Mediaworks Digital Masterclass

Consumers are set to spend over £200bn on Christmas this year; with online marketplaces still at the top of shopper’s confidence, key events in the run up to Christmas such as Black Friday, Cyber Monday, and January sales provide a huge opportunity to acquire new customers. However, the key to long term growth is to place a strategy to create loyal customers, drive Christmas sales and build long t...

In the market of B2B, focus on demand generation and sales initiatives can provide a surge in short-term sales for buyers in-market, but what about 95% of your target market currently out of the market? Can building your brand deliver long-term growth, influence your decision-makers and repeated exposure of your brand? In this digital masterclass, our brand experts discuss: • When to rethink your...

Businesses must adapt their shopping strategy to connect with customers throughout all stages of the purchase journey to maximise sales. Google Shopping is one of the most powerful tools for product-based marketers to accelerate those purchase journeys, from information gathering to capitalising on demand. Our paid marketing specialists discuss how you can build awareness, drive traffic, acquire n...

The B2B buying journey is often complex, with multiple decision-makers and marketing touchpoints. Businesses who stand out through targeted PR campaigns will build stronger brand recognition and affinity to maximise their long-term sales. In this digital masterclass, our PR experts outline the five steps to make your corporate communications stick in your target decision-makers' minds. They’ll dis...

The buildup to the Black Friday sales period has never been more important. With customer anticipation building weeks prior to the traditional festive period, marketers must be prepared to maximise opportunity by reaching out to audiences where they spend most of their time – social. Our paid social and creative specialists discuss: • Creating more effective ads by testing and learning early and o...

Your website is your digital shopfront, so it’s critical you deliver a fast, seamless, and personal experience to your customers. Every second counts and any friction that your customers encounter onsite will cost you valuable traffic, potential revenue, and ultimately, loss of competitive advantage. In this digital masterclass, our UX experts discuss the five most common UX pitfalls you need to a...

Black Friday 2021 looks set to dominate the online retail calendar, with digital continuing to play a critical role in your customers’ shopping journeys. Businesses must start preparing and be ready to compete with more customers choosing to start their Christmas shopping earlier. In this digital masterclass, our paid search specialists discuss: - Starting early and grabbing the attention of your...

Over the last 18 months, the dramatic uplift of active social media users has refocused the attention of marketers on the opportunity that their social channels offer to both businesses and their brands. As the competition for your audience attention continues to accelerate, we must learn to become social first, owning the conversation across our target audiences and ultimately, laying the foundat...

Its becoming increasingly critical for long term business success to establish a strong B2B brand in your prospective customers' or clients' minds. For most B2B marketers, however, establishing rationale for investing in brand building can be outweighed by the short term focus on demand generation and new business wins. Our panel of PR and brand experts discuss five crucial strategies to maximise...

Too often, the mismanagement of a website’s migration results in a huge loss of rankings and traffic. This can have an irreversible impact on your business’ revenues. A straightforward and well-planned website migration plan is key to protecting your hard-earned domain authority and avoiding this potential damage to your rankings. Our panellists outline the five essential steps and processes to pl...

'Get more value with less effort', ‘Unlock more growth and greater efficiency', and 'Increase your conversions' are common promises made by search vendors to market their machine learning and automation advertising platforms. Whilst the power of carefully managed machine learning drives clear performance growth, the real key is knowing what to automate, when to automate it, and most importantly, w...

Social Media remains a vastly underused marketing tool. It is the perfect platform to build and nurture loyal communities around your brand, or equally as powerful when used to engage new audiences and fuel customer acquisition through paid advertising campaigns. What is critical for either however, is the quality, impact and relevance of your content. Our brand and social experts examine the diff...

Understanding your customers and adapting your website to their changing wants and needs through a 'test and refine' approach is key to maximising return on marketing spend. By continuously improving and optimising each website opportunity, you will maximise the impact of almost every other marketing activity you undertake. Our panel of CRO experts discuss 5 crucial hacks to capitalise on website...

Research shows that 86% of buyers are willing to pay more for a better customer experience, but only 1% believe that businesses consistently meet those expectations. As more and more people move to product and service delivery online, those organisations that can evolve and reimagine their customer experiences in a digital world will set themselves apart from their competition. In this Mediaworks...

TikTok… Instagram… LinkedIn… Facebook… Each social media platform has a reputation for the audience it attracts and the content they engage with. But which social media should you invest in for the greatest returns? Can you identify which platform is best for your audience type? Do you know which channel has the best engagement rates and the most interaction with your target customers? Our expert...

Global lockdowns have driven a dramatic change in public behaviours. Professionals and consumers have globally shifted in droves to build networks, engage with brands, and interact with businesses on social media. People are spending more time on social than ever before, watching live events, talking, debating, and celebrating the products and services they love. Our panel of social media experts...

The pandemic has driven consumers and companies into adopting new and existing technology at a rate never seen before. Research shows habits like more frequent online shopping and digital B2B engagement are set to stay. As the UK begins to open up again, competition for new customers’ has never been as fierce. Our team of paid specialists share how you can accelerate performance through an agile a...

The digital landscape has moved at a rapid pace over recent years and with this has come a significant shift in the way marketers and PR professionals are asked to demonstrate the effectiveness of their work. As PR evolves and we engage with our target audiences through diversifying digital platforms, it is critical that businesses look beyond vague circulations and vanity readership metrics to ac...

In June, the way six billion global web pages are ranked will change forever. As the launch of Googles Core Web Vitals update approaches, Mediaworks' SEO and UX experts discuss their experience in helping 80+ websites adhere to the new page experience guidance from Google. They discuss the impact of failing Core Web Vitals report may have on your website in the coming months and why this is essent...

Sometimes, showing is better than telling. If you have a product, service, or announcement that needs to be experienced, video can be instrumental in communicating your message in a creative, digestible, and effective way. Your video campaigns need to be educational, entertaining, or emotion-driven, but they also need to be rooted firmly in your brand’s tone and your ultimate goal. Our brand exper...

The impact of video in digital communications and campaigns continues to grow. Customers, marketers and viewing figures all point to greater attention being paid to video over text or audio. Video consumption continues to grow across all online platforms, with Internet users spending on average over 16 hours each week viewing online videos. Our creative experts discuss the questions and principles...

CMOs named brand strategy as the most critical marketing element for growing their businesses over the next 18 months. Plotting a brand’s strategic direction can be an intimidating task, but with a methodical application of asking the right questions, taking smart steps, and using the correct tools, it can be a simple process. Our team of experts discuss the basic questions and principles that are...

Programmatic advertising ensures your budgets work harder and smarter by utilising data modelling and machine learning to inform real-time bidding and expert retargeting. This ensures your advertising budget is spent in the places that are proven to convert potential buyers into paying customers. Leading global programmatic provider AdRoll joins paid specialists from Mediaworks to discuss how prog...

Search engine optimisation and brand awareness efforts are often planned separately, which can lead to a disconnect between a business’ SEO and brand strategy. In reality, the majority of purchase decisions start with an online search, and the role of brand is crucial to driving new business through increased search visibility. In this digital masterclass, our team of SEO and brand experts explore...

One of the certainties any marketer must embrace is the growing role of social media in fuelling your brands growth. But how do you actually make it happen for your brand?...and not just a little bit, but creating a presence that people actually WANT to like, follow and engage with! Join our team of brand and content marketing experts who will be talking about the channels, the audience, the creat...