's CMO, Sushant Trivedi 05.08.2021

We sat with Sushant Trivedi from BlocPal to discuss how they are approaching growing their global team.https://www.cavesocial.com/sushant-trivediJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesoci...

MYM #137 - Looking at Product-Market Stick with Trish Thomas 04.08.2021

We sit with Trish Thomas, CEO and Co-founder, at Whole and Free Foods. She's also a faculty member at Northwestern University. We dive into the concept of Product-Market Stick, and how to fearlessly ask as a brand.https://www.cavesocial.com/trish-thomasJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media ad...

MYM#136- How to Stick to Company Values Under Pressure With Willie's Superbrew Founder Nico Enriquez 27.07.2021

We sit with Nico to discuss growing Willie's Superbrew (a hard seltzer) from an idea to a reality. In this conversation, we go deep into why it's important to set company values and live them as well.https://www.cavesocial.com/nico-enriquezJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our N...

MYM #135 - How to Stand Out Through Storytelling With Jeff Merkel, Head of Marketing at Helcim 20.07.2021

In this episode with Jeff Merkel, to talk about how companies in highly competitive spaces can stand out through storytelling.https://www.cavesocial.com/jeff-merkelJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: h...

MYM #134 - Starting In Your Customer's Shoes with Michael Kavanagh, VP at DocuPhase 19.07.2021

We sit with Michael Kavanagh, VP of Marketing + Sales at DocuPhase. We discuss what it takes to run sales, marketing, and customer service as a business. This one is great for those looking at the whole customer journey.https://www.cavesocial.com/michael-kavanaghJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable socia...

MYM #133 - Using Other Distribution Channels with Bomani Cold Buzz Co-Founder, Amin Anjedani 14.07.2021

We sit with Bomani Cold Buzz Co-Founder and CDO, Amin Anjedani, to talk about how he and his team are growing their product distribution. We get into some nitty-gritty tactics that Amin and his team use to grow Bomani.https://www.cavesocial.com/amin-anjedaniJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social med...

MYM #132 - Building a Household Name With Andrew Frawley Fmr. Marketing Director, Yang 2020 Campaign 13.07.2021

We sit with employee #2 on the Yang 2020 Campaign, Andrew Frawley to discuss what it took to build Andrew Yang from obscurity into a household name. This is a great look at what it takes to build a political candidate's brand through digital today.https://www.cavesocial.com/andrew-frawleyJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenG...

131 - Challenging the Work-Life Balance Narrative With Angela Earl 07.07.2021

We sit with Angela Earl, VP of Global Marketing at RFPIO, to discuss how she is helping challenge the work-life balance narrative. Cave: https://www.cavesocial.com/angela-earl/LinkedIn: Angela Earl - https://www.linkedin.com/in/angelanearl/Website: RFPIO Inc. - https://www.rfpio.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet we...

MYM #130 - Finding New Ways to Grow With Koia Co-Founder, Chris Hunter 06.07.2021

We sit with Chris Hunter from Koia to discuss what it takes to push yourself to grow personally and professionally. Chris has a long history in the beverage industry, starting brands such as 4Loko, and Not Your Father's Root Beer.https://www.cavesocial.com/chris-hunter/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionabl...

MYM #129 - Keeping Your Foot On The Gas With Quokka Brew CEO, George Passantino 02.07.2021

In this episode, we sit with Quokka Brew Co-Founder and CEO George Passantino to discuss his journey building Quokka Brew. George and his team have grown at a rapid pace and hearing their story inspiring.https://www.cavesocial.com/george-passantinoJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice...

MYM #128 - How to Become a Great Mentor With Jonathan Dale 30.06.2021

We sat with Jonathan Dale, VP of Marketing at Phenomenon to talk about the importance of mentorship and how he approaches being a mentor in his life.https://www.cavesocial.com/jonathan-dale/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/s...

MYM #127 - How to Move Fast Within a Startup With Liseanne Gillham 28.06.2021

Today, joining us is Liseanne Gillham, VP of Marketing at Broadsign. She has experience both in the corporate world as well as a startup environment. We get into how marketers can move fast within a startup to create great content.https://www.cavesocial.com/liseanne-gillham/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly acti...

MYM #126 - How to Put Your Company Culture First With Terry Sydoryk 24.06.2021

We sat with Terry Sydoryk, CEO at Chaordix, to talk about how he approaches company and community building. He brings a wealth of knowledge to the show, and this is a great episode for anyone looking to sit in the CEO chair during their career.https://www.cavesocial.com/terry-sydork/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet we...

MYM #125 - How to Get Started in CPG With Wade Brooks 22.06.2021

We sit with the CEO of LivBar to discuss what it takes to get into the CPG space. He has a wealth of knowledge and a decorated career, so this episode is full of actionable knowledge.https://www.cavesocial.com/wade-brooks/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https:/...

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