Mediaworks Digital Masterclass

Five months after the dramatic impact of Covid-19 has changed so many aspects of our lives in the United Kingdom. Our panellists discuss the impact the pandemic has had on commerce, consumer behaviours, our working environments, and the acceleration of digital behaviours. They’ll discuss why it is imperative that businesses accelerate their digital transformation and marketing programmes to surviv...

Most businesses post organic social content online, but with multiple advertising engines, segmentation tools, objective setting, budget controls, creative recommendation, and timings; capitalising on a tailored content and paid social media advertising plan can become overwhelming. In this Digital Drop-In, our panellists discuss the importance of tailoring the right types of creative for the righ...

Consumers buying journeys are becoming increasingly complex, with an ever-growing number of touchpoints and exposure to product choice. In this Digital Drop-In, our panellists will explain how and when you can disrupt your competitors customers buying journey to drive incremental growth. They’ll examine the effectiveness of using marketing tactics such as authority bias, scarcity, social proofing...

With a record number of consumers embracing online shopping in 2020, Black Friday online sales are forecast to break all records this year. With this in mind, retailers are preparing for an extremely competitive final quarter.  In this digital drop-in, panellists from across Mediaworks teams and disciplines discuss the essential preparations all retailers should be taking now, to maximise the...

In this Digital Drop-In, our panellists discuss the core principles of successful conversion rate optimisation (CRO) and why it has never been so important to your business online. The panellists share actions for how you can eliminate unnecessary steps in the customer journey, provide simple changes to on-page support and optimise call-to-actions on landing pages, in order to maximise the va...

Mediaworks creative team drop-in to discuss why now is the time for brands to reconsider their values, story and execution to maintain relevance going forward, in a post COVID-19 world. The panellists also share their lockdown brand winners and losers, and advice on adapting digital efforts towards rapidly changing customer expectation.

Our paid search specialists drop-in to explain why as marketers we should consider adding affiliate marketing to our programmes. They will breakdown how to setup, choose a platform and develop the best affiliate strategy for your business.

Our SEO, PPC and Insight specialists drop-in to debate how as marketers, we can ensure SEO and PPC work holistically to deliver the best performance and returns. The team discuss key similarities and differences businesses should consider between SEO and PPC, how can you strike the perfect balance between both approaches and when to consider cannibalisation?

With consumer spend on the rise online in recent months as a result of the COVID-19 pandemic, e-commerce platforms have never been so vital to business growth, so why is the role of shopping feeds so widely undervalued? In this session, shopping experts talk about all things shopping feeds. What is it, why it matters and why understanding feeds can help boost e-commerce performance.

As shoppers return to the high street, the Mediaworks panel drop in to discuss the challenges brick and mortar stores have overcome to safely reopen their premises. The panellists also highlight the impact of lockdown on accelerating shopping habits through customer research, as well as the areas of focus retailers should consider when returning to the new normal including adapting your in-store c...

Mediaworks Founder and CEO, Brett Jacobson is joined by Creative Director, Andrew Blenkinsop and Marketing Performance Director, David Norris to discuss the types of messaging each business should consider when communicating your post lockdown plans. The panellists will discuss how, when and what to communicate as you return to normal trading and prepare for a resurgence in traffic footfall and sa...

Join Mediaworks Founder and CEO Brett Jacobson and Mediaworks Head of Search Kev Strong to discuss Google's most significant search algorithm update in recent years. We’ll cover the essential action plan each business should consider to protect their search visibility and discuss the common set of signals that will become critical to all web experiences.

As we move from crisis management to future planning, Mediaworks Founder and CEO, Brett Jacobson and CTO, Dan Hoggan will share an action plan on how you can be agile and adapt your marketing approach based on potential digital opportunities and threats as we emerge from lockdown.

In an extended version of the Digital Drop-In Sessions, experts across Mediaworks will outline the essential insights that all business leaders and marketers should consider to help grow their business in the next 6 months. Mediaworks host a panel of experts who delivered key sessions on the recent open learning digital marketing short course delivered in conjunction with York St John University.

Mediaworks are joined by special guest partners, Google for today’s Digital Drop-In. Finn McDuffie, Agency Development Manager and Liam Higgins, Google International Growth Specialist join CEO, Brett Jacobson and Head of Paid Search, Ben Homer to discuss the opportunities to invest into international markets and how Google can support.

Tracking the customer journey across online and offline channels has been an ongoing challenge for advertisers. As targeting capabilities evolve, the ability to deliver omni-channel campaigns across multiple platforms is now a huge opportunity for progressive marketers. We discuss why now may be the right time for forward thinking businesses to capitalise on television and radio deals available as...

Mediaworks focus on trends impacting the fashion sector right now. Mediaworks fashion and retail experts discuss the rise of e-commerce and the future of bricks and mortar, the importance of promotional campaigns and advice on how to manage your digital marketing strategy over the next six months in an increasingly competitive landscape.

Mediaworks are joined by special guest partners, Microsoft for today's Digital Drop-In to discuss recent trends across Microsoft Advertising channels.

Experts from Mediaworks drop in to discuss how brands should tailor their online experience to suit consumer behaviour in the "new normal". The team explain the impact COVID-19 has had on online user engagement, as well as sharing top tips to delivering a memorable experience for new and existing customers.

Mediaworks are joined by guest panellists Joanne McNeil and Taylor Stirland from management consultancy company, Alpaca . Joanne and Taylor discuss best practises for adapting work environments in preparation for the 'new normal'.

Managing Partner, Paul Mallett is joined by special guest, Dave Knibbs, Director of The Tofoo Co. for a one-on-one conversation about managing demand during the COVID-19 outbreak.

Mediaworks are joined by guest panellists, Matthew Little and Alec Gillespie from leading market research company,  GlobalWebIndex . Matthew and Alec share GWI insight into changing consumer behaviour and what trends we expect to see as the UK comes out of lockdown. Mediaworks also share advice on how brands could look to respond to changing consumer behaviours.

SEO experts from Mediaworks drop in to discuss why Technical SEO is the big opportunity for digital marketers right now. The panellists share critical actions you should be taking in preparation for the recovery period ahead, long term technical projects you could be investing in, as well as the importance of reviewing your website load speed.

Mediaworks focus on trends impacting the higher education sector right now. The team are joined by special guest, Dr. David Norris, former Associate Dean at Teesside University to discuss the impact COVID-19 is having on prospects decision making, university open days and the clearing process. David, also shares the current landscape in Higher Education marketing and how that will be impacted long...

Mediaworks are joined by guest panellists Joelle Hillman and Alex Parmar-Yee from the global affiliate marketing network AWIN. Joelle and Alex discuss how COVID-19 is impacting consumer buying habits across the affiliate platform. They also share their approach on how to support your customers and brand at this current time, using affiliate marketing.