Mediaworks Digital Masterclass

Mediaworks Masterclass: Search & Discovery in 2027 - Myth or reality? What really gets you found​1. Why it’s importantCustomers discover and compare brands across search engines, AI assistants and social platforms. Understand what this means for your organic search strategy in 2027.2. Framework for successLearn where to focus your SEO and AEO investment, how to measure progress and what to pri...

Mediaworks Masterclass: Creative that stops the scroll.1. Why it's importantAI brings unique opportunities but is already giving challenges around cut through.2. Framework for successHow to harness AI combined with platform choice for thumb stopping engagement.3. Free creative impact auditUnderstand how your campaigns impact your digital presence, benchmark your performance against competitors...

We’ve looked across the campaigns we’re running for our clients to identify the approaches delivering the strongest results. In this 30 minute masterclass, we’ll share 5 lessons from what we’re seeing in the real world, covering creative, targeting, platforms, budgets and performance. All examples will be anonymised, and we won’t share any confidential client data. Instead, we’ll focus on the patt...

Why 79% of Housing Providers Have a Digital Weak Link Your residents don't compare your website with other landlords. They compare it with their bank, Amazon and the last thing they used on their phone. That's the standard you're being judged against, whether or not it's the one you're measured on. So we measured it. The Digital Performance Index scores over 550 housing associa...

Being cited by AI comes down to three things: what's said about your brand elsewhere (offsite), what's actually on your website (onsite content), and whether AI can find, read and trust it (technical). In Part 1, we covered offsite: how Digital PR builds the authority signals AI platforms look for. In Part 2, we're turning to the other two pillars: getting your own site into shape to e...

The Website of the Future: How AI Is Changing Web Design and DevelopmentYou’ve been invited to:The Website of the Future: How AI Is Changing Web Design and DevelopmentYou've been invited to:The Website of the Future: How AI Is Changing Web Design and Development What if the real shift in web design and development isn't a feature on your website, but a change in how sites get designed, bui...

When someone asks Google or ChatGPT which brands to trust, what makes one business appear in the answer while another is overlooked?   AI platforms do not assess credibility from your website alone. They look for evidence across trusted third-party sources, including media coverage, expert commentary, backlinks and consistent brand mentions.   The stronger and more credible that digital footprint...

AI, Automation and Paid Media: How to Protect ROI When Platforms Take ControlOn 17 August, Google is changing how Smart Bidding behaves when campaigns are limited by budget. Advertisers who’ve been consistently outperforming their ROAS targets could soon see costs rise as Google spends more budget to move performance back towards the target. That’s exactly what the update is designed to do, the qu...

Mediaworks Masterclass: Why 85% of Marketing Campaigns FailMarketing teams are under more pressure than ever to produce content that converts, but more activity does not automatically create more demand. Too often a campaign becomes a list of outputs (a blog here, a paid ad there, an email send) before anyone has defined the audience problem, the message or the action they want people to take. Whe...

Why Residents Still Pick Up the Phone: The Self-Service Challenge Housing Needs to Solve. Social housing teams are under more pressure than ever to deliver faster services with fewer resources. Meanwhile, customers expect digital services that are simple, accessible and reliable. Yet many self-service solutions fall short. Adoption remains low, avoidable contact stays high, and pressure on teams c...

The High-Velocity Funnel: Converting Agentic Intent into Revenue​Users are abandoning digital journeys faster than ever, often within seconds, when an experience feels slow, confusing or too difficult to complete. In a low-attention landscape, high friction is one of the biggest conversion killers. Buyers now expect every interaction to feel instant, intuitive and effortless, especially as AI-assi...

Performance Creative 3.0: Using AI to Scale Influence, Not Just Assets The third session in our AI in Performance Creative masterclass series.   AI is reshaping performance creative at pace, creating new opportunities for brands to scale smarter while introducing new challenges around consistency, authenticity and workflow efficiency.   But with the right approach, AI can help simplify and scale b...

Mediaworks Roundtable: Reducing Demand & Rebuilding Trust in Social HousingSocial housing is under sustained pressure. Demand is rising, resources are constrained and expectations from residents continue to increase, shaped predominantly by the digital experiences they encounter elsewhere in their day to day lives. At Mediaworks we have mapped the tenant journey end to end through what we call...

Websites That Perform in the Age of AI: Designing Experiences for Users and LLMs Websites are no longer designed for a single audience. Alongside end users, they need to serve content teams and increasingly, large language models (LLMs) that interpret, summarise, and surface information in new ways.  If you’re responsible for digital experience, how do you ensure your website works effectively for...

Increasingly searches are answered directly on the results page, or by AI, before users ever click a website. If you’re responsible for organic performance, how do you win visibility when fewer people are clicking? Join us for a 30-minute masterclass exploring how SEO is evolving in an AI-driven environment, and what brands are doing differently to stay visible. We’ll examine how AI Overviews and...

The Creative Edge in AI-Driven Performance: What High-Performing Campaigns Do Differently Performance marketing is now largely automated. Targeting, bidding, and delivery are handled by machine learning. But one factor still determines whether campaigns scale efficiently or waste budget: Creative. Join us for a 30-minute masterclass exploring what high-performing campaigns are doing differently in...

Join us for a 30-minute senior roundtable exploring how digital experience now defines trust across financial services. Drawing on perspectives from banking, insurance, wealth, and fintech, the discussion will highlight how organisations are moving beyond AI adoption to deliver transparent digital journeys aligned to customer and regulatory expectations. The session will preview key themes from ou...

Digital PR is changing fast. In 2025, visibility is no longer driven by volume alone. Authority, credibility, and genuine expertise are what determine long-term impact across media, search, and emerging AI-driven discovery. Join us for a 30-minute masterclass exploring what’s reshaping Digital PR today, and how brands need to adapt as journalists, platforms, and audiences push back against generic...

In partnership with Umbraco, join us for a 30-minute masterclass where we’ll explore how brands can create personalised, dynamic experiences that engage and convert. In this session, we’ll break down the importance of personalisation, how to identify opportunities for its application, and how to use Umbraco’s powerful tools to enhance user experiences across touchpoints. Discover actionable strate...

Join us for a 30-minute masterclass exploring how brands can move from raw data to meaningful narrative, and use insight-led storytelling to shape strategy, influence decision-making, and drive measurable outcomes. This session will focus on transforming complex datasets into clear, compelling stories that align marketing activity with broader business objectives. What You’ll Learn & Why It Ma...

The Future of Paid Search: What’s Changing in 2026 and How to Stay Ahead Join us for a 30-minute masterclass where we’ll explore how paid search is transforming in 2026, driven by AI, shifts in user intent, and the growing need for context-rich, theme-based strategies. This session will highlight the key trends impacting paid search, from conversational AI-driven search experiences to the importan...

Driving Digital Performance in UK Utilities Companies: Insights, Benchmarks and Best Practice for 2026 Join us for a 30-minute masterclass exploring the key drivers of digital performance across UK utilities companies. Using our proprietary MMeX framework, we will assess who is setting the benchmark for digital experience and where there is opportunity for improvement across the sector. What You’l...

The Future of Paid Social: What’s Changing in 2026 and How to Stay Ahead. Join us for a 30-minute masterclass exploring how paid social is evolving in 2026, driven by social search, AI-powered automation, and the growing influence of authentic creator content. This session will uncover what these changes mean for brands, how consumer trust is shifting, and the strategies you need to stay competiti...

At Mediaworks, we believe digital has the power to redefine how the housing sector connects with tenants, transforming outdated systems into transparent, inclusive, and human-centred experiences that strengthen trust and community. Join us for the Mediaworks Housing Webinar, where we’ll share insights from our latest white paper Building Trust Through Digital Transformation and explore how M-MeX p...

Join Abbie Gubbins, Senior SEO Specialist, and Rachel Gray, Digital PR Consultant, for a 30-minute masterclass exploring how search is changing in 2026 - becoming more fragmented, AI-driven, and increasingly influenced by authority signals over traditional rankings. Hosted by David Norris, Chief Operating Officer, This session will reveal how marketers can measure success in this evolving landscap...