Mediaworks Digital Masterclass

In today's interconnected world, mobile devices have become an integral part of our lives. Being constantly connected to your digital consumers whenever and wherever they are through intuitive mobile-first apps is a huge opportunity for any business to deliver consistent value that fuels growth. Our marketing experts discuss why your business should invest in app development and what you should co...

Social media has revolutionised how we see and interact with the world around us. It’s the platform for breaking news, the place we follow and share our interests, and the way in which we express ourselves to the outside world. It’s an extension of our existing relationships and has become the primary way we stay in touch with friends, colleagues, and the businesses we associate with. In many busi...

Online popularity of some of the UKs best known media titles is at an all-time high. Mainstream media's status as a trusted source of news and information during these uncertain times has never been more prevalent. Their influence online, coupled with their enviable domain authority, is a potent weapon for any business trying to generate impactful, brand-building coverage online. Our panellists sh...

93% of consumer journeys involve search marketing - Google Shopping is seeing more of a share of this traffic than ever before, and over the last 2 years, over 50% of spend in Google Ads has moved over from text to Shopping ads. Whether you sell trainers, industrial products or car parts, the ability to use Google Shopping to increase awareness and opportunity cannot be overstated. Our shopping ex...

93% of online experiences begin with a search engine. With the impending Google algorithm update, how would your organisation respond if your organic search rankings disappear overnight? Join our team of paid search experts, who will focus on how paid marketing activity can be used as a tool to offset any risk of reduced organic traffic and revenue.

The largest Google algorithm update in years is rapidly approaching. The changes to the way the search engine ranks its sites, could send many businesses hurtling down the rankings and turn many upside down. If your business depends on people finding your website, May 2021 is a crucial date for you. For many businesses, appearing on page one of Google's search results, can make all the difference...

Over the past year, the way your customers interact with the world around them has changed. Globally, we’ve witnessed an accelerated shift in digital adoption and increased competition, as businesses shift their focus online. The importance of capitalising on every online opportunity has become more important than ever. Join our team of conversion experts who discuss the key trends that will domin...

In these uncertain times it's vital that your brand works the hardest it's ever done. In this session, our brand experts explain how to provide reassurance and leadership in your category through killer products and laser-focussed propositions. They demonstrate how to drive buyability in every micro-moment through search and your website experience and explain why building emotional connections th...

The pandemic has driven consumers and companies into adopting new and existing technology at a rate never seen before. As brands and businesses come to terms with the trends that have shifted the world we live in, those brands quickest to adapt to the explosion of digital behaviours are thriving. Our experts analyse the key shifts and trends in people’s behaviours, new technologies and adoption ra...

Content is at the core of every effective marketing campaign. Creating content that stands out with your audience, gets them engaged with your brand and cuts through the noise in a cluttered marketplace, can be the difference between your marketing programmes generating strong returns, or losing out to your competitors. Our panellists discuss what it takes to plan and execute content that grabs yo...

Developing a positive online reputation for your brand has never been more critical following a year of widespread digital adoption. Your online reputation is a key indicator to your prospects and customers that you are a reliable and trustworthy organisation. Your digital reputation is increasingly used to benchmark your products and services against your competitors and can make or break an orga...

If you want to gain or retain a competitive advantage in 2021, you can’t ignore the critical importance of outperforming your competitors on search engine result pages. This week, our panellists summarise the most effective link building strategies to help you secure relevant top-ranking positions. They also reveal the tactics to avoid that may have a negative impact on your organic visibility.

As targeting capabilities have evolved, the media we have classified as traditional has moved into the digital world with improved targeting and segmentation capabilities. Our panellists cover five examples of how all marketers can benefit from fusing the digital and real-world advertising platforms to hyper target their audiences and supercharge their marketing programmes.

As part of the Northern Housing Consortium's digital masterclass sessions, Mediaworks explain how you can use your marketing insight and available data to help create and map out user personas. Personas can be used to inform the most effective way to communicate with each target user group. This session is the ideal platform to help you drive digital adoption, inform business decision making,...

A digital revolution is transforming the world at an unprecedented speed. Digital technologies have changed the way businesses operate and how they interact with their customers. COVID 19 has helped accelerate and encourage digital adoption and studies have already indicated that the majority of people expect to continue using digital to engage with services and brands in the future. Our panellist...

On page website optimisation is the quickest and most effective way to boost your search results.  Many marketers often focus on traffic volume over traffic relevance and the subsequent actions taken. In this session, our panellists offer practical guidance on how to optimise your sites on-page content against your prospective customers buying behaviours. They discuss 5 steps to optimisi...

The next eight weeks of online sales looks set to be the largest and most competitive online sales period on record. In this webinar, our e-commerce specialists will focus on the last minute tips and tricks to maximise your sales performance over Singles Day, Black Friday, Cyber Monday, Christmas and into the January Sales. Our panellists will discuss how to test, fine tune and use data to drive a...

Many B2C and ecommerce businesses prioritise bottom of the funnel tactics…you would be crazy not to if it works. But, did you know that by investing in your brand you can impact performance across the whole customer journey, not just conversion and revenue but also by becoming more cost effective in the majority of channels you operate in? Our brand experts give practical guidance on how to build...

As the season of tradeshows and live events approaches, the opportunity to showcase your products and services to key decision makers is no longer a possibility with today’s social distancing measures. In this session, our paid experts will explain why replacing your tradeshow budget into digital product demonstrations and hyper targeted social media campaigns is a must for any growth businesses....

Mediaworks panellists share their top hacks to delivering an accelerated digital experience and increase your conversions from web visits to loyal paying customers. They will break down the key stages of a customers’ digital journey, outlining the key measures and metrics to monitor and improve your onsite performance. In this session we will recommend the most impactful changes you can make to in...

In the world of digital marketing, strong brand awareness can lead to improved performance in PPC, SEO and web conversion leading to increased revenue and growth. In this session, our brand experts give practical guidance and tips on the 5 areas that you should invest in now to build your brand online and the impact you will see by taking these steps.

As we countdown to the largest e-commerce Christmas sales period in history, our experts offer their top tips on how to thrive in what is expected to be an extremely competitive digital marketplace. Our e-commerce specialists discuss best practices on how to rapidly increase demand through paid social media campaigns, drive peak PPC performance and maximise your conversion rates to ensure you deli...

The landscape of SEO and link building is always changing, and today, the importance of building domain authority through high-quality links has never been so critical to business growth. The need to understand and implement high-quality media placements is essential to outrank your competition and grow your business online. In this week’s Digital Drop-In, Mediaworks SEO experts breakdown how and...

The mismanagement of a website migration from your existing site to a new site can mean the catastrophic loss of rankings and traffic, which can have an irreversible impact on your businesses revenues. In this week’s Digital Drop-In, Mediaworks panellists will break down the most common migration pitfalls to avoid when launching your new website. They’ll outline the essential steps and processes t...

Mediaworks are joined by guest panellists Sean Robertson and Ross Partington from ITV. Sean and Ross share their insights into developments of television advertising and the revolution of advertising within video on demand platforms. They  dispel the myths of TV advertising for large budget mass market communications and discuss how your business can use video on demand to cost effectively ta...