Mediaworks Digital Masterclass

Adopting digital practices is a priority for marketing and sales teams in today’s B2B industries. An increase in digital platforms, dedicated targeting capabilities and adoption of new technologies over traditional marketing has created a new battlefield for B2B sales and marketing teams. With enhanced capabilities comes increased expectations, organisations within the B2B space must understand th...

With many marketers not fully capitalising on the power of affiliate marketing, there is still significant opportunity to invest in the ultimate low risk, highly lucrative channel to increase market share. Understanding the threats and opportunities within your sector is essential for growing your business in today’s digital landscape. Our affiliate and paid advertising experts walk you through th...

SEO isn’t a single destination – it’s an ongoing journey through constantly changing conditions and competitive threats. Achieving positions on page one for your key categories is just the start of your journey; establishing long-term primary positions is key for future growth. In this digital masterclass, our SEO and Digital PR experts break down the roles of tech, data, and creative content in b...

Google's Performance Max campaigns allow you to promote your business across all Google Ads inventory. According to Google, you can therefore show up for more customers and drive more conversions based on your goals. As one of the top 1% of UK agencies ranked through Google’s Premier Partner status, Mediaworks received exclusive BETA access to Performance Max for a number of months prior to genera...

Many organisations rightfully give serious consideration to their place in their communities beyond delivering bottom-line commercial benefits. Brand Purpose has become a crucial differentiator in the eyes of the consumer. However, this can be fraught with danger, especially when communicating that purpose publicly. Brands are in danger of being cancelled at any moment. Our social media experts un...

Changes in the e-commerce landscape and consumer behaviours are shifting rapidly. The biggest change by far is the way in which consumers shop today. The growth in digital commerce and online shopping means that consumers have more buying power and greater choice than ever. Retailers who truly understand their customer’s journey, needs, and expectations, and who build appropriate service models by...

The power of affiliate marketing continues to grow with spend contributing toward 16% of all online orders. The United States, Japan and Germany are leading the way with 81% of marketers leveraging the power of commission-based affiliate marketing. In the UK however, many marketers have not fully capitalised on the power of this low risk but highly lucrative channel. Our affiliate and paid marketi...

Adapting and evolving your marketing programmes to respond to changing market factors can be the difference between a good performance and a great one. Those who can optimise their future customer’s journey at every touchpoint can maximise conversion and lifetime value. Our expert panellists share the benefits of having an experiment-led mindset and the power this drives. They discuss where they h...

Organic social media is a minefield for brands – where does it sit in your marketing ecosystem? Is organic reach dead? What platforms work best for organic strategies? Our experts guide you through the world of organic social – whether you should be using it for your business, the benefits and challenges you may face and how you can grow a social presence in a world of social advertising along wit...

PR has evolved. More than two thirds of individuals now read or download their news online. Concurrently, a growing majority of the population are becoming increasingly sceptical of social media news leading to an increasing importance and readership of trusted digital news sites. Our expert panellists discuss the benefits a well-executed Digital PR campaign can have on your brand and its bottom l...

The dial is being turned up on the impact of audio marketing as the adoption of digital audio platforms continue to skyrocket. Savvy marketers are following consumers by turning their attention to audio channels. Our expert panellists discuss all things audio marketing. They’ll take you through the ‘best of’ marketing initiatives to consider when amplifying your brand.

Consumer behaviours are changing at a dramatic pace. Today’s emerging generation Z shoppers are exceptionally shrewd. Not only do customers casually shift allegiance between brands and freely switch between shopping platforms, but they are also increasingly aware of supply chains and comfortable in sourcing products from the other side of the planet. External factors continue to impact trading con...

The accelerating power and impact of video marketing has been well documented. However, 84% of marketers still perceive video as the most difficult content to create. While most marketers have a strong fundamental understanding of video as a communication tool– few have established a deeper objective behind maximising its potential. Our expert panellists offer a practical guide to creating a marke...

This year, marketers will face an increasingly competitive digital landscape as they juggle the need to adopt emergent technologies with the shifting behaviours of their pandemic-impacted audiences. Our panellists discuss the key trends, tools, and innovations that marketing teams should pilot to help them stand out against their competitors in 2022.

What does the marketing crystal ball say for 2022? The digital landscape continues to change rapidly, and history shows that businesses that anticipate and adapt to fluctuating trends generally outperform their competition. Those that fail to accommodate the latest digital developments inevitably fade into the background. Our expert panel share with you their predictions for the year ahead. Togeth...

Disney, John Lewis, Aldi, Boots, and of course, Coca-Cola! This is the time of year when the biggest brands compete for our emotions and tears during the run-up to Christmas. Following a subdued 2020, brands are back this year with an optimistic and cheerful series of adverts as families reunite and stories of hope and positivity take centre stage. Our panel of experts unite to discuss their favou...

The location, shop type, position, and appearance of your product are critical to your commercial success. But how does your product or service appear on the digital shelves of the online marketplace? Just like with a physical shop, the digital shelf is where you show off your products and reveal the story behind your brand. Our panel of experts discuss the importance of your digital shelf and how...

Is your marketing newsworthy? Executing campaigns that attract media and influencer attention is the holy grail of every marketer. Creating intriguing content that engages with existing and potential customers whilst connecting your brand with audiences is the hallmark of every great campaign. Our panel of experts from content creation, PR, brand, design, and social community management assemble t...

Black Friday 2021 is set to dominate the online retail calendar once again. Last year, digital acceleration brought on by the COVID-19 pandemic saw global ecommerce sales grow by 28% year on year. As the world shifted to online retail, so did the volume of declined payments impacting e-tailers bottom line. We welcome expert panellists from Signifyd, the world’s largest provider of guaranteed fraud...

Over £10 billion in advertising spend is utilised on affiliate marketing worldwide every year, and it has become an essential component of the marketing mix for many global brands. Last year, LinkedIn rated affiliate marketing in the top 10 hard skills that companies need to master. In order to drive a winning affiliate program, you need to own your partnerships, react to new and existing opportun...

Data shows you more than just what your customer is doing – it can show you what they’re thinking. Crack that code and you’ll be two steps ahead of the game. By utilising data and psychology, you can understand why customers act the way they do on your website and use that knowledge to adjust and improve your platform. Unlock insight into your audience’s habits, behaviours, and purchase preference...

With over 54% of UK consumers wanting to engage with more video content, this format should play a pivotal role across your entire purchase journey. Businesses who embrace video – from new brand and product discovery to guiding customers to purchase – will gain a vital advantage in an increasingly competitive online world. Our experts discuss how leveraging video marketing through your sales funne...

Digital PR is one of the most powerful marketing disciplines, combining the power of SEO practices with PR’s traditional approach to generating mass medias interest. 73% of adults use digital platforms to access news. Almost nine out of ten news outlets now share their stories across Apple News amid a growing trend in investment in digital platforms syndicating its content. Brands and business tha...

Over 90% of all online transactions engage across search within the purchase journey. Retailers that aren’t prioritising search, look set to lose out to competition in what looks set to be one of the biggest online retail periods, following on from last year’s record-breaking levels of online purchasing. Special Guests, Google join our Paid experts to discuss: - Key insights and market development...

The pace of change in the world of marketing is dramatically accelerating. As devices, platforms and channels that we consume increasingly diverge, so do the skills and knowledge required to maintain and grow as impactful marketeers. But how do we and our teams keep up with this rapid pace of change? Mediaworks welcome guests from the education and training sector, to discuss their 5 tips to devel...