Mediaworks Digital Masterclass

Mediaworks Masterclass: Why 85% of Marketing Campaigns FailMarketing teams are under more pressure than ever to produce content that converts, but more activity does not automatically create more demand. Too often a campaign becomes a list of outputs (a blog here, a paid ad there, an email send) before anyone has defined the audience problem, the message or the action they want people to take. Whe...

Why Residents Still Pick Up the Phone: The Self-Service Challenge Housing Needs to Solve. Social housing teams are under more pressure than ever to deliver faster services with fewer resources. Meanwhile, customers expect digital services that are simple, accessible and reliable. Yet many self-service solutions fall short. Adoption remains low, avoidable contact stays high, and pressure on teams c...

The High-Velocity Funnel: Converting Agentic Intent into Revenue​Users are abandoning digital journeys faster than ever, often within seconds, when an experience feels slow, confusing or too difficult to complete. In a low-attention landscape, high friction is one of the biggest conversion killers. Buyers now expect every interaction to feel instant, intuitive and effortless, especially as AI-assi...

Performance Creative 3.0: Using AI to Scale Influence, Not Just Assets The third session in our AI in Performance Creative masterclass series.   AI is reshaping performance creative at pace, creating new opportunities for brands to scale smarter while introducing new challenges around consistency, authenticity and workflow efficiency.   But with the right approach, AI can help simplify and scale b...

Mediaworks Roundtable: Reducing Demand & Rebuilding Trust in Social HousingSocial housing is under sustained pressure. Demand is rising, resources are constrained and expectations from residents continue to increase, shaped predominantly by the digital experiences they encounter elsewhere in their day to day lives. At Mediaworks we have mapped the tenant journey end to end through what we call...

Websites That Perform in the Age of AI: Designing Experiences for Users and LLMs Websites are no longer designed for a single audience. Alongside end users, they need to serve content teams and increasingly, large language models (LLMs) that interpret, summarise, and surface information in new ways.  If you’re responsible for digital experience, how do you ensure your website works effectively for...

Increasingly searches are answered directly on the results page, or by AI, before users ever click a website. If you’re responsible for organic performance, how do you win visibility when fewer people are clicking? Join us for a 30-minute masterclass exploring how SEO is evolving in an AI-driven environment, and what brands are doing differently to stay visible. We’ll examine how AI Overviews and...

The Creative Edge in AI-Driven Performance: What High-Performing Campaigns Do Differently Performance marketing is now largely automated. Targeting, bidding, and delivery are handled by machine learning. But one factor still determines whether campaigns scale efficiently or waste budget: Creative. Join us for a 30-minute masterclass exploring what high-performing campaigns are doing differently in...

Join us for a 30-minute senior roundtable exploring how digital experience now defines trust across financial services. Drawing on perspectives from banking, insurance, wealth, and fintech, the discussion will highlight how organisations are moving beyond AI adoption to deliver transparent digital journeys aligned to customer and regulatory expectations. The session will preview key themes from ou...

Digital PR is changing fast. In 2025, visibility is no longer driven by volume alone. Authority, credibility, and genuine expertise are what determine long-term impact across media, search, and emerging AI-driven discovery. Join us for a 30-minute masterclass exploring what’s reshaping Digital PR today, and how brands need to adapt as journalists, platforms, and audiences push back against generic...

In partnership with Umbraco, join us for a 30-minute masterclass where we’ll explore how brands can create personalised, dynamic experiences that engage and convert. In this session, we’ll break down the importance of personalisation, how to identify opportunities for its application, and how to use Umbraco’s powerful tools to enhance user experiences across touchpoints. Discover actionable strate...

Join us for a 30-minute masterclass exploring how brands can move from raw data to meaningful narrative, and use insight-led storytelling to shape strategy, influence decision-making, and drive measurable outcomes. This session will focus on transforming complex datasets into clear, compelling stories that align marketing activity with broader business objectives. What You’ll Learn & Why It Ma...

The Future of Paid Search: What’s Changing in 2026 and How to Stay Ahead Join us for a 30-minute masterclass where we’ll explore how paid search is transforming in 2026, driven by AI, shifts in user intent, and the growing need for context-rich, theme-based strategies. This session will highlight the key trends impacting paid search, from conversational AI-driven search experiences to the importan...

Driving Digital Performance in UK Utilities Companies: Insights, Benchmarks and Best Practice for 2026 Join us for a 30-minute masterclass exploring the key drivers of digital performance across UK utilities companies. Using our proprietary MMeX framework, we will assess who is setting the benchmark for digital experience and where there is opportunity for improvement across the sector. What You’l...

The Future of Paid Social: What’s Changing in 2026 and How to Stay Ahead. Join us for a 30-minute masterclass exploring how paid social is evolving in 2026, driven by social search, AI-powered automation, and the growing influence of authentic creator content. This session will uncover what these changes mean for brands, how consumer trust is shifting, and the strategies you need to stay competiti...

At Mediaworks, we believe digital has the power to redefine how the housing sector connects with tenants, transforming outdated systems into transparent, inclusive, and human-centred experiences that strengthen trust and community. Join us for the Mediaworks Housing Webinar, where we’ll share insights from our latest white paper Building Trust Through Digital Transformation and explore how M-MeX p...

Join Abbie Gubbins, Senior SEO Specialist, and Rachel Gray, Digital PR Consultant, for a 30-minute masterclass exploring how search is changing in 2026 - becoming more fragmented, AI-driven, and increasingly influenced by authority signals over traditional rankings. Hosted by David Norris, Chief Operating Officer, This session will reveal how marketers can measure success in this evolving landscap...

Join Kevin Telford (Mediaworks) and Ed Harries (Worldpay) for a 30-minute Masterclass revealing how agentic AI, smart data, and embedded payments can elevate customer experience to drive exponential growth for your organisation. In a fast-moving, AI-first world, your payment infrastructure can be the difference between growth and decline. This session will show you how to modernise your payments a...

In this 30-minute masterclass, we’ll show you how to rebuild confidence in your data and turn insight into action that drives measurable growth. You’ll hear from Mediaworks’ data and strategy specialists on how to: Build a strong measurement foundation to ensure every click and conversion counts. Connect and centralise data to get a single version of truth. Transform insights into decisions that i...

Black Friday has become one of the most significant sales moments in the UK business calendar. Spending in November 2024 reached £11.7 billion, up ~5% on the prior year with actual Black Friday-day sales exceeding £1 billion. It is no longer just a single-day spike many retailers extend offers over weekends full weeks or the entire month of November to maximise early intent and peak performance. I...

AI is already changing how people search, browse, and buy online. In this 30-minute masterclass, AI Powered Website Growth, our experts show digital teams what actually matters now. You’ll see how AI is reshaping user behaviour and expectations, as well as learn practical ways an AI-powered digital strategy can add value to your site (without gimmicks). Watch the replay to learn how to future-proo...

The UK water sector is at a critical turning point. With AMP8 bringing more scrutiny, higher customer expectations, and a demand for transparent change, now is the time for action. On Wednesday 10th September, Mediaworks hosted an exclusive round table with water industry leaders, designed for decision-makers and communicators who want to make a real impact. We explored:✅ Customer-first digital s...

In this masterclass, we shared key insights on how to turn your web pages into powerful conversion engines that grab attention, build trust, and move customers from browsing to buying. Knowing how frustrating it can be when visitors are hitting your product pages but leaving without taking action - no enquiry, no sign-up, no sale, we packed this masterclass with real-world examples and practical q...

Every marketer knows the frustration - the traffic is flowing, campaigns are working, but the leads just aren’t coming through. Visitors click, browse, and engage… then drop off before taking action. It’s frustrating, makes hitting KPIs a struggle, and often forces extra spend on ads that shouldn’t be needed. The problem isn’t your marketing - it’s what happens after the click. That’s exactly what...

Todays episode of our User Experience Masterclass Series zeroed in on one core truth: good design isn’t just about looking good aesthetically, it’s about performing brilliantly. This live webinar, led by David Norris (Chief Operating Officer) and Johnny Pears (UX Director) explored how to create website experiences that not only impress, but convert. Whether you’re a marketing leader, website mana...